Unit 2 Content
- 1. 28 UAL Awarding Body Unit overview — Professional Diploma Mandatory Unit Level: 4 Total learning hours: 440 Guided learning hours: 260 Assessment: Internally assessed and verified Grade: Pass/Fail Unit 2 The Creative Practitioner
- 2. www.arts.ac.uk/awarding 29 Professional Diploma in Creative Enterprise Level 4 Specification Learning outcomes On successful completion of this unit the student will be able to: 1. Define and modify creative enterprise ideas through practical research and development. 2. Distinguish and contextualise creative ambitions within related contemporary practice. 3. Manage self and display professional interpersonal and communication skills when working with others in creative and business situations. 4. Critically evaluate the effectiveness of their creative enterprise model and how it fits with their personal professional development ambitions. Marking matrix Evidence submitted by the student must be assessed and marked against the criteria listed below: Research Problem solving Concept development Personal and professional development Professional practices and standards Research Analysis Concept development Communication and presentation Personal and professional development Professional practices and standards Analysis Problem solving Personal and professional development
- 3. 30 UAL Awarding Body Units and indicative content Unit introduction This unit will provide the student with the opportunity to define their artistic ambitions by providing the necessary time and space to research and develop their creative ideas. Students will position and contextualise their creative concept within a distinctive area of contemporary practice and will conduct case studies in order to identify and distinguish market competitors directly operating within their chosen field. Students will also cultivate their networking skills and start building a database of contacts as they start to engage with the industry. This unit serves as a precursor to the student’s final creative enterprise business plan and will provide them with an opportunity to enter a more formal dialogue of personal interrogation and diagnosis to identify ambitions within a specific field, and to develop the requisite professional skills necessary for progression into their chosen industry. This unit will ultimately culminate with the student defining their creative enterprise aspirations. Professional Diploma Manadatory Unit This unit is graded as Pass or Fail and must be passed before moving onto the summative unit (Unit 3). To determine a student’s level of achievement for this unit, centres should only assess a student’s evidence against the Fail and Pass columns of the marking matrix. Indicative content This unit carries students deeper into their respective fields by allowing them to research, develop and refine their creative ideas. The content will be variable and largely self- defined by the students’ artistic ideals as they practically test and develop their enterprise concepts and start moving their creative enterprise model forward. The unit encourages students to be creative thinkers and to show innovation. It is expected that students will engage directly with industry and seek mentoring/placement opportunities as they develop their brand. The content for this unit is not restricted to, but will typically cover the following: Defining the creative product Research and development Communication and building relationships Industry engagement and networking Creative practice and investigation Case studies Units and indicative content Unit 2 — The Creative Practitioner
- 4. www.arts.ac.uk/awarding 31 Professional Diploma in Creative Enterprise Level 4 Specification Delivery This unit is largely self-directed providing students with the necessary time and space to experiment with their creative ideas while being supported via regular tutorials with their tutor/mentor. Lecturers will provide on-going formative advice and support, but this is very much a self-directed unit of work and serves as a precursor for students intending to launch their creative enterprise into the marketplace. Assessment methods Research and Development Portfolio This unit is internally assessed and verified through a student’s assigned work against the unit outcomes. In planning the assessment opportunities, the centre should consider the guidance in UAL Awarding Body’s assessment policy document. Students are able to demonstrate that the learning outcomes have been met in a variety of ways. However, it is likely that research and a development portfolio of evidence will be the main form of evidence generated. Wimbledon College of Art, BA (Hons) Theatre and Screen. Photograph by Kristy Noble Access to resources Access to resources should include: specialist technical equipment, workshop spaces, IT Open Access, study support, and the library. Reading and resources list The centre will determine reading lists and all other associated resources for this unit.