Upc class 2 identity and reputation management
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This document discusses how business models and principles have changed with new technologies and the global environment. It provides examples of old business models like magazines relying on print versus new models of online collaboration. Healthcare examples involve electronic health records and data sharing. It suggests new models are influencing how corporate image and reputation need to be managed, engaging through social media and mobile technologies. Business model innovation is now faster paced and driven by platforms like Facebook and smartphones. Examples from Peru are requested along with discussing implications for managing corporate reputation.
Upc class 2 identity and reputation management
- 1. IDENTITY AND REPUTATION MANAGEMENT The new global scenario
- 2. Changes in business models A business model describes the rationale of how an organization creates, delivers and captures value (economic, social or other forms of value). The process of business model construction is part of business strategy. Discuss in group and think of examples of old business models and new business models.
- 3. New models Old business principles do not work in the new economy. Discuss: What were the old business principles and is it true they don’t work today?
- 4. Transformations in business Technology, basically information and communication technology, has transformed the way business is carried out. Successful businesses require: New business environment Technological updates Building capacities, attracting the best people, developing leaders Effective knowledge management Going global
- 5. 10 New Business Models in 2010 — A Primer on Innovation http://scholarlykitchen.sspnet.org/2011/01/10/10-new- business-models-in-2010-a-great-primer-on-innovation/
- 6. Examples of Business Model Innovations Magazines look for online collaborators. Healthcare organizations implement electronic health records to share patient data to health providers. Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers.
- 7. Business model innovation — often enabled by new technology platforms — isn't new. It was the driver of dramatic growth for such companies as Dell, FedEx, and Wal-Mart. In the late 1990s the dot-com boom made every organization look at the potential for online presence and examine its business model.
- 8. But everything is going faster with the social networks, such as Facebook, mobile (smart phones) and iPads.
- 9. New business models in Peru Search the Internet to find new business models in Peru. Present to class.
- 10. Discuss How are the new business models influencing the way corporate image and reputation are/should be managed today?
- 11. Sources: 'The Business Model: Theoretical Roots, Recent Developments, and Future Research', C. Zott, R. Amit, & L.Massa., WP-862, IESE, June, 2010 - revised September 2010. 10 New Business Models in 2010 — A Primer on Innovationhttp://scholarlykitchen.sspnet.org/2011/01/10/10-new-business- models-in-2010-a-great-primer-on-innovation/ Business Model Innovation Through Process Change, by Brad Power, http://blogs.hbr.org/cs/2012/08/business_model_innovation_thro.html © Inés Scudellari 2012