This presentation delves into the foundational principles that define rigorous and effective research. It explores the intrinsic nature of research as a systematic, evidence-driven quest for knowledge, alongside its core characteristics—including objectivity, replicability, empirical grounding, and ethical integrity. Structured to cater to students, academics, and professionals, the slides dissect methodologies (qualitative, quantitative, mixed), emphasize critical thinking in problem formulation, and highlight the role of innovation in addressing real-world challenges. Visual aids like flowcharts and case studies (e.g., clinical trials, social science surveys) are integrated to bridge theory with practice, fostering a deeper understanding of how research shapes progress across disciplines.
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