Types of communication.pdf
- 3. Verbal, Vocal and Visual. The total impact of face-to-face communication can be well defined by 3Vs • Words should be simple and concise. • Speak to the point and not „beat around the bush!!!‟ • Using voice is a very important part of communication. The tone of voice sends thousands of signals – either to impress or repel. • Gesturing is a powerful visual and impresses the listener with the speaker’s sincerity and enthusiasm. • Body language is the second part of the non-verbal component. It is the final dress that polishes the words and tone. 3
- 4. Types of business communication Communication can be classified into following types. 1. FORMAL AND INFORMAL 2. ORAL AND WRITTEN 3. INTERNAL AND EXTERNAL 4. VERBAL AND NON-VERBAL 4
- 5. FORMAL COMMMUNICATION • When we consider style and purpose we can divide it into two sub groups, formal communication and informal communication. • Formal communication includes all forms of formal exchanges of information. • Business communication and corporate communication are some of the formal communication methods. • Support from the organizational structure. • Associated with the particular positions of the communicator and the recipient in the structure. • Formal communications are mostly of the written type such as company manuals, handbooks magazines, bulletins annual reports and are designed to meet the specific needs of the organisation. 5
- 6. INFORMAL COMMMUNICATION • Informal communication is the opposite of the above. • It is a form of casual conversation or exchange of communication. • This type of communication happens outside of the business or corporate community or between freely understanding parties. • There are no strong rules or guidelines; the only rule is that all the parties should be able to understand each other. This kind of communication does not require a certain topic. • It is just normal conversation between known people 6
- 7. Contd. • Informal communication is based on the informal relationships that grow up in an organization and is commonly referred to as the grapevine. • It may be conveyed by a nod, a glance, a gesture, a smile, and even silence. • The two or more parties in concern should understand a common language or method of communication. 7
- 8. ORAL COMMUNICATION • Oral communication implies communication through mouth. • It includes individuals conversing with each other, be it direct conversation or telephonic conversation • Speeches, presentations, discussions are all forms of oral communication. • Oral communication is generally recommended when the communication matter is of temporary kind or where a direct interaction is required. • Face to face communication (meetings, lectures, conferences, interviews, etc.) is significant so as to build a trust. • Not only time saving, but it also saves upon money and efforts. • Best in case of problem resolution. The conflicts, disputes and many issues/differences can be put to an end by talking them over. 8
- 9. WRITTEN COMMUNICATION • Has great significance in today’s business world. • It is an innovative activity of the mind. • Essential for preparing worthy promotional materials for business development. • Effective writing involves careful choice of words, their organization in correct order in sentences formation as well as cohesive composition of sentences • While speech is spontaneous, writing causes delay and takes time as feedback is not immediate. 9
- 10. Contd. • Written communication helps in laying down apparent principles, policies and rules for running of an organization. • Speech came before writing. But writing is more unique and formal than speech. • It is a permanent means of communication. Thus, it is useful where record maintenance is required 10
- 11. INTERNAL COMMUNICATION • Communication within an organization, which is usually formal. • Internal communication helps in achieving an organization's goals by informing the members of the general and specific objectives of the organization either at the macro or at the micro level. • It is only through internal communication that this information is distributed to various departments and employees within the organization. • Letters, reports, instructions, seminars, etc. are methods of transmitting information. 11
- 12. EXTERNAL COMMUNICATION • To expand the boundaries of business, a good relationship with other external organization is a must. • This requires a sound communication strategy. • All official ,technical or professional communication with people outside the organization • This mode is equally important, as it helps in achieving an organization’s goals by coordinating with external agencies. • External communication refers to interaction with shareholders, regulators, vendors, service companies, customers, general public. • This mode is equally important, as it helps in achieving an organization’s goals by coordinating with external agencies. 12
- 13. VERBAL COMMUNICATION • We can categorize verbal communication into two parts, oral communication and written communication. • Oral communication is when two or more parties communicate verbally with words. • The other type is written communication. Written communication can happen through normal mail, e-mail, or any other form of documented writing. 13
- 14. Non-verbal Communication • Nonverbal communication refers to gestures, facial expressions, tone of voice, eye contact, body language, posture, and other ways people can communicate without using language. 14
- 15. Significance of non-verbal Communication • When you’re interviewing for a job or participating in a meeting, your nonverbal communication is almost as important as your verbal responses. Crossed arms can seem defensive. Poor posture may appear unprofessional. A downward gaze or avoiding eye contact can detract from you being seen as confident. 15