Traffic engineering is the science of measuring and studying traffic flow in order to safely and efficiently manage vehicle and people movement. The objectives of traffic engineering are to achieve free flowing traffic and reduce accidents. Some key aspects of traffic engineering include conducting traffic studies to analyze characteristics, planning and designing road geometry, implementing traffic control devices, and educating road users. Traffic studies measure factors like volume, speed, origin-destination, and flow characteristics to determine appropriate road facilities and control measures. Understanding traffic patterns helps engineers design efficient transportation systems.