Understanding Your Value Proposition
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The document discusses the concept of a value proposition, detailing how it addresses customer pain points and creates additional gains. It emphasizes the importance of describing how products relieve pain and offer value, as well as includes numerous references and resources for crafting effective value propositions. Various examples and common mistakes in using the value proposition canvas are also mentioned.
Understanding Your Value Proposition
- 1. Value Proposition Tolu AGUNBIADE 23 September 2015
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- 3. What is a Value Proposition?
- 24. Pain Relievers In the box ‘Pain Relievers’ you describe how your products addresses the challenges needs and the pains of the customer, how you eliminate negative emotions, undesired costs or avoidable situations.
- 25. Gain Creators: In the box ‘Gain Creators’ you describe how your product creates customer gain, how it offers an added value to your customer.
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- 64. References and Recommended Reading • Useful Value Proposition Examples and How to Craft a Good one: http://conversionxl.com/value- proposition-examples-how-to-create/ • Wikipedia on Value Proposition: https://en.wikipedia.org/wiki/Value_proposition • Clayton Christensen video: https://www.youtube.com/watch?v=f84LymEs67Y • Tom Fountain on Articulating Your Value Proposition: https://www.youtube.com/watch?v=PyG5k0QtKOQ • Steve Blank on Value Proposition: https://www.youtube.com/watch?v=jZN6CUieuOQ&list=PLw540Wq5kay866m6A6xI7KOwE_Ah7is4m • Test Your Value Proposition: http://businessmodelalchemist.com/2012/09/test-your-value-proposition- supercharge-lean-startup-and-custdev-principles.html • 5 Common Mistakes to Avoid When Using the Value Proposition Canvas http://blog.strategyzer.com/posts/2015/2/19/5-common-mistakes-to-avoid-when-using-the-value- proposition-canvas • 15 Examples of Brilliantly Clear Value Propositions: http://www.impactbnd.com/blog/15-examples-of- brilliantly-clear-value-propositions • What Sex Workers Teach Us About Value Propositions: https://www.linkedin.com/pulse/20141129142449- 71120-what-sex-workers-teach-us-about-value-propositions
- 65. References and Recommended Reading • Don’t ever forget your value proposition: http://www.ux-lady.com/dont-ever-ever-forget-about-value- proposition/ • Examples of value propositions http://www.impactbnd.com/blog/10-value-propositions-you-wish-you-had • Inc’s 4 types of value proposition: http://www.inc.com/geoffrey-james/the-4-types-of-value- proposition.html • Example of good VP: https://vimeo.com/110854321 • How to write a value proposition for your company http://www.kinesisinc.com/how-to-write-a-powerful- value-proposition/ • Value Proposition Canvas: http://www.expressiveproductdesign.com/value-proposition-canvas/ • Kauffman on Value Proposition: http://entrepreneurship.org/resource-center/value-proposition.aspx • http://www.ecommerceinfluence.com/how-to-create-a-unique-value-proposition-that-converts/ • Unique Value Proposition Example http://www.chunkofchange.com/2012/10/unique-value-proposition- example/ • Achieve Product-Market Fit http://businessmodelalchemist.com/blog/2012/08/achieve-product-market-fit- with-our-brand-new-value-proposition-designer.html