![The surprise is that we now have evidence
that aesthetically pleasing objects enable you
to work better. […] Products and systems that
make you feel good are easier to deal with and
produce more harmonious results. […]
Attractive things make people feel good,
which in turns makes them think more
creatively.
Don Norman,
author of “Emotional Design: Why We Love (or Hate) Everyday Things”](https://image.slidesharecdn.com/9e00bfb1-f4bc-4ec1-8f0f-4205ed14536e-150505105644-conversion-gate01/85/Usability-presentation-web-9-320.jpg)
![Simple, by making it easier for people
to find solutions to the problems they
encounter. With most products, if the
first thing you try fails […], the most
natural response is to try again, only
with more effort.
Don Norman,
author of “Emotional Design: Why We Love (or Hate) Everyday Things”](https://image.slidesharecdn.com/9e00bfb1-f4bc-4ec1-8f0f-4205ed14536e-150505105644-conversion-gate01/85/Usability-presentation-web-12-320.jpg)
![“Why aesthetics? Because it’s the
language of feeling, and, in a society
that’s information-rich and time-poor,
people value feeling more than
information.
[…] It’s design, not strategy, that ignites
passion in people.”
Marty Neumeier,
author of “The Brand Gap”](https://image.slidesharecdn.com/9e00bfb1-f4bc-4ec1-8f0f-4205ed14536e-150505105644-conversion-gate01/85/Usability-presentation-web-26-320.jpg)
Usability presentation - web
- 2. Jacob Nielsen, author of “Prioritizing Web Usability”
- 3. Jacob Nielsen, author “Prioritizing Web Usability”
- 7. Design is NOT about decoration. It’s about communication and problem solving. Garrett Dimon “Improving Interface Design”
- 8. Design is not just what it looks like and feels like. Design is how it works. Steve Jobs
- 9. The surprise is that we now have evidence that aesthetically pleasing objects enable you to work better. […] Products and systems that make you feel good are easier to deal with and produce more harmonious results. […] Attractive things make people feel good, which in turns makes them think more creatively. Don Norman, author of “Emotional Design: Why We Love (or Hate) Everyday Things”
- 12. Simple, by making it easier for people to find solutions to the problems they encounter. With most products, if the first thing you try fails […], the most natural response is to try again, only with more effort. Don Norman, author of “Emotional Design: Why We Love (or Hate) Everyday Things”
- 18. • contrast • repetition • alignment • proximity
- 20. Robin Williams, author of “The Non-Designer’s Design Book”
- 23. Robin Williams, author of “The Non-Designer’s Design Book”
- 26. “Why aesthetics? Because it’s the language of feeling, and, in a society that’s information-rich and time-poor, people value feeling more than information. […] It’s design, not strategy, that ignites passion in people.” Marty Neumeier, author of “The Brand Gap”
- 28. The hardest part of design, especially in consumer electronics, is keeping features out. Simplicity is in itself a product differentiator, and pursuing it can lead to innovation. Don Norman, author of “Emotional Design: Why We Love (or Hate) Everyday Things”
- 29. Well-designed machines, whether they have few or many functions, should be minimally complicated. That is, they should have no more functions than is reasonable given their form; every function should be no more complicated than it needs to be; and the way each function works should be intuitively easy to understand. Jason Pontin, “On Beautiful Machines”
- 35. Barry Schwartz , author of “The Paradox of Choice”
- 38. Jacob Nielsen Prioritizing Web Usability
- 46. Copywriting is the process of writing the words that promote a person, business, opinion, or idea. Wikipedia
- 47. Writing successful content doesn’t start with typing words. It starts with finding out about your audiences and their needs. Janice Redish, author of “Letting Go of the Words”
- 50. Amateurish error messages speak only to professionals. Professional error messages speak to amateurs. “Defensive Design for the web”
- 55. It's our responsibility to professionally enhance parallel meta-services and authoritatively create cost effective products to meet our customer's needs. Your company?
- 56. “I returned, and saw under the sun, that the race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favor to men of skill; but time and chance happeneth.” (Ecclesiastes 9:11) “Objective consideration of contemporary phenomena compels the conclusion that success or failure in competitive activities exhibits no tendency to be commensurate with innate capacity, but that a considerable element of the unpredictable must invariably be taken into account.” (Same, in modern English) George Orwell, “Politics and the English Language”
- 58. Too many companies separate design, development, copywriting, support, and marketing into different silos. Getting Real http://gettingreal.37signals.com/ch07_Unity.php
- 64. Steve Krug, author of “Don’t make me think”
- 65. Steve Krug, author of “Don’t make me think”
- 67. Testing one user is 100% better than testing none. Testing always works. Even the worst test with the wrong user will show you things you can do that will improve your site. Steve Krug, author of “Don’t Make Me Think”