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M.A.R.Z.
| ASHWIN KHURANA | FABIAN RAMIREZ | JENNY LYONS | RAMYA KEDLAYA |
| MICHELLE JOW | JEONGHO CHO | VINCE VOONG | ZISHAN BUDHWANI |
(Still Pending)
“
”
We mean to create a UC
San Diego mobile app
that satisfies the needs of
the average UCSD student.
-M.A.R.Z. Mission Statement
Since the beginning of time…
  Interviews
  Narrowing Focus
  Affinity Diagramming
  Personas
  Competitive Analysis
Process Timeline
Low-Level
Visioning
• Week 8
Storyboarding
• Week 8
Initial
Prototyping
• Week 8
Prototype
Expansion
• Week 9
Prototype
Finalization
• Week 9
User Testing (v2.0)
•  Grid view vs. Creative (Bubble) view
•  Bubble view:
•  Pros:
•  “Looks more interesting than the standard grid
format”
•  "Likes the personal touch"
•  Cons:
•  “Hard to direct my attention”
•  “Looks messy”
•  Grid view:
•  Pros:
•  “More familiar with it”
•  “Allows me to categorize”
•  Cons:
•  "Boring"
•  "Not personal"
•  Results:
•  There's pros and cons for both views, we can
accommodate both by allowing the users to switch
between different views
vs
User Testing (v2.0)
  Surveys sent for naming scheme
  Provide a task, ask which is more
intuitive
  100+ responses
  “Ah, the power of social media!”
  Results
  Participants tend to choose the
more “standard” wordings as
opposed to colloquial wordings
21%
79%
I want to check the menu for OVT
Hungry?
Dining
21%
79%
I want to find events with free food on
campus
What's
Going On?
Events
84%
16%
I want to check the hours for Main
Gym
Recreation
Stay Active
0
10
20
30
40
50
60
70
80
90
100
110
120
6/2/2013 6/3/2013
Survey Responses
Presenting: UC San Diego Mobile
PENDING DESIGN 06/02/2013
POP Demonstration
You can find a live demo of our prototype at:
http://tinyurl.com/ucsdmobilefilnal
“
”
Homepage menu
organization not
relevant to me.
Problem One
Profile Selection
•  Customization based on type of
user – current student,
prospective student, faculty and
staff
•  Relevant features correspond to
the user status.
“
”
I want to customize
the menu
Problem Two
Customization:
Drag and Drop
•  Drag and Drop System
•  Homepage Icons
•  Widgets
•  Enter the edit mode by holding
the icon for 1.5 sec.
•  WYSIWYG: Drag and Drop on the
homepage.
•  Trashcan holds all the removed
icons
•  Tap to bring it back
“
”
Need to dig through
the App to find the
information I need.
Problem Three
Task Based Tools
•  Tools are accessible via a task-
oriented scheme
•  Individual tools may be favorited
•  Based on persona scenarios
“
”
A widget for shuttles
would be helpful.
Problem Four
Widgets
•  Quick-View into most relevant
tools
•  Weekly Schedule, Shuttle Times,
etc.
•  Based off breakdowns and
insights from data.
“
”
I want to be notified
when the balance is
due.
Problem Five
Notifications
•  Current Balance Changes
•  Bill due date approaching
•  Holds
•  Study Rooms (Upon Reservation)
•  Exam Dates (TED Integration)
•  Unique User-Defined Reminders
“
”
It’s stupid that I have to
go to the homepage to
go to another feature.
Problem Six
Navigation
•  Navigation menu available upon
left sweep
•  Accessible from any level within
the hierarchy
•  UC San Diego logo navigates
back home
•  Navigation consistent across all
hierarchical levels.
“
”
Why do I have to
sign in so many
times?
Problem Seven
Easy Log In/Out
•  Setting on the left navigation
feature allows users to log in and
out anytime throughout the
application.
•  Avoid users sign in and out
multiple times.
•  Save the user’s authentication
locally.
What’s Left to Do
  Finish Paper
  Assemble our binder
  Share our findings with the Campus Web Office
  Feature our findings online
  Possibly do more user testing for user feedback.
Thank You!

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UCSD Mobile App Redesign

  • 1. M.A.R.Z. | ASHWIN KHURANA | FABIAN RAMIREZ | JENNY LYONS | RAMYA KEDLAYA | | MICHELLE JOW | JEONGHO CHO | VINCE VOONG | ZISHAN BUDHWANI | (Still Pending)
  • 2. “ ” We mean to create a UC San Diego mobile app that satisfies the needs of the average UCSD student. -M.A.R.Z. Mission Statement
  • 3. Since the beginning of time…   Interviews   Narrowing Focus   Affinity Diagramming   Personas   Competitive Analysis
  • 4. Process Timeline Low-Level Visioning • Week 8 Storyboarding • Week 8 Initial Prototyping • Week 8 Prototype Expansion • Week 9 Prototype Finalization • Week 9
  • 5. User Testing (v2.0) •  Grid view vs. Creative (Bubble) view •  Bubble view: •  Pros: •  “Looks more interesting than the standard grid format” •  "Likes the personal touch" •  Cons: •  “Hard to direct my attention” •  “Looks messy” •  Grid view: •  Pros: •  “More familiar with it” •  “Allows me to categorize” •  Cons: •  "Boring" •  "Not personal" •  Results: •  There's pros and cons for both views, we can accommodate both by allowing the users to switch between different views vs
  • 6. User Testing (v2.0)   Surveys sent for naming scheme   Provide a task, ask which is more intuitive   100+ responses   “Ah, the power of social media!”   Results   Participants tend to choose the more “standard” wordings as opposed to colloquial wordings 21% 79% I want to check the menu for OVT Hungry? Dining 21% 79% I want to find events with free food on campus What's Going On? Events 84% 16% I want to check the hours for Main Gym Recreation Stay Active 0 10 20 30 40 50 60 70 80 90 100 110 120 6/2/2013 6/3/2013 Survey Responses
  • 7. Presenting: UC San Diego Mobile PENDING DESIGN 06/02/2013
  • 8. POP Demonstration You can find a live demo of our prototype at: http://tinyurl.com/ucsdmobilefilnal
  • 10. Profile Selection •  Customization based on type of user – current student, prospective student, faculty and staff •  Relevant features correspond to the user status.
  • 11. “ ” I want to customize the menu Problem Two
  • 12. Customization: Drag and Drop •  Drag and Drop System •  Homepage Icons •  Widgets •  Enter the edit mode by holding the icon for 1.5 sec. •  WYSIWYG: Drag and Drop on the homepage. •  Trashcan holds all the removed icons •  Tap to bring it back
  • 13. “ ” Need to dig through the App to find the information I need. Problem Three
  • 14. Task Based Tools •  Tools are accessible via a task- oriented scheme •  Individual tools may be favorited •  Based on persona scenarios
  • 15. “ ” A widget for shuttles would be helpful. Problem Four
  • 16. Widgets •  Quick-View into most relevant tools •  Weekly Schedule, Shuttle Times, etc. •  Based off breakdowns and insights from data.
  • 17. “ ” I want to be notified when the balance is due. Problem Five
  • 18. Notifications •  Current Balance Changes •  Bill due date approaching •  Holds •  Study Rooms (Upon Reservation) •  Exam Dates (TED Integration) •  Unique User-Defined Reminders
  • 19. “ ” It’s stupid that I have to go to the homepage to go to another feature. Problem Six
  • 20. Navigation •  Navigation menu available upon left sweep •  Accessible from any level within the hierarchy •  UC San Diego logo navigates back home •  Navigation consistent across all hierarchical levels.
  • 21. “ ” Why do I have to sign in so many times? Problem Seven
  • 22. Easy Log In/Out •  Setting on the left navigation feature allows users to log in and out anytime throughout the application. •  Avoid users sign in and out multiple times. •  Save the user’s authentication locally.
  • 23. What’s Left to Do   Finish Paper   Assemble our binder   Share our findings with the Campus Web Office   Feature our findings online   Possibly do more user testing for user feedback.