Unit 01- ELE
- 1. OCR – Level 3 Cambridge Introductory Diploma in Media Unit 01: Analysing Media Products and Audiences Evidence Name: Lewis Manning Candidate Number:3073 Center Name: St. Andrew’s Catholic School Center Number: 64135 Set Brief - Print Project/Brief – Music Magazine & Promotion
- 2. Contents LO1 4- publisher and product 5- ownership structure 6- operating model 7- brand ideology 8- technological convergence 9- associated products 10- market position 11- publisher competitors 12- magazine competitors 13- deconstruction of a front cover 14- deconstruction of a DPS 15- deconstruction of a contents page 16- synergy 17- genre 18,19,20- production process 21- format and style 22- genre 23- contacting the media company LO2 25- demographics 26- psychographics 27- target audience 28- uses and gratification theory 29- Maslow's hierarchy of needs 30- primary research 31-40- questions 41- evidence 42- images 43- secondary research LO3 45- product advertising & marketing 46- above the line 47-below the line 48- guerrilla marketing 49-viral marketing 50- magazine advertising 51- relationship between magazine and audience 52- distribution LO4 54- Q magazines impact and effect on the audience 55-60- teen tribes 61- relevant issues on representation 62- Laura Mulvey 63- Diana Saco 64- John Berger 65- racism and sexism 66- ethical & legal issues 67- role of relevant regulatory bodies 68- ethical &legal issues 69- making a complaint 70- Q magazine complaint procedure 71- advertisement stand authority 72- copyright 73- royalties 74- regulatory issues
- 4. Focus Publisher and Product Publisher Product source: https://www.bauermedia.co.uk/ Meaning
- 5. Ownership structure 1875- Bauer media group (card printing) The owner of Bauer media group was Ludoph Bauer and was founded in Hamburg Germany. In 1926 Bauer media produced a radio magazine which quickly reaches sales of over a half a million copies weekly. In 1953 they published their first UK magazine called angling times which was a fishing magazine. Angling times- 1953 http://www.fishingmagic.com http://www.traditional fisherman.com
- 7. Brand Ideology/Ethos • Slogan Bauer media group’s slogan is ‘ WE THINK POPULAR’. This suggests that Bauer is a whole community that includes us rather than it being just a business. It also indicates that Bauer is always with the current trend and that they always report new topics that interest us despite what it initially covers. Furthermore the use of multi colours for its background helps us to release they are multi cultural and that they do not discriminate against each other but rather want us to all come together. • Connotations The use of the colours of the background in the logo help to show its cultural diversity and that they do not aim and just one particular culture around the world but rather spread out across the world. The use of the colours help to represent this very clearly, as well by using the multi colour scheme it shows that they except all sexualities and trying to offend anyone in the process. • Values? Bauer media have four key values – Respect, Collaborate, Create and Challenge. Each one of these help to improve diversity and individuality among people and they hope to achieve this through the expansion of their own multi media whether it be through magazines or T.V. and radio. • History? It was founded by Ludoph Bauer in Hamburg Germany. It initially was a printing plant and after time he launched his own advertisement newspaper Rothenburgersorter Zeitung. The publishing house worked its way to the top after world war 2 with listing guides and youth magazines. Rasselbande sold 300,000 every fortnight, tv Hören und Sehen reached one million readers.
- 8. Technological Convergence • Definition: the coming together of technology such as social media and print media to produce and distribute a product such as a music magazine. • Bauer media is able to stay in communication with its subscribers through the use of social media such as Facebook twitter and YouTube. Since Bauer media is a multi media conglomerate, they would mainly contact their subscribers through email due to them wanting to act professional. • However Q magazine as itself contacts its subscribers through all forms of social networking whether it be through twitter, Facebook or even YouTube. This helps the audience feel like they can still be in touch with the company and more people to discover them. • Q magazine , among the music magazines, has a fairly high subscription figure compared to others but not as high as mojo mainly because it would be the older generation who like that kind of music. Circulation figures
- 9. Associated ProductsMagazines Radio Digital product Kiss FM have over 4.5 million listeners and was founded on the 1st September 1990. Absolute radio was founded on the 29th September 2008 and has over 1.9 million weekly listeners. All of these channels are under digital product. This means they can only be accessed through using your laptop, pc ,tablet or phone. However you may be able to get a print if you pay extra as a subscriber. These channels are all magazines that are either able to be accessed through digital use or through print. They vary between music and everyday things such as parenting.
- 10. Market Position As you can see from this par chart, bauer media is not very high on the net worth of publishing companies and is rather dwarfed compared to companies such as time inc.uk. From the graph on the left we can see that NME magazine has a higher circulation rate then the other magazines with second going to mojo who is still dwarfed by NME. We can also see that digital circulation is rising as the years go by. Publishers Magazine
- 11. Publisher Competitors Condé Montrose Nast (1873-1942) was one of the world's most successful magazine publishers. Through his avant-garde periodicals, including Vogue and Vanity Fair, he set a new standard of fashion and home decorating for American women. He pioneered new techniques in marketing, printing, and magazine content, and nurtured the evolution of "cafe society," a blend of artists and elite society, that had never before come together. http://biography.your dictionary.com/conde- nast William Randolph Hearst is best known for publishing the largest chain of American newspapers in the late 19th century, and particularly for sensational "yellow journalism.“ Born in San Francisco, California, on April 29, 1863, William Randolph Hearst used his wealth and privilege to build a massive media empire. A founder of "yellow journalism," he was praised for his success and vilified by his enemies. At one point, he considered running for the U.S. presidency. The Great Depression took a toll on Hearst's company and his influence gradually waned, though his company survived. Hearst died in Beverly Hills, California, in 1951. http://www.biography.com/people/william-randolph-hearst-9332973 Time Inc. is an American mass media company founded on November 28, 1922 by Henry Luce and Briton Hadden and based in New York City. It owns and publishes over 100 magazine brands, most notably its flagship Time. Other magazines include Sports Illustrated, Travel + Leisure, Food & Wine, Fortune, People, In Style, Life, Golf Magazine, Southern Living, Essence, Real Simple, and Entertainment Weekly. It also owns the UK magazine house Time Inc. UK, whose major titles include What's on TV, NME, Country Life and Wallpaper. Time Inc. also operates over 60 websites and digital-only titles including My Recipes, The Snug, Hello Giggles and MIMI. https://en.wikipedia.org/wiki/Time_Inc .
- 12. Magazine competitors The content of Kerrang! magazine was originally focused on the new wave of British heavy metal phenomenon and on the rise of other hard rock acts during the 1980’s in England. It usually contains the top airing rock music for that week and ranks them in a chart consisting of 20 tracks. Now it is considered the best UK rock magazine with its own radio and TV station. https://en.wikipedia.org/wi ki/Kerrang! Vibe is a music and entertainment magazine was launched in 1993. the magazine features R&B and hip-hop music artists, actors and other entertainers. Vibe was purchased by the private company Intermedia Partners. It is now issued every 3 months with double covers, with a larger online presence, aided by the Vibe Lifestyle Network. http://www.slideshare.n et/Aaliyah195/vibe- magazine-analysis NME music magazine was launched on 7th March 1952. its publisher is Time.Inc UK with it being released on a weekly basis with a price of £2.50. the current editor for the magazine is Mike Williams and the editor for the website the editor is Greg Cochrane. https://en.wikipedia.org/ wiki/NME Mojo magazine was first issued on October 1993. The publisher of the magazine is Bauer media which releases every month with a cost of £4.99. its content is about classic rock such as the Beatles and The Who. https://en.wikipedia.org/w iki/Mojo_(magazine)
- 13. The masthead is the biggest text on the page with it being one letter ‘Q’. This is to catch the readers eye and make them drawn in to read more. The red is also very eye-catching as it gives of an important aura since that is what that colour normally represents in todays society. The main headline of the page is the second biggest text on the page because this is what it would be focusing on in this issue. It is also all in capital letters to help it stand out more from the rest of the magazines that would be featured. Cover lines: In this issue of Q, the smaller stories of this issue is listed at the bottom of the front page which illustrates that they are not that significant in this issue of the magazine. This is mainly used to show the reader that these people would also be featured but will not contain as much information as the main band being featured. Price tag/issue: The price is £3.70 and the issue is unknown Q magazines slogan is 'The World's Greatest Music Magazine'. This slogan is serious and makes the magazine seem its of high quality but it is not always featured on the magazine as seen on this issue. Deconstruction of a front page
- 14. Double page spread The large red ‘L’, takes up the whole page containing al the information on the artist. The letter is linked to the artist who is Lady Gaga. This is to make it very eye catching and the font of the ‘L’ is linked to the magazines style of font. There is no title for this page and the only thing that resembles a title is that of the name of the artist which is ‘Lady Gaga’. This to make it clear what the article is being based on and make sure that it is clearly visible for the reader so that if they do not want to read this article they can turn the page without having to read the article. The article itself is divided into three columns. This is to make it easier for the reader to read it instead of it all being pilled up across the page where it would be hard to distinguish each question/fact that is being displayed. At the bottom left the magazine logo is displayed. This makes the article look more professional as it is advertising the magazine that is publishing the article on the artist The main image on the left is of the artist which in this case is Lady Gaga who is what the magazine is writing about. The image is in black and white which gives of a more attractive look and the dress she is wearing is to give of the impression of outrageousness which is what her fashion and personality is about. The stand first is the introduction to the article which is used to help the reader get the gist of what the interview is about and what to expect. It also used to help the reader decide if they want to read it or not. However in this issue of the magazine there is not one present which makes it hard for the readers but the use of the main image helps to identify what the article is about Within the main article of this double page spread a drop capital has been used, this is an effective method of getting the readers attention to the start of the text.
- 15. Contents Page analysis The information surrounding are all the topics being covered by this issue of the magazine. As you can see it is separated into 9 sections with one being about an oasis special. The way you can tell that its separated into 9 sections is through the titles being printed in bold. This helps us as the reader to see what's being covered and whether or not we would like to go to those specific topics within the magazine. Within Q Magazine there is only one contents page. This connotes how the magazine does not want to branch of on to unrelated topics but rather wants to get straight to the point. It also contains some colours that are not of the house style on the front page such as light blue which goes to show that the editors want us to realise this and make us want to look through it due to it not looking like the rest of the magazine. The magazine contents page also features an image of the band that is being featured in this issue. This helps us as the readers to understand that this band is what the magazines is currently featuring on and allows us to see what their general look is as a band as well as an individual.
- 16. Website analysis The magazine logo is clearly placed at the top left of the web page just like as if it was the front page of a magazine which seems to be its distinguished place. It also sticks with its house colours of black white and red which are very dominant on the website. It also contains links to various other pages on its website with them all about what’s been recently featured. This is to promote themselves so intern they will get more subscriptions to the magazine. The advertisements on the website is all very neatly laid out. This helps readers of Q magazine to navigate around the website without the problem of being piled with a lot of tabs linking to various parts of the website. It also allows the reader to see what is being featured at the moment and with only a few clicks they are able to get to the page they want . Synergy Q magazine has a website which enables the reader to access articles in a different medium and gives the ability to interact with the magazine. This is an example of 2 medias coming together for the benefit of one topic which in this case is the magazine
- 17. Genre Music magazine The genre of q magazine is rock The font of the magazine is constant with it being a rather sophisticated look which is its main target audience. Its house colours are bold with it being red black and white making it very eye catching as each colour are opposite from the others. The red helps to stop the reader in their tracks as it is a colour associated with stopping, black gives it an edgy look like danger and white gives it a clean look. The title it self is a single letter ‘q’ which in itself is an eloquent letter as there is only one way of saying it. It is also quick and easy to say and therefore does not make the reader struggle when reading it or looking for the magazine itself. It also cannot be mispronounced therefore it is easily recognised around the world and maintain its high-end status.
- 18. Genre • Q magazine does not have a specific genre of music it features, its primary interest is to feature new music releases and upcoming artists that may go on to be successful later on in the year . Because of it not having a set genre this can attract all types of music fans what ever the age since it covers all types. I believe that the fact that Q magazine does not feature one specific genre gives it an overall advantage over the other magazines due to it being able to cover all types of genres which appeals to most if not all residents of the world allowing more readership. https://aliceroundmediastudiesas.wordpress.com/main-task/
- 19. Production process • Date of publication – the first stage to do is to set up a date of publication. The date of publication is the date that you want the magazine to be released as a product to the public. Once this date has been established, you are now operating in a schedule. A schedule is the plan on how you are going to do the production process and when each of the process’s will happen. • Managing the schedule – this is an important step that should not be taken for granted when it comes to the production of a magazine. If you want your magazine to be produced well then you must properly use the schedule you are using. Your schedule should be made in such a way that there are solutions for any problems that can occur so that even when these problems happen, you can always meet the deadline. This is the reason why a proper use of the schedule is vital for the production. • Editorial and budgetary decision – the next step that is taken during the process is the editorial decision. The editorial decisions involve the magazine’s editorial team coming together and deciding what topics should be covered in the next issue of the magazine. Here, the editorial team talks about the various content that will make up the magazine. After deciding which types of article ideas or topics, news stories, illustrations and photographs will be used in the magazine, the team now makes the magazines budget decisions. They look at the money that is available to them and how it will be spent towards the production of the magazine. Once this is finished it is now time to move on to the next stage of the production process.
- 20. Production process • Content Acquisition – the content acquisition process is the most important step because without the content we cannot have the magazine in the first place. There are two major ways that content can be collected for a magazine. The first is through in-house staff writers and the second way is through external writers that are asked to write on topics that are what they specialize in. It is at this stage that artwork and graphics are also worked on. This would include the main image on the title page as well as various images that would be included inside the magazine. • Sub-editing –Sub editing focuses on quality control. This step involves the following important things: -Checking of the accuracy of all the facts in the articles -Making sure that words are spelled correctly -Making sure that grammar and punctuation are used correctly -Making sure that all articles follow the house-style e.g. font, colour -Working on the page layout • Page layout -There is a special team responsible for page layouts called the layout staff. Their job is to typeset and layout the various pages that come together to make the magazine.
- 21. Production process • Proofreading- The editorial department will print out a hardcopy of the magazine for the sole purpose of reading through to find and correct any mistakes in it. It is easier to proofread a hardcopy than it is to proofread a softcopy as it is quicker to spot mistakes . • File emailed to printer- After proofreading , the hardcopy of the entire magazine is sent to the printer to print the magazine. Pre-press is the process of checking all the fonts and images that is needed for the magazine . Each copy the printer prints is the final finished product of the magazine that readers are going to have. • Distribution - The printing company, having finished with the printing of the magazines will package them neatly and send them to a warehouse. From the warehouse, the magazines are then distributed to shops around the world so then they can be sold to the public. http://hosbeg.com/the-magazine-production-process
- 22. I’m afraid I did not get an email back from the company about the production process. Contacting media company
- 23. Form and style • The masthead of the magazine itself is always located at the top left of the magazine so it is visible to the reader and not covered with excess information or images such as the main image or cover lines. The main image sometimes covers the masthead and it is typically of the a whole band or the significant member of the band. • The house colours of the magazine are always constant through out the years it has been published and that is white and red with the exception of the background consisting some other colours .
- 25. Demographics Demographics is a statistical data chart relating to the population and particular groups within it like a sot of hierarchy among the masses of the public. Q Would be placed at B. This is because it mainly contains content that is suited for those who are quite skilled in their line of work as well as the magazine containing an intellectual feel to it with the use of sophisticated words when covering a character in an issue of the magazine. The reason why they have done this is to widen their audience and specifically aimed at those people who are in the A,B,C categories of modern society. This is because the people who are in these categories have the money to buy the magazine while it not being to expensive. My magazine will be aimed at those who dwell in the B and C categories of
- 26. Psychographics Q magazine audience would be located in the aspirers part of the chart as the magazine features artists that most people wish they could end up being when they are older. For my magazine, my audience would be located at the explorers part of the chart due to my magazine featuring new artists as well as new singles of the rising electro genre. It is the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
- 27. Target audience Hartley: Age- Q magazine is aimed for people who are between the ages of 15- 24 years old. This is due to the fact that the newer generation of todays society would like to keep in touch with the newest bands that are being featured on today’s social network. Gender- the gender the magazines is aimed for is male because it is stereotypically believed that men like rock more than women. Class- the class Q magazine is mainly aimed at people who are high in the class system for example a person who is the owner of their own company. This is due to the magazine using sophisticated lettering as its font as well as the use of words to describe an artist. If it were to be aimed at people whop are lower in the class system such as an unemployed person, the magazine would include words that would be befitting for them such as using slang for their typical age group. Katz: Personal identification- Q Magazine helps the audience to relate to the character they are featuring by including all their struggles that they have faced in order to get to the place they are now. This helps the audience relate to their troubles and believe in themselves to achieve great things like the characters in the magazine have. Personal relationship- Q Magazine helps to create a personal relationship between the reader and character through including what they normally do on a daily basis. This makes the reader relate to the characters as they may be doing things that the characters themselves do. Informed and educated- the magazines educates and informs readers because they are expected to give information about recent bands and singles that would eventually stick to the minds of the young so they can use later when they tell others about what they have learned in the magazine. Diversion- the magazine helps to divert readers from reality due to them wanting to live the lives the characters the magazine is covering . They do this through going into a lot of detail when describing the characters lives so the reader can immerse themselves into the text and imagine that they were living a similar life
- 28. Uses and gratification theory (Blumler and Katz 1974) • Uses and Gratifications Theory is a popular approach to understanding mass communication. The theory places more focus on the consumer, or audience, instead of the actual message itself by asking “what people do with media” rather than “what media does to people” (Katz, 1959) . It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfil specific gratifications
- 29. Maslow’s hierarchy of needs • Maslow's Hierarchy of Needs- the magazine is aimed for those who are social climbers in society and buy the magazine who prioritise it along with love/belonging. This is because the magazine usually covers characters who have gone through a lot to go against others expectations of them whether they were thought to achieve a lot or nothing at all. This helps to indicate that the magazine is trying to promote this and that we should be able to do anything we want in life and not just follow what people want us to do.
- 30. Primary Research It is when someone gathers information from a focus group of appeal about a particular target audience about the product of services. advantages disadvantages Easy to create and complete a questionnaire Larger surveys can be difficult to analyse Have freedom to choose how to carry out our research Cost will rise in team of money and time carrying out the survey Its free and easy to carry out Questions could be irrelevant by the time you complete your research People can remain anonymous You may get information you do not want
- 31. Q1 From this question you can see that the most people who answered the questionnaire were aged between 15-24. This is good for me because my target audience is aimed at those aged between 15-24. The questionnaire confirms that the 15-24 market is more likely to be interested in music magazines. This gives me an idea of who to target my magazine at possibly looking at music that is popular with this age range.
- 32. Q2 From this graph you can see that the most popular named music is hip hop. This connotes that it would be a sensible choice of music to focus my magazine on. This will also maximise potential sales which in turn will widen and increase readership of my magazine thus maximising profit which could increase the longevity of my publishing company and success of my magazine.
- 33. Q3 The responses to this question connote that the most popular publication interval would be a monthly addition. With this in mind I will plan to publish my magazine every month which will help me have time to properly plan out and edit each edition to ensure that it reaches target audience needs again increasing potential sales.
- 34. Q4 The highest ranking music magazine from the responses collated from my survey is vibe however, I have chosen to produce a electronic dance themed magazine as there is currently no other publication on the market covering this niche genre. This could connote that my magazine will reach an un- tapped target audience who are not currently being accommodated for by the music magazine industry.
- 35. Q5The survey reveals that people are willing to pay up to £3 for a single publication. This gives me a guide for setting the cost per unit of my magazine and gives some indication of how much could be saved on an annual subscription or online subscription. Knowing what a potential target audience will pay for a music magazine is useful information when determining what the maximum I could anticipate charging my customers.
- 36. Q6 The survey reveals the primary gender group read magazines is female. This provides useful indication of the type of content to include in my publication. It would suggest that I need to tailor content to satisfy the needs of predominately female readership. This could include being aware of the female gaze as suggested by Berger.
- 37. Q7 This survey suggests that the majority of people when asked the question do you subscribe to music magazines said no. This indicates that in order to get people to subscribe to my magazine I may need to offer a variety of incentives such as giveaways or money off vouchers. This would then act as my pull towards the target audience in the hope of creating a loyal readership.
- 38. Q8The survey suggests that the most popular type of articles are music charts/gossip. This connotes that the readers care less about factual and informative articles and prefer quick snippets about their favourite music genre or artists. This is something I will need to consider when planning the content of my own publication and which advertisers in the music industry to offer advertising space to since it makes sense to charge higher advertising rates on pages I know most readers will go to.
- 39. Q9 The survey suggests that the majority of readers like to be offered a free incentive to entice them to make a purchase. This is something for careful consideration as expensive free gifts can often decrease potential profits thereby leaving me with unsold issues and unwanted expensive gifts.
- 40. Q10 The survey would suggest that the majority of potential customers prefer a hardcopy of the magazine even though potentially it is the cost expensive version to produce and buy. It could be worth promoting online subscription that are both quicker and cheaper to produce and to subscribe to.
- 41. This is evidence of the group and I asking members of the general public for their opinion on music magazines in order to complete my primary research for my own magazine.
- 42. Secondary Research • The publisher I am going with is Bauer media and the general reviews of the company that is being given to the public are mainly positive. It states that the company itself produces great magazines and that they relate to the readers as well as the artists they cover in their magazine. • However there are some reviews that are not so positive that come from the people who work there. One review states that even though the company is good for gaining experience, it is not a good place to work for the rest of your lives as the magazines that are being covered struggle in responding to digital age changes. advantages disadvantages The information is easy to access Might have information that is not necessary for research Easy to find research Out of date information Find different resources, which can help you like historic documents They could not finished their research Have a low cost to acquirements Not all the information is accurate unless you do extensive research
- 43. Customer review of magazine Readers are able to comment on magazine issues that are being printed and shown to the public which is a form of review.
- 45. Above the line • It is when it appeals to a mass generalised audience. • Ways of generalised advertising would be posters, T.V. adverts, newspaper advert, social media and online marketing and radio. • https://www.youtube.com/watch?v=78UVEVzPeX4
- 46. Below the line • Targeting a more specific and smaller target audience rather than a mass audience. • This could be advertisement aimed at people with long hair. • This is used to help make the target audience feel like that the advertisement is directly aimed at them and therefore would be more inclined to by the product then if it was aimed at a lot of people.
- 47. Guerrilla marketing • This is a type of marketing that is used to promote the companies product or service spend money to advertise themselves In an unconventional or creative way. http://www.creativeguerrillamarketing.com/guerrilla-marketing/50-awesome-guerrilla-marketing-ideas/ http://www.creativeguerrillamarketing.com/guerrilla-marketing/50-awesome-guerrilla-marketing-ideas/
- 48. Viral marketing • A company that advertises themselves electronically through YouTube or apps such as Instagram • https://www.youtube.com/watch?v=_PHnRIn74Ag
- 49. Magazine advertising https://mobilemarketingcafe.wordpress.com/ Music magazines would not normally advertise on billboards but on a shop shelf next to other magazines.
- 50. Relationship between magazine and audience • Q magazine has a across media convergence through social media. The social media route lets the audience and the magazine become much closer as they will be able to comment on what they liked and disliked about the magazine which would go on to the producer of the magazine. This is called prosumer so the audience can directly contact the magazine. This will also help Q magazine as it will help with advertisements that are directly linked to the customer and therefore make more money . YouTube subscribers 4,242 Instagram followers 115,000 Twitter followers 4,856 Facebook fans 103,483 Social media statistics from December 2016
- 51. Distribution It is the way in which something is shared out among a group or spread over an area. In this case it is the way q magazine is distributed among its readers through whatever resources are available. A way that q magazine can be distributed is through the internet. By placing their magazine on the internet they are able to gain more followers as well as readers due to the fact that during these modern times people use the internet for every day things whether its cooking or how to tie your shoe laces properly.
- 53. Q Magazine’s Impact and Effect on the Audience • The magazines demographics and psychographics effect the audience from what they get to what they wanted because they will be including information that people would like which would make up their readers instead of wanting to give information to the readers they wanted. My magazines impact and effect on the audience
- 54. Teen Tribes
- 55. Alternative• Punk • Sea punk • Hardcore gamer • Young alt • Hacker • Cosplayer • Geek • Hardcore • Ghetto goth • Superfan • Metaller • Tired of cookie cutter celebs and how everyone at school looks the same, Alternative Tribes are driven by the need set themselves apart from the mainstream. From candy-hued hair to sleeve tattoos and multiple piercings, they’re determined to be different – but do it together. • The Tribe who ‘want out’ of the Mainstream – an experimental Tribe trying anything and everything Alternative from Grunge to Hardcore…
- 56. Mainstream • Car enthusiast • Fangirl • Townie • Chav • Maker • Blinger • Sports junkie • Rah • Chaver • The mainstream forms the backbone of tribal society as it is where most young people start out and sometimes never leave. The point of it is to sticking to what you know such as chart music, prime tv, local nights out and a bit of booze.
- 57. Leading edge • Street artist • Activist • Scenester • Diyer • Creative • Leading Edge Tribes are proactive scene leaders that live for the new and now. From making music to curating club nights, publishing magazines to documenting the latest in cool online – these guys collaborate across Tribes, develop contacts, share ideas and set the agenda.
- 58. Urban • Trackie • Wasteman • Get paid crew • Styler • The Urban segment is intrinsically linked to inner city living – young people living in busy multicultural hubs, with rich and varied influences, where wealth and poverty sit side by side – and with access to the latest sounds, clubs and fashion.
- 59. Aspirant • Trendie • Vlogger • New casual • Hipster • Hype beast • Living for the moment, Aspirant Tribes know the look, music and lifestyle they want – and will spend big in order to get it! In tune to what’s happening in Leading Edge circles, it’s about keeping up with what’s cool but without all the hard work of creating it themselves. These Tribes will be found in Student Unions across the UK, from UE to Loughborough.
- 60. Relevant issues on Representation • Stereotyping is a widely held but fixed and oversimplified image or idea of a particular type of person or thing. • This magazine is stereotypically chosen it for people who want to be a rapper as they are black, covered in tattoos and have gold chains around them. • 2 • My magazine would appeal to 16-21 year olds who are influenced by the stereotypical view of electro dance music artist genre. They would see my artist on the front of my magazines dresses and reflects the image dictated by my music genre of choice. This will help me attract potential buyers to my magazine as they will connect with the primary image providing a pull my product.
- 61. Laura Mulvey • In film, the male gaze occurs when the audience is put into the perspective of a heterosexual man. A scene may focus on the curves of a woman's body, putting you the viewer in the eyes of a male. • The theory suggests that the male gaze denies women human identity, relegating them to the status of objects to be admired for physical appearance
- 62. Diana Saco • It is a feminist view on media to how female population also have a stereotypical gaze such as muscular men as this is what media produces believe attract women. This is the opposite term to what the male gaze is in which is used to attract men by getting attractive women to be featured on front covers on media such as magazines.
- 63. John Berger (1972) • When men look at women, women watch themselves being looked at because they enjoy the attention they are getting. Magazine such as q exploit this by getting attractive female artists on the front cover to get more people to buy the magazine.
- 64. Racism and Sexism • Racism is prejudice, discrimination, or antagonism directed against someone of a different race based on the belief that one's own race is superior. • Sexism is prejudice, stereotyping, or discrimination, typically against women, on the basis of sex. • • Q magazine in racism
- 65. Ethical & Legal Issues. Source: http://www.pcc.org.uk/ All press complaints are handled by a regulated body. As the slide suggests handling complaints was switched to IPSO who now handle all complaints relating to press organizations.
- 66. Role of Relevant Regulatory Bodies The Independent Press Standards Organisation (IPSO) is the independent regulator for the newspaper and magazine industry in the UK. We hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and help to maintain freedom of expression for the press. ◾They make sure that member newspapers and magazines follow the Editors' Code. ◾They investigate complaints about printed and online material that may breach the Editors’ Code. Source: https://www.ipso.co.uk/about-ipso/
- 67. Ethical & Legal Issues. https://www.ipso.co.uk/editors-code-of-practice/ • Accuracy: • The Press must take care not to publish inaccurate, misleading or distorted information or images, including headlines not supported by the text. • A significant inaccuracy, misleading statement or distortion must be corrected, promptly and with due prominence, and — where appropriate — an apology published. In cases involving IPSO, due prominence should be as required by the regulator. • A fair opportunity to reply to significant inaccuracies should be given, when reasonably called for. • The Press, while free to editorialise and campaign, must distinguish clearly between comment, conjecture and fact. • Privacy: • Everyone is entitled to respect for his or her private and family life, home, health and correspondence, including digital communications. • Editors will be expected to justify intrusions into any individual's private life without consent. Account will be taken of the complainant's own public disclosures of information. • It is unacceptable to photograph individuals, without their consent, in public or private places where there is a reasonable expectation of privacy. • Harassment • Journalists must not engage in intimidation, harassment or persistent pursuit. • They must not persist in questioning, telephoning, pursuing or photographing individuals once asked to desist; nor remain on property when asked to leave and must not follow them. If requested, they must identify themselves and whom they represent. • Editors must ensure these principles are observed by those working for them and take care not to use non-compliant material from other sources.
- 69. Q magazine complaint procedure
- 70. ASA ( Advertisement Stands Authority )
- 71. Copyright © • Copyright- is when there is a legal right which lasts for a certain amount of years so you can’t print, publish, perform, film, or record literary, artistic or musical material that already exists. • This means that if I take images from anyone without their permission I could get prosecuted for plagiarism. This can also be used for my own benefit as it is a system that protects me from having my own images used for another format without my permission allowing me to prosecute them and get money from it.
- 72. Royalties • Royalties are often expressed as a percentage of the revenues obtained using the owner's property, but they can be negotiated to meet the specific needs of an arrangement. The use of royalties is common in situations where an inventor or original owner chooses to sell his product to a third party in exchange for royalties from the future revenues it may generate.
- 73. Regulatory Issues IP/Watermark Intellectual property (IP) refers to creations of the mind, such as inventions, literary and artistic works, designs, and symbols, names and images used in commerce. IP is protected in law by, for example, patents, copyright and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. As well as IP on printed work, you can get a digital watermark which protects any copyrighted content from any magazine online and in any digital format. It is important to have this because it means people will have to pay you to use your information/ ideas. The best way to protect your IP is to acquire a patent. However, this can take several years to get and costs over $7000 in fees.
- 74. Data Protection Act (1998) https://www.gov.uk/dat a-protection/the-data- protection-act • The Data Protection Act controls how your personal information is used by organizations, businesses or the government. They must insure the information is :used lawfully fairly, used for limited and specifically stated purposes. • Since my magazine has used the information fairly and is limited for the specific purpose for the aimed magazine audience.
Editor's Notes
- #9: Add social media numbers
- #10: Add images
- #12: Do future plc
- #14: Do background, inside features and pull quote + banner and pug
- #16: Refer to reviews, sublines, nubers and lyout
- #24: Format, language, house style, colourscheme
- #26: Website references
- #27: Website references
- #29: Selfies of owners
- #42: Add description of trip to leatherhead
- #43: Remake table for secondary research