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“ Cadena de Favores” Mashup, tags y todo esas cosas de la WEB 2.0 Gustavo Guaragna  – CEO Snoop Consulting Martín Salvadori  – Chief Architect Snoop Consulting
/ /  Gustavo Guaragna  CEO Snoop Consulting Martín Salvadori Chief Architect Snoop Consulting
 
La Nube de Tags de la Web 2.0
Todo esto, ¿Es un gran  verso?
Historia
Web 2.0 Meme Map Tim O'Reilly October 01, 2005
Participación NO equitativa 1% Creadores 10% Sintetizadores 100% Consumidores
Web 2.0 es la Web Social 1000 millones de personas conectadas a Internet 100 millones de sitios web 1/3 de los adultos de US han aportado contenido a la Internet pública. – 18% de los adultos son mayores de 65 diagram source: http://web2.wsj2.com/ source: Pew Internet and American Life Project via futureexpolporation.net
Web 2.0: evolución hacia una plataforma de Lectura/Escritura Web 1.0 (1993-2003) Web 2.0 (2004- beyond) Read Mode Write  & Contribute Page Primary Unit of content Post / record Static State Dynamic Web browser Viewed through… Browsers, RSS  Readers, anything Client Server Architecture Web Services Web Coders Content Created by… Everyone Geeks Domain of… Mass amatuerization
Jerarquía de valor en la Web 2.0
Arquitectura de la Participación
¿Cómo se construye?
Modelos de desarrollo Simplicidad: REST vs. SOAP Difusión vs. coordinación Diseñar para el “hacking” y el “remix” Ensamblar de manera innovadora El perpetuo “ β eta” Plataforma LAMP  (Linux,Apache,Perl/PHP/Python,MySQL)
API + API = Mashup
Modelo de Ejecución
Tecnología Web Services: REST & SOAP Feeds: ATOM & RSS Folksonomy: Tagging & Jerarquías Microformatos OpenId AJAX & JSON Shindig
The Long Tail  Animators
Web 2.0 in the Enterprise
Uso de la Web 2.0 en Snoop consulting
Web 3.0 – Propuesta de definición ampliada 100% interoperabilidad   Conectividad ubicua Modelo de negocios de SaaS, WOA Procesamiento distribuido (grid computing, cloud computing) Tecnologías abiertas Open identity Web 3D Web semántica Bases de datos distribuidas ( "World Wide Database“) Aplicaciones inteligentes Real World Web
Anatomía de la empresa 2.0
Web 2.0 Según O’Reilly “ Web 2.0 is the  network as platform , spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a  continually-updated service  that  gets better the more people use it , consuming and  remixing data  from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others,  creating network effects  through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.”  - Tim O'Reilly October 01, 2005
Web 2.0 in the Enterprise
Enterprise use of Web 2.0  Hypertext and unstructured  search  tools  Wikis  for authoring and linking  Weblogs  for authoring and  storytelling .  Social  bookmarking  for  tagging  and building  folksonomy .  RSS   Web  Feed  Server  and Newsreaders for signaling  Collaborative  planning software  for peer-based project planning and management  Social  Networking  to connect people in or associated with an organization  Real-time  Communications  such as chat, audio and video conferencing and virtual environments
New Approach to User Interaction  Context-Aware, Task-Oriented Environments Notifications Email Documents Discussions Personal / Group Spaces Presence Search Wikis
 
“ Demos Comienzan AQUI” Mashup, tags y todo esas cosas de la WEB 2.0 Gustavo Guaragna  – CEO Snoop Consulting Martín Salvadori  – Chief Architect Snoop Consulting
Flickr is a social network for sharing photos.  Flickr shows me photos from my network My contacts “tags” are available to me Flickr combines a social network with user generated content. Users can work together to collaborate on photo projects and use each others’ tags to find new photos. Flickr also has an API for web services to integrate photo collections with blogs and other apps.
Del.icio.us is an Example of a Site that Uses a “Folksonomy” to Organize Bookmarks Tags: Descriptive words applied by users to links. Tags are searchable My Tags: Words I’ve used to describe links in a way that makes sense to me  A “folksonomy” is a spontaneous, collaborative work to categorize links by a community of users. Users take control of organize the content together.
Blogging is the Most Recognized Example of Web 2.0
Social Networks Connect Users into Communities of Trust (or interests)
 
 
 
 
 
 
 
It’s Hard to Define, But I Know it When I See it… Web Services / API’s “ Folksonomies” / Content tagging “ AJAX” RSS Emerging  Tech Apps You Know… Flickr Google Maps Blogging & Content Syndication Craigslist Linkedin, Tribes, Ryze, Friendster Some  Apps You  Don’t  know Del.icio.us Upcoming.org 43Things.com Major Retailers Amazon API’s Google Adsense API Yahoo API Ebay API "[This is]  not my mom's Internet …It's changing, and it's changing because we're looking at the share-shifting—the time people are looking at TV, reading a magazine, listening to the radio—they're not replacing each other; they're coming together."  -  AOL Exec / May 2005

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Update08 Web2

  • 1. “ Cadena de Favores” Mashup, tags y todo esas cosas de la WEB 2.0 Gustavo Guaragna – CEO Snoop Consulting Martín Salvadori – Chief Architect Snoop Consulting
  • 2. / / Gustavo Guaragna CEO Snoop Consulting Martín Salvadori Chief Architect Snoop Consulting
  • 3.  
  • 4. La Nube de Tags de la Web 2.0
  • 5. Todo esto, ¿Es un gran verso?
  • 7. Web 2.0 Meme Map Tim O'Reilly October 01, 2005
  • 8. Participación NO equitativa 1% Creadores 10% Sintetizadores 100% Consumidores
  • 9. Web 2.0 es la Web Social 1000 millones de personas conectadas a Internet 100 millones de sitios web 1/3 de los adultos de US han aportado contenido a la Internet pública. – 18% de los adultos son mayores de 65 diagram source: http://web2.wsj2.com/ source: Pew Internet and American Life Project via futureexpolporation.net
  • 10. Web 2.0: evolución hacia una plataforma de Lectura/Escritura Web 1.0 (1993-2003) Web 2.0 (2004- beyond) Read Mode Write & Contribute Page Primary Unit of content Post / record Static State Dynamic Web browser Viewed through… Browsers, RSS Readers, anything Client Server Architecture Web Services Web Coders Content Created by… Everyone Geeks Domain of… Mass amatuerization
  • 11. Jerarquía de valor en la Web 2.0
  • 12. Arquitectura de la Participación
  • 14. Modelos de desarrollo Simplicidad: REST vs. SOAP Difusión vs. coordinación Diseñar para el “hacking” y el “remix” Ensamblar de manera innovadora El perpetuo “ β eta” Plataforma LAMP (Linux,Apache,Perl/PHP/Python,MySQL)
  • 15. API + API = Mashup
  • 17. Tecnología Web Services: REST & SOAP Feeds: ATOM & RSS Folksonomy: Tagging & Jerarquías Microformatos OpenId AJAX & JSON Shindig
  • 18. The Long Tail Animators
  • 19. Web 2.0 in the Enterprise
  • 20. Uso de la Web 2.0 en Snoop consulting
  • 21. Web 3.0 – Propuesta de definición ampliada 100% interoperabilidad Conectividad ubicua Modelo de negocios de SaaS, WOA Procesamiento distribuido (grid computing, cloud computing) Tecnologías abiertas Open identity Web 3D Web semántica Bases de datos distribuidas ( "World Wide Database“) Aplicaciones inteligentes Real World Web
  • 22. Anatomía de la empresa 2.0
  • 23. Web 2.0 Según O’Reilly “ Web 2.0 is the network as platform , spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it , consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.” - Tim O'Reilly October 01, 2005
  • 24. Web 2.0 in the Enterprise
  • 25. Enterprise use of Web 2.0 Hypertext and unstructured search tools Wikis for authoring and linking Weblogs for authoring and storytelling . Social bookmarking for tagging and building folksonomy . RSS Web Feed Server and Newsreaders for signaling Collaborative planning software for peer-based project planning and management Social Networking to connect people in or associated with an organization Real-time Communications such as chat, audio and video conferencing and virtual environments
  • 26. New Approach to User Interaction Context-Aware, Task-Oriented Environments Notifications Email Documents Discussions Personal / Group Spaces Presence Search Wikis
  • 27.  
  • 28. “ Demos Comienzan AQUI” Mashup, tags y todo esas cosas de la WEB 2.0 Gustavo Guaragna – CEO Snoop Consulting Martín Salvadori – Chief Architect Snoop Consulting
  • 29. Flickr is a social network for sharing photos. Flickr shows me photos from my network My contacts “tags” are available to me Flickr combines a social network with user generated content. Users can work together to collaborate on photo projects and use each others’ tags to find new photos. Flickr also has an API for web services to integrate photo collections with blogs and other apps.
  • 30. Del.icio.us is an Example of a Site that Uses a “Folksonomy” to Organize Bookmarks Tags: Descriptive words applied by users to links. Tags are searchable My Tags: Words I’ve used to describe links in a way that makes sense to me A “folksonomy” is a spontaneous, collaborative work to categorize links by a community of users. Users take control of organize the content together.
  • 31. Blogging is the Most Recognized Example of Web 2.0
  • 32. Social Networks Connect Users into Communities of Trust (or interests)
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40. It’s Hard to Define, But I Know it When I See it… Web Services / API’s “ Folksonomies” / Content tagging “ AJAX” RSS Emerging Tech Apps You Know… Flickr Google Maps Blogging & Content Syndication Craigslist Linkedin, Tribes, Ryze, Friendster Some Apps You Don’t know Del.icio.us Upcoming.org 43Things.com Major Retailers Amazon API’s Google Adsense API Yahoo API Ebay API "[This is] not my mom's Internet …It's changing, and it's changing because we're looking at the share-shifting—the time people are looking at TV, reading a magazine, listening to the radio—they're not replacing each other; they're coming together." - AOL Exec / May 2005