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Usability in the Gallery: 
Missing Methods in the Museum Evaluator's Toolkit 
@Centralis_UX November 22, 2014
Hi from Centralis! 
2 @Centralis_UX
Museums 
3 @Centralis_UX
Evaluating the Visitor Experience 
Before the Visit After the Visit 
Explorer 
Experience 
Seeker 
Facilitator 
Professional/ 
Hobbyist 
Recharger 
Pilgrim
Evaluating the Visitor Experience 
What about during the visit…? 
@Centralis_UX
In-Gallery Research Questions 
Do they 
want it? 
Can they find it? Can they use it?
In-Gallery Research Questions 
Questions about Discoverability: 
• Do visitors know about it? 
• Can they determine what it does? 
• Can they uncover all its features? 
• Can they find all the information for a 
Can they find it? 
given object or experience?
In-Gallery Research Questions 
Questions about Usability: 
• Can visitors interact with it? 
• Do they understand how to tap, 
swipe, pinch, zoom, etc.? 
• Does it behave the way they expect? 
• If visitors make a mistake, can they 
recover from it? 
Can they find it? Can they use it?
In-Gallery Research Questions 
Questions about Usability: 
• Can visitors interact with it? 
• Do they understand how to tap, 
swipe, pinch, zoom, etc.? 
• Does it behave the way they expect? 
• If visitors make a mistake, can they 
recover from it? 
Can they find it? Can they use it?
In-Gallery Research Questions 
Questions about Desirability: 
• Is it something visitors want to use? 
• Does it enhance their overall experience? 
Do they 
want it? 
Can they find it? Can they use it?
Risks of a Poor Experience 
Desirability 
Apathy 
Discoverability Usability
Usability testing is seeing your experience 
through your visitors’ eyes. 
@Centralis_UX
3 Simple Rules for Usability Testing 
#1: Test with real users. 
(Hint: that’s not you, or your colleagues) 
@Centralis_UX
3 Simple Rules for Usability Testing 
#1: Test with real users. 
#2: Give people tasks. 
@Centralis_UX
3 Simple Rules for Usability Testing 
#1: Test with real users. 
#2: Give people tasks. 
#3: Ask questions (carefully) 
@Centralis_UX
Got the tools…but what to fix first?
Desirability 
Apathy 
The Starting Point 
Discoverability Usability
Techniques of Observation 
What’s the Impact?
Techniques of Observation 
What’s the Cause? 
Q: What’s the Cause? 
Let users help you. Help them think aloud.
Techniques of Observation 
Q: What’s the Impact? 
Let users fail. Prepare them first.
Case Study: Mobile Tours 
@@CCeenntrtaralilsi_s_UUXX
Field Museum Mobile Tours 
@Centralis_UX
Recording Equipment 
@Centralis_UX
“Usability” Issues in Action 
@Centralis_UX
“Discoverability” Issues in Action 
@Centralis_UX
“Discoverability” Issues in Action 
@Centralis_UX 
Design Mindset: 
Tour (specific) 
Instructions (general) 
Items on tour (specfiic) 
User Mindset: 
Tour (specific) 
Instructions (specific) 
Items on tour (specfiic)
Next Steps 
Evidence Priority Revision
Don’t Forget to Diagnose the Good 
@Centralis_UX
The Goal 
@Centralis_UX
Questions? 
@Centralis_UX

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Usability in the Gallery: Missing Methods in the Museum Evaluator's Toolkit