Twitter 101 workshop
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The document discusses Twitter and provides an overview of what it is, how to get started, how to use it, who uses it, and tools for Twitter. Specifically: - Twitter is a social media platform consisting of short 140-character messages that allows users to share information. - It provides instructions on signing up and the basic functions like mentions, retweets, hashtags, and lists. - Twitter has over 175 million active users worldwide ranging from individuals to businesses and organizations looking to increase their influence and interact with customers. - Tools and metrics are available to measure engagement and manage a Twitter presence. Hands-on exercises are recommended to learn how to effectively use Twitter.
Twitter 101 workshop
- 1. The Wonderful World of Twitter
- 2. What We’re Going to CoverWhat is Twitter?Getting StartedTwitter How To’s & ResourcesThe Language of TwitterWhy Twitter?Who’s Using It & HowTwitter ToolsMeasuring TwitterManaging TwitterHands On
- 3. What is Twitter?Twitter is an information network made up of 140-character messages.Just started @arnoldmcp Twitter workshop.
- 13. Twitter How To’s& Resources
- 17. The Language of Twitter
- 18. Mentions
- 19. Mentions
- 20. Retweet
- 21. Message (DM)
- 22. #hashtags
- 23. Lists
- 24. Lists
- 25. Why Twitter?
- 26. What is it about Twitter?Influence Brevity AccessibilityInteractionVersatility
- 27. Who’s Using Twitter95 million Tweets per day – Jan 2011*
- 28. 175 million users Worldwide.- Jan 2011*
- 29. 370,000 new sign-ups daily*
- 30. Average age of users in the US – 35**
- 31. Average income of users in the US $68,700*** www.twitter.com**Source Marketing Profs Research Spotlight Twitter 2010
- 32. What’s in it for you?When users share links on Twitter - 40.1% click through, Facebook is 24%, Email is 15.2%, Banner ads is averaging 0.2 or 0.3%.
- 33. 79% of consumers who follow brands are more likely to recommend a brand.
- 34. 67% of consumers are more likely to buy brands after becoming a follower. Source Marketing Profs Research Spotlight Twitter 2010 & Wikipedia
- 35. So What Does This Mean?Twitter users not only have influence but they have buying power. If you’re not there, you’re missing out.
- 36. Who’s using it & how?
- 37. Ways To Use TwitterShareListenAskRespondRewardLeadershipChampionFind your own voice
- 38. Share
- 39. Listen
- 40. Ask
- 41. Respond
- 42. Reward
- 43. Leadership & Know how
- 44. Be a Champion
- 45. Establish Your Own Voice
- 46. Twitter Tools
- 66. Managing Twitter
- 77. Hands On
Editor's Notes
- #17: Mashable’s Twitter Guidebook - http://mashable.com/guidebook/twitter/
- #19: MentionUsing a person’s Twitter username, you and others can mention them in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith
- #21: RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.
- #22: If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"
- #23: HashtagUsers often put # and then a word or phrase in their Tweets to categorize them for others eg: "Check out our new products for the Fall: http://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
- #24: Lists - Curated groups of other Twitter users. Used to tie specific individuals into a group on your Twitter account. Displayed on the right side menu of your homepage.
- #27: Twitter’s X FactorInfluence - 6 times as much content (Blogs, Tweets, etc.) is created by those on on Twitter, than those who are not - Twitter has the most powerful influencers. (ExactTarget and CoTweet Study August 3, 2010)Brevity - 140 characters - short, to the point. Accessibility - Don’t need to be a ‘friend’ or follower to connect and have a conversation. Great leveler. Story of #socialstory conferenceInteraction - Conversations, Connections, Sharing.Versatility - Universal use. Doesn’t do just one thing, it does it all. Text, images, video, links.
- #32: There really are no real ‘rules’ about how to use Twitter - but there are right and wrong ways to engage with people.
- #33: Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
- #34: Listen. Regularly monitor the comments about your company, brand, and products.
- #35: Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
- #36: Respond. Respond to compliments and feedback in real time
- #37: Reward. Tweet updates about special offers, discounts and time-sensitive deals.
- #38: Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
- #39: Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
- #40: Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about yourvoice as you Tweet. How do you want your business to appear to the Twitter community?
- #44: Backgrounds
- #47: URL Shorteners
- #49: Photo Sharing
- #51: Video Sharing
- #54: Tweetstats
- #57: Klout
- #62: Seesmic
- #65: Hootsuite
- #67: TweetDeck