Unit 3 Content
- 1. 32 UAL Awarding Body Unit overview — Professional Diploma Mandatory Unit Level: 4 Total learning hours: 400 Guided learning hours: 200 Assessment: Internally assessed, internally verified and externally moderated Grade: Pass/Merit/Distinction Unit 3 The Creative Enterprise
- 2. www.arts.ac.uk/awarding 33 Professional Diploma in Creative Enterprise Level 4 Specification Learning outcomes On successful completion of this unit the student will be able to: 1. Use research to inform a business plan model. 2. Plan, organise and develop a business plan ensuring all budgetary, branding, legal, marketing and health and safety requirements are specified. 3. Present a business plan exemplifying and appraising creative. 4. Analyse the creative enterprise process, identifying areas of success and those for future improvement. Marking matrix Evidence submitted by the student must be assessed and marked against the criteria listed below: Research Analysis Problem solving Concept development Communication and presentation Communication and presentation Professional practices and standards Personal and professional development Professional practices and standards
- 3. 34 UAL Awarding Body Units and indicative content Unit introduction This unit requires the student to develop, formalise and present a sustainable creative enterprise business plan. Students will take control of their own professional development by independently initiating a feasibility study, which will support and inform an in-depth creative enterprise business plan. The business plan will outline all the budgetary, legal, branding, marketing and health and safety requirements while also contextualising the students’ own creative practice within the wider creative industries. On completion of the unit, students will have experienced business planning commensurate with both their own practice and that of other practising artists within their specialised field. It is anticipated that the student will be able to apply the knowledge and experience acquired from this unit to future projects in a professional and informed manner. Professional Diploma Manadatory Unit This unit is graded as Pass, Merit or Distinction and will determine the overall grade for the qualification. The overall grade for the Level 4 Professional Diploma in Creative Enterprise is determined by the student’s achievement in this unit. Evidence submitted by the student must be assessed and marked against the criteria for the unit. A student who submits evidence that fails to meet the Pass standard will be referred. The student has one further opportunity to redeem a referral by the submission of additional evidence within a timeframe agreed by the centre and confirmed by UAL Awarding Body. Indicative content The unit content will vary according to the specific demands of the student’s chosen creative enterprise project, which is derived from feasibility studies that have been developed in consultation with lecturers. A continuous critical monitoring of the project’s progress will remain central to students’ successfully satisfying the demands of this unit and consolidating their own artistic profile. Typical activities that students will be engaged in may include workshops, planning, presentations, production/business meetings and field studies. Units and indicative content Unit 3 — The Creative Enterprise
- 4. www.arts.ac.uk/awarding 35 Professional Diploma in Creative Enterprise Level 4 Specification Delivery This unit is largely self-directed and students will be supported throughout the process via regular tutorials, peer reviews and creative enterprise meetings with their tutor. Lecturers will provide advice and assistance concerning project strategies, time management and technical issues, but this is very much a self- directed project and serves as a precursor for students about to enter into the workforce. Assessment methods This unit is internally assessed, internally verified and externally moderated through a student’s assigned work against the unit outcomes. In planning the assessment opportunities, the centre should consider the guidance in UAL Awarding Body’s assessment policy document. Students will demonstrate that the learning outcomes have been met by submitting the following types of evidence: Creative enterprise business plan Pitch the creative enterprise business plan Evaluation Courtesy of UAL. Photographer: Alys Tomlinson Access to resources This is a self-defined project that requires students to create business plans to support their creative enterprise ideals. Resources will therefore need to be individualised to satisfy student requirements. Reading and resources list Reading lists and all other associated resources for this professional development project will be determined by the student and self-defined in their project proposals.