Understanding Facebook Edgerank & the other social algos
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This document discusses how Facebook's newsfeed algorithm, known as Edgerank, works. Edgerank determines what order users see posts in their newsfeed based on factors like affinity, weight, and decay. Affinity is generated through interactions between users, while weight depends on attributes of a post like whether it includes a photo or video. Maintaining high affinity with connections and posting engaging content can help increase the reach of posts in users' newsfeeds.
Understanding Facebook Edgerank & the other social algos
- 1. Understanding Facebook Edgerank and the other social algos Digital Shorts 2012 http://twitter.com/kelvinnewman kelvin.newman@SiteVisibility.co.uk 18/05/2012
- 2. Strategy Director SiteVisibility A digital agency specialising in retail, travel and financial services
- 3. Organiser BrightonSEO The Free SEO Conference
- 4. Edgerank
- 7. This is a SERP
- 10. Affinity
- 11. Weight
- 12. Decay
- 13. What’s an ‘Edge’ ?
- 14. Uploading a Photo Tschäff
- 15. Liking a Page Ksayer1
- 16. Updating Status petesimon
- 17. Reading an article garryknight
- 18. Listening to a song janoma.cl
- 19. etc.
- 20. Affinity
- 21. How do you generate affinity?
- 22. View Profile thesuperaliceflickr
- 23. Like a Status Update topgold
- 24. Comment on Something krunkwerke
- 25. Get tagged together sofafort
- 26. Basically, whenever you create an edge that’s connected to someone
- 27. Affinity is one way formatc1
- 28. Chat bar gives an idea of affinity
- 29. Weight
- 30. Weight is personal seriousbri
- 31. What has a heavy weight? robertDouglass
- 32. Videos plindberg
- 33. Photos Diogène
- 34. Links Marjan Krebelj
- 35. Weight Accumulates puuikibeach
- 36. The Politics of Weight skuds
- 37. Decay
- 39. New > Old
- 40. When are users coming from FB? jonrawlinson
- 41. Though low competition times may be better Banalities
- 42. So what do I do...
- 43. Constantly Build Affinity subodh_chettri
- 44. Big update or launch? You need an ‘Affinity Acquisition Approach’
- 45. Ask Questions fontplaydotcom
- 46. Have a vote ChodHound
- 47. Text Bait derekGavey
- 48. Tease
- 49. Increase the weight of important announcements Pink Sherbet Photography
- 50. You need assets woodleywonderworks
- 51. Work the Combos DavidSpinks