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Understanding the recession and laughing in
its face

Presentation to the Association of Charity Shops
Joe Saxton
July 2009



Telephone: (020) 7426 8888
e-mail: joe.saxton@nfpsynergy.net
Web: www.nfpsynergy.net
The economics of the recession
Hard times ahead???

                Durex profits surged 46% first half of
                this financial year
                £32.5 million made by SLL




                         Source: London Paper, 26/11/08
Real GDP growth, quarter on quarter
Data up to Q1 2009


         2.00%

         1.60%

         1.20%

         0.80%

         0.40%

         0.00%

         -0.40%

         -0.80%

         -1.20%

         -1.60%

         -2.00%
                  1989

                         1990

                                1991

                                       1992

                                              1993

                                                     1994

                                                            1995

                                                                   1996

                                                                          1997

                                                                                 1998

                                                                                        1999

                                                                                               2000

                                                                                                      2001




                                                                                                                    2003

                                                                                                                           2004

                                                                                                                                  2005

                                                                                                                                         2006

                                                                                                                                                2007

                                                                                                                                                       2008

                                                                                                                                                              2009
                                                                                                             2002




                                                                                                                                                   21240: Economic Snapshot
Inflation – The three main measures
Data up to May 2009


         12%
                                                                                                                    CPI (Consumer Price Index)
                                                                                                                    Headline inflation (RPI)
         10%                                                                                                        Underlying inflation (RPIX)



          8%



          6%



          4%



          2%



          0%



         -2%
               1989

                      1990




                                    1992

                                           1993

                                                  1994

                                                         1995




                                                                       1997

                                                                              1998

                                                                                     1999




                                                                                                   2001

                                                                                                          2002

                                                                                                                 2003

                                                                                                                        2004

                                                                                                                               2005

                                                                                                                                      2006

                                                                                                                                             2007

                                                                                                                                                    2008
                             1991




                                                                1996




                                                                                            2000




                                                                                                                                                           2009
                                                                                                                                                    21238: Economic Snapshot
Interest rate, at end of month
Data up to May 2009


         16%                                                                         Bank of England base rate
                                                                                     Real interest rate (base rate minus RPI inflation)
         14%


         12%


         10%


          8%


          6%


          4%


          2%


          0%
               1989

                      1990

                             1991

                                    1992

                                           1993

                                                  1994

                                                         1995

                                                                1996

                                                                       1997

                                                                              1998

                                                                                     1999

                                                                                            2000

                                                                                                   2001

                                                                                                          2002

                                                                                                                 2003

                                                                                                                        2004

                                                                                                                               2005

                                                                                                                                      2006

                                                                                                                                             2007

                                                                                                                                                    2008

                                                                                                                                                           2009
                                                                                                                                                    21239: Economic Snapshot
Earnings growth
Nominal seasonally adjusted 3-month averages (including bonuses) vs. RPI inflation
Data to April 2009

          10%                                                                                              Nominal earnings growth

           9%                                                                                              Real earnings growth

           8%

           7%

           6%

           5%

           4%

           3%

           2%

           1%

           0%

          -1%

          -2%
                1991




                                     1994

                                            1995




                                                          1997

                                                                 1998




                                                                                      2001

                                                                                             2002




                                                                                                                  2005

                                                                                                                         2006




                                                                                                                                       2008

                                                                                                                                              2009
                       1992

                              1993




                                                   1996




                                                                        1999

                                                                               2000




                                                                                                    2003

                                                                                                           2004




                                                                                                                                2007
                                                                                                                                       21241: Economic Snapshot
Unemployment
Among all aged 16+, 3-month averages, seasonally adjusted
Data to April 2009

          12%                                                                         Unemployment rate (left hand axis)                                            3200
                                                                                      Number unemployed, 000s (right hand axis)
                                                                                                                                                                    2800
          10%

                                                                                                                                                                    2400

           8%
                                                                                                                                                                    2000


           6%                                                                                                                                                       1600


                                                                                                                                                                    1200
           4%

                                                                                                                                                                    800

           2%
                                                                                                                                                                    400


           0%                                                                                                                                                       0
                       1990

                              1991

                                     1992

                                            1993

                                                   1994

                                                          1995

                                                                 1996

                                                                        1997

                                                                               1998

                                                                                       1999

                                                                                              2000

                                                                                                     2001

                                                                                                            2002

                                                                                                                   2003

                                                                                                                          2004

                                                                                                                                 2005

                                                                                                                                        2006



                                                                                                                                                      2008
                1989




                                                                                                                                               2007



                                                                                                                                                             2009
                                                                                                                                                             21242: Economic Snapshot
UK house prices – Year-on-year % growth
Data to May 2009. Halifax data from 1984 within chart.

       30%                                       Halifax                         Nationwide

       25%

       20%

       15%

       10%

       5%

       0%

       -5%

      -10%

      -15%

      -20%
             May-92




                                        May-95

                                                 May-96

                                                           May-97




                                                                                      May-00

                                                                                               May-01

                                                                                                        May-02




                                                                                                                                            May-06
                      May-93

                               May-94




                                                                    May-98

                                                                             May-99




                                                                                                                 May-03

                                                                                                                          May-04

                                                                                                                                   May-05




                                                                                                                                                     May-07

                                                                                                                                                              May-08

                                                                                                                                                                       May-09
                                                                                                                                                              19281: Economic Snapshot
FTSE 100 share index
Figures shown are at the close of market trading every Monday. Data from 1984 is included within
the datasheet.

          7,000

          6,500

          6,000

          5,500

          5,000

          4,500

          4,000

          3,500

          3,000

          2,500

          2,000

          1,500
                  Jun-89

                           Jun-90




                                             Jun-92

                                                      Jun-93

                                                               Jun-94

                                                                        Jun-95




                                                                                          Jun-97

                                                                                                   Jun-98

                                                                                                            Jun-99

                                                                                                                     Jun-00




                                                                                                                                                Jun-03

                                                                                                                                                         Jun-04

                                                                                                                                                                  Jun-05

                                                                                                                                                                           Jun-06




                                                                                                                                                                                             Jun-08

                                                                                                                                                                                                      Jun-09
                                    Jun-91




                                                                                 Jun-96




                                                                                                                              Jun-01

                                                                                                                                       Jun-02




                                                                                                                                                                                    Jun-07
                                                                                                                                                                                             4933: Economic Snapshot
The value of Sterling
Value of £1 in terms of Euros and US Dollars. Monthly averages. Data to 16th
June.

        2.10
                          Euros
        2.00
                          Dollars

        1.90

        1.80

        1.70

        1.60

        1.50

        1.40

        1.30

        1.20

        1.10

        1.00
            1999   2000     2001    2002   2003   2004   2005   2006   2007   2008     2009




                                                                                     22228: Economic Snapshot
The value of retail sales
Year on year % change in sales

      10%
                                                                           Total sales                         Like-for-like sales

      8%



      6%



      4%



      2%



      0%



      -2%



      -4%
                                       Jul-06



                                                         Nov-06




                                                                                             Jul-07



                                                                                                                 Nov-07




                                                                                                                                                                       Nov-08
                                                                                                                                                     Jul-08
            Jan-06




                                                                                                                          Jan-08
                              May-06




                                                                  Jan-07



                                                                                    May-07




                                                                                                                                            May-08




                                                                                                                                                                                Jan-09



                                                                                                                                                                                                  May-09
                                                Sep-06




                                                                                                                                   Mar-08




                                                                                                                                                              Sep-08
                     Mar-06




                                                                           Mar-07




                                                                                                      Sep-07




                                                                                                                                                                                         Mar-09
                                                                                                                                                                                         19274: Economic Snapshot
How do people feel in a recession?
Consumer confidence index – Monthly
Data up to May 2009

      35%

      30%

      25%

      20%

      15%

      10%

       5%

       0%

      -5%

      -10%

      -15%

      -20%
             1990




                                         1994

                                                1995

                                                       1996




                                                                                   2000

                                                                                          2001

                                                                                                 2002

                                                                                                        2003




                                                                                                                                    2007

                                                                                                                                            2008

                                                                                                                                                   2009
                    1991

                           1992

                                  1993




                                                              1997

                                                                     1998

                                                                            1999




                                                                                                               2004

                                                                                                                      2005

                                                                                                                             2006
                                                                                                                                           21647: Economic Snapshot
Optimism about household finances
Data to May 2009

      35%           Balance


      30%


      25%


      20%


      15%


      10%


       5%                            Past 12 months          Next 12 months


       0%


      -5%


      -10%
             2000




                              2001




                                           2002




                                                      2003




                                                                2004




                                                                              2005




                                                                                     2006




                                                                                            2007




                                                                                                   2008




                                                                                                              2009
                                                                                                          19280: Economic Snapshot
Optimism about the UK economy
Data to May 2009

      60%           Balance
                                                   Past 12 months        Next 12 months
      50%


      40%


      30%


      20%

      10%


       0%


      -10%


      -20%


      -30%


      -40%
             2000




                              2001




                                     2002




                                            2003




                                                   2004




                                                               2005




                                                                      2006




                                                                                  2007




                                                                                          2008




                                                                                                     2009
                                                                                                 22234: Economic Snapshot
Confidence about employment and major purchases
Data to May 2009

      40%           Balance                               Major purchases          Employment

      30%

      20%

      10%

       0%

      -10%

      -20%

      -30%

      -40%

      -50%

      -60%
             2000




                              2001




                                     2002




                                            2003




                                                               2005




                                                                            2006




                                                                                   2007




                                                                                                2008




                                                                                                           2009
                                                   2004




                                                                                                       22235: Economic Snapshot
Areas people are economising on
% of shoppers who have economised on the following activities in the last 6 months
“Have you economised in the last 6 months on any of the following?…”


                                  Eating out
                          Clothes shopping
                           Travelling by car
                            Food shopping
                                    Holidays
                   Going out to the theatre
                           Treating yourself
                       Home entertainment
                   Cutting back on savings
          Home and garden improvements
                                   Air travel
                         Gym membership
                       Charitable donations

                                                0%       5%         10%   15%   20%   25%   30%


          Source: Institute of Grocery Distribution (IGD)/nVision
          Base: 1,002 respondents aged 18+, GB, 2008
                                                                                                  21724:
Understanding The Recession

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Understanding The Recession

  • 1. Understanding the recession and laughing in its face Presentation to the Association of Charity Shops Joe Saxton July 2009 Telephone: (020) 7426 8888 e-mail: joe.saxton@nfpsynergy.net Web: www.nfpsynergy.net
  • 2. The economics of the recession
  • 3. Hard times ahead??? Durex profits surged 46% first half of this financial year £32.5 million made by SLL Source: London Paper, 26/11/08
  • 4. Real GDP growth, quarter on quarter Data up to Q1 2009 2.00% 1.60% 1.20% 0.80% 0.40% 0.00% -0.40% -0.80% -1.20% -1.60% -2.00% 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2003 2004 2005 2006 2007 2008 2009 2002 21240: Economic Snapshot
  • 5. Inflation – The three main measures Data up to May 2009 12% CPI (Consumer Price Index) Headline inflation (RPI) 10% Underlying inflation (RPIX) 8% 6% 4% 2% 0% -2% 1989 1990 1992 1993 1994 1995 1997 1998 1999 2001 2002 2003 2004 2005 2006 2007 2008 1991 1996 2000 2009 21238: Economic Snapshot
  • 6. Interest rate, at end of month Data up to May 2009 16% Bank of England base rate Real interest rate (base rate minus RPI inflation) 14% 12% 10% 8% 6% 4% 2% 0% 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 21239: Economic Snapshot
  • 7. Earnings growth Nominal seasonally adjusted 3-month averages (including bonuses) vs. RPI inflation Data to April 2009 10% Nominal earnings growth 9% Real earnings growth 8% 7% 6% 5% 4% 3% 2% 1% 0% -1% -2% 1991 1994 1995 1997 1998 2001 2002 2005 2006 2008 2009 1992 1993 1996 1999 2000 2003 2004 2007 21241: Economic Snapshot
  • 8. Unemployment Among all aged 16+, 3-month averages, seasonally adjusted Data to April 2009 12% Unemployment rate (left hand axis) 3200 Number unemployed, 000s (right hand axis) 2800 10% 2400 8% 2000 6% 1600 1200 4% 800 2% 400 0% 0 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2008 1989 2007 2009 21242: Economic Snapshot
  • 9. UK house prices – Year-on-year % growth Data to May 2009. Halifax data from 1984 within chart. 30% Halifax Nationwide 25% 20% 15% 10% 5% 0% -5% -10% -15% -20% May-92 May-95 May-96 May-97 May-00 May-01 May-02 May-06 May-93 May-94 May-98 May-99 May-03 May-04 May-05 May-07 May-08 May-09 19281: Economic Snapshot
  • 10. FTSE 100 share index Figures shown are at the close of market trading every Monday. Data from 1984 is included within the datasheet. 7,000 6,500 6,000 5,500 5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 Jun-89 Jun-90 Jun-92 Jun-93 Jun-94 Jun-95 Jun-97 Jun-98 Jun-99 Jun-00 Jun-03 Jun-04 Jun-05 Jun-06 Jun-08 Jun-09 Jun-91 Jun-96 Jun-01 Jun-02 Jun-07 4933: Economic Snapshot
  • 11. The value of Sterling Value of £1 in terms of Euros and US Dollars. Monthly averages. Data to 16th June. 2.10 Euros 2.00 Dollars 1.90 1.80 1.70 1.60 1.50 1.40 1.30 1.20 1.10 1.00 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 22228: Economic Snapshot
  • 12. The value of retail sales Year on year % change in sales 10% Total sales Like-for-like sales 8% 6% 4% 2% 0% -2% -4% Jul-06 Nov-06 Jul-07 Nov-07 Nov-08 Jul-08 Jan-06 Jan-08 May-06 Jan-07 May-07 May-08 Jan-09 May-09 Sep-06 Mar-08 Sep-08 Mar-06 Mar-07 Sep-07 Mar-09 19274: Economic Snapshot
  • 13. How do people feel in a recession?
  • 14. Consumer confidence index – Monthly Data up to May 2009 35% 30% 25% 20% 15% 10% 5% 0% -5% -10% -15% -20% 1990 1994 1995 1996 2000 2001 2002 2003 2007 2008 2009 1991 1992 1993 1997 1998 1999 2004 2005 2006 21647: Economic Snapshot
  • 15. Optimism about household finances Data to May 2009 35% Balance 30% 25% 20% 15% 10% 5% Past 12 months Next 12 months 0% -5% -10% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 19280: Economic Snapshot
  • 16. Optimism about the UK economy Data to May 2009 60% Balance Past 12 months Next 12 months 50% 40% 30% 20% 10% 0% -10% -20% -30% -40% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 22234: Economic Snapshot
  • 17. Confidence about employment and major purchases Data to May 2009 40% Balance Major purchases Employment 30% 20% 10% 0% -10% -20% -30% -40% -50% -60% 2000 2001 2002 2003 2005 2006 2007 2008 2009 2004 22235: Economic Snapshot
  • 18. Areas people are economising on % of shoppers who have economised on the following activities in the last 6 months “Have you economised in the last 6 months on any of the following?…” Eating out Clothes shopping Travelling by car Food shopping Holidays Going out to the theatre Treating yourself Home entertainment Cutting back on savings Home and garden improvements Air travel Gym membership Charitable donations 0% 5% 10% 15% 20% 25% 30% Source: Institute of Grocery Distribution (IGD)/nVision Base: 1,002 respondents aged 18+, GB, 2008 21724: