Understanding Media Control
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The document discusses the consolidation of media ownership over the past 25 years, highlighting that a small number of companies dominate significant portions of television and radio in the U.S., with a stark disparity in ownership among racial and gender demographics. It also examines media bias in story selection based on ownership interests and audience preferences and the implications of the internet on minority representation in media. The internet has reduced the dominance of big media, allowing greater visibility for minority voices in the long tail of media offerings.
Understanding Media Control
- 1. Understanding Media Control
- 2. Media Consolidation & Control In the past 25 years big media has consolidated from hundreds of companies to eight major companies 5 companies control 80% of television in the USA People of color make up 34% of the US population, but own 3.15% of television and 7.7% of radio Women make up 51% of the population, but own 5.9% of television The top 10 Christian publishers represent 78.5% of the market and over half are owned by secular companies
- 5. Understanding Media Bias Most of media bias is in choosing which stories to report Choose stories of interest to owners and audience Avoid stories threatening to owners or offensive to audience
- 6. Understanding Media Control: Ownership White Ownership Black Latino Asian Upper 97% TV 93% Radio 98% Christian 3% TV 7.7% Radio Middle Lower
- 7. Understanding Media Control: Viewership (USA) * Author’s estimates White Black Latino Asian Upper 5% Middle 80% Lower 15%
- 8. Understanding Media Control: Creation * Author’s estimates White Black Latino Asian Upper 95% Middle 4.9% Lower .1%
- 9. Effect of Media Filter http://anthro.palomar.edu/ethnicity/ethnic_5.htm Media Filter Global Diversity Media Perspective White 18% Black 13.5% Latino 8.7% Asian 56.5% Other 3.4% Upper 1% Middle30% Lower 69% White 95% Black Latino Asian Other 5% Upper 30% Middle 70% Lower 0%
- 10. Source: International Bulletin of Missionary Research, January 2005. David B. Barrett & Todd M. Johnson. http://www.globalchristianity.org/resources.htm
- 11. International Digital Divide Graph
- 13. Effect of the Long Tail: 80/20 Rule Becomes the 60/40 Rule 80% of profit comes from 20% of products (before the Internet)
- 14. Effects of the Long Tail & Justice Videos Blockbuster: 80 of rentals are recent “blockbusters,” only carry 75 documentaries Netflix: 30% of rentals are “blockbusters” and carry 1,180 documentaries Amazon: carries 17,061 (of a possible 40,000) TechMission Websites Top 500 search terms provide 19.5% of visitors 604,916 search terms provide 80.5% of visitors Justice Implication Minority culture voices are almost entirely on the long tail The Internet extends the long tail decreasing the proportion controlled by big media from 80% to around 60% which gives more room for minority voices