Types of data and research - VEL
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Primary research involves collecting original data through methods like questionnaires, interviews, and focus groups, while secondary research uses existing data from sources like books, the internet, and magazines. Primary research allows for specific questions and answers but is time-consuming, while secondary research is easy to access but may not have all needed information or be up to date. Qualitative data observes non-verbal cues during interviews and discussions, while quantitative data measures quantities and amounts.
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Types of data and research - VEL
- 1. TYPES OF DATA AND RESEARCH PRIMARY RESEARCH: is data you find yourself which makes it original you can use questionnaires, interviews and focus groups to gather this information. SECONDARY RESEARCH: research using information already gathered by other people or organisations often available in books, the internet and magazines. PRIMARY RESEARCH PROS CONS ENABLES YOU TO ASK SPECIFIC QUESTIONS AND GATHER SPECIFIC ANSWERS TIME CONSUMING CAN FOCUS ON BOTH QUALITATIVE AND QUANTITATIVE ISSUES MAY NOT GET THE CORRECT ANSWERS SECONDARY RESEARCH PROS CONS EASY TO ACCESS MIGHT NOT HAVE ALL THE INFORMATION NEEDED COULD BE CHEAP INFORMATION MIGHT NOT BE IN DATE QUALITATIVE DATA: to observe, record and interpret non-verbal communication (i.e., body language, voice intonation) as part of a respondent’s feedback, which is valuable during interviews or discussions, and during analysis. QUANTATIVE DATA: data that can be measured, it’s about quantities (how many there are) . QUALITATIVE DATA PROS CONS CHEAP HARD TO IDENTIFY HAVE TO INTERVIEW A LOT OF PEOPLE BIASED ANSWERS QUANTATIVE DATA PROS CONS RELIABLE ANSWERS COULD BE EXPENSIVE EASY TO COLLECT ANSWERS LIMITED SEARCHES