The document provides instructions and criteria for developing website ideas and plans in response to a brief for a creative arts festival. It includes a checklist of required elements such as a mind map, mood board, website reviews, button plans, footer plans, house style, logo ideas, and storyboard. An example mind map for an "Adventure Film Festival" website is provided, exploring potential names, ticket prices, locations, and interactive elements. Research on website designs, buttons, footers, and logos is also presented to inform the candidate's website plans.