Twitter PowerPoint (1)
- 1. TRAINING SESSION 1: THE BASICS OF TWITTER Presented to the faculty/staff of The Kent School of Social Work
- 2. Objectives ◦ Create your own Twitter account for professional use ◦ Learn the difference between different types of social media ◦ Discuss the advantages of social media for Kent ◦ Grasp the basics of Twitter and its uses
- 4. Instagram • A forum that let’s you share pictures and videos with others. • Used by some corporations. • Better for personal use.
- 5. Pinterest • A service that allows users to “pin” images to boards. • A pathway to other websites and blogs. • Better for tangible products.
- 6. Facebook • A great way to stay connected with friends all over the world. • No character limit. • Second most popular form of social media.
- 7. Tumblr • A blog allowing users to post various forms of multimedia. • A personal website allowing free expression of opinion.
- 8. Twitter • Easiest to work with. • Fast exposure • 140 character limit to express intended message.
- 9. Other Common Social Media Logos And there are so many more!
- 10. THE IMPORTANCE OF SOCIAL MEDIA
- 11. Twitter and Kent ◦ Allows us to get information out to a larger audience fast ◦ More accessible to students ◦ Allows Kent more exposure as a school of social work ◦ Also allows for exposure to other schools of social work ◦ Students have a chance to learn in a more hands on fashion ◦ Immediate feedback (negative/positive) ◦ *Numerous departments on campus use Twitter*
- 12. UofL Departments with Twitter Accounts ◦ Men’s Soccer ◦ Admissions ◦ SGA ◦ Business ◦ Delphi Center ◦ Pep Band ◦ Women’s Center ◦ IT ◦ MBA ◦ SAB ◦ Transfer ◦ Parking ◦ Recruitment ◦ Housing ◦ Student Affairs ◦ Study Abroad ◦ Speed School ◦ Dining Services ◦ National Association of Black Journalists ◦ Justice Department ◦ RSOs ◦ Writing Center ◦ Baptist Church Ministries ◦ Advising ◦ Bonner Leaders ◦ School of Interdisciplinary and Graduate Studies ◦ Resident Student Association ◦ The Louisville Cardinal Newspaper ◦ Pediatrics ◦ Career Center ◦ A&S ◦ Political Science ◦ Greek Life ◦ Sustainability ◦ A&S Advising ◦ Porter Scholars
- 13. A Lesson in Lingo ◦ Tweeting: To post something onto Twitter, not to be confused with “twittering”! ◦ Tweet: The act of posting a message on Twitter. A message posted via Twitter containing 140 characters or less. ◦ Retweet: The act of forwarding another users’ Tweets to all of your followers. Often seen on Twitter as “RT”. ◦ Timeline: A real-time list of Twitter activity. ◦ Trends: A subject determined to be one of the most popular on Twitter at the moment. Usually seen with “#” before a word or phrase. ◦ Hashtag: The # symbol used to mark keywords or topics in a tweet. It was created originally by Twitter users as a way to categorize messages. ◦ Favorite: A memorable tweet that can be seen from your personal Twitter page, the act of placing another user’s tweets into your “favorites” section. For more information on Twitter lingo go to: https://support.twitter.com/articles/166337-the-twitter-glossary#
- 14. Common Lingo in the Twitter-verse ◦ SMH- Shaking My Head ◦ TFTF- Thanks For The Follow ◦ BRB- Be Right Back ◦ BTW- By The Way ◦ FF- Follow Friday: a way to recognize your favorite followers to everyone following you ◦ EM/EML- Email ◦ HT- Heard Through: can be substituted for RT ◦ LOL- Laugh Out Loud ◦ IMO- In My Opinion ◦ JK- Just Kidding ◦ NSFW- Not Safe For Work ◦ ROFL- Rolling on the Floor Laughing ◦ MT- Modified Tweet ◦ F2F- Face to Face ◦ G2G- Got to Go ◦ S/O- Shout Out ◦ RE- Reply ◦ IDC- I Don’t Care ◦ IDK- I Don’t Know ◦ TMB- Tweet Me Back
- 15. Twitter Symbology Hashtag Used to express emotion Example: #AwesomeTrainingSession The Wrong Way: #! or #11 The @ Symbol Used to reference other Twitter users Example: “I never thought I would be passionate about social work, but @KentSSW changed my mind.” The Direct Message (DM) Not a symbol, but it’s handy to know. It’s e-mail for Twitter.
- 23. The Hashtag (#) Symbol The UofL Basketball Season is underway. The team is having a preview session for faculty and staff. You want to tweet about it. Remember that you have up to 140 characters to express your thoughts. What would you say? Use a hashtag somewhere in your tweet. Example Answer: Men’s Basketball Preview Monday 11/18 @ the Yum Center! Doors open @ 6:30 #L1C4 (66 characters)
- 24. The @ Symbol Kent School is having a Christmas party! You want an out-of-town faculty member to attend. Tweet her directly to invite her to the Christmas Party. Example Answer: @KaseyKent Come to the Christmas party on Dec. 14 @ Oppenheimer @ 7 PM!
- 25. Tweeting Pictures Look at the pictures to the left and think about a possible tweet for them. Picture links take up characters in the tweet. You’ll only have about 110 characters left depending on the length of the link. 1 2 3 4
- 26. Questions?