The 8 Principles of Design – How to Leverage the Power of Design and Turn Consumers Into Customers
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The document outlines the 8 essential principles of design presented by Josh Levine, emphasizing how effective design transforms consumers into customers. It covers key concepts such as typography, color, contrast, composition, whitespace, consistency, imagery, and movement, detailing their roles in enhancing user experience and engagement. Ultimately, it advocates for taking control of design to communicate effectively and meet human needs.
The 8 Principles of Design – How to Leverage the Power of Design and Turn Consumers Into Customers
- 1. The 8 Principles of Design How to Leverage the Power of Design and Turn Consumers Into Customers Josh Levine Co-founder, CXO – Alexander Interactive (Ai) IRCE Web Design & Mobile Conference, Orlando – Feb 2014
- 2. Hi, I’m Josh Co-founder, CXO Digital Design, Strategy & Development Agency Founded 2002, Independent Transactional Expertise Manhattan based IMA Top 10 Agency of Year www.alexanderinteractive.com (My Bob Ross phase)
- 3. So, What is Design?
- 5. But what is it really?
- 6. Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. Charles Eames
- 7. Great design establishes: Clear communication Emotional connection Ease of use
- 8. To design is to “ communicate clearly by whatever means To design control you can is to communicate clearly by whatever means or master. you can control or master. Milton Glaser Milton Glaser
- 9. How they see Great design enables you to control: How they listen How they feel How they think How they act
- 11. Leverage the power of design to meet human needs and turn consumers into customers ho
- 12. Design is always having an effect on your customers— whether you are in control of it or not
- 13. lingscars.com
- 14. It is not a question of whether you’re getting on the design bus or not… you are already on it
- 15. Take control and make design work for you
- 16. With great power comes great responsibility Uncle Ben
- 17. And now… The 8 essential principles you need to learn and follow
- 18. 01 Typography
- 19. Leverage the power to Convey meaning Increase legibility Establish tone Embody personality
- 20. Choose a typeface that is aligned with the way you want to be understood and perceived
- 24. Typography shifts the focus from what we write to how we write it— and how others read it
- 25. Create visual hierarchy and increase readability by using simple variations within one type family
- 29. 02 Color
- 30. Leverage the power to Elicit emotion Indicate meaning Attract attention Invite exploration
- 31. Choose a color scheme that fits the desired mood, and your brand
- 34. as background/wash. invites scroll. delights
- 39. While color is important, it’s how it interacts with surrounding elements that has a bigger impact
- 40. Which wins? Add to Cart Add to Cart
- 42. 03 Contrast
- 43. Leverage the power to Set priorities Control energy Maintain engagement Strengthen accessibility
- 44. Draw attention and interest to specific areas
- 49. 04 Composition
- 50. Leverage the power to ! Control rhythm Provide structure Create order & flow Reduce cognitive load !
- 51. Position elements within page to make it easy for customers to organize and categorize them
- 52. Law of Proximity Law of Similarity C s w
- 54. free willy!
- 55. Improve hierarchy and readability by providing ability to direct (and pause) people’s attention within the flow of a page
- 59. Create a connection between all elements by implementing and adhering to a grid
- 63. 05 Whitespace
- 64. Leverage the power to ! Control the eye Imply Importance Apply stability Control chaos !
- 65. Use negative space to showcase and elevate your product or content
- 66. made.com
- 67. olukai.com
- 68. Manipulate empty space to give your interface more clarity and organization
- 73. apple storeolukai.com - ipad app
- 76. 06 Consistency
- 77. Leverage the power to ! Enhance learnability Breed familiarity Reinforce brand Instill calmness
- 78. Create a consistent system to establish familiarity and remove the need to relearn things
- 81. Create a holistic design language in order to retain consistency and design integrity
- 84. 07 Imagery
- 85. Leverage the power to ! Set the story Humanize the experience Makes product tangible Captivate an audience
- 86. Harness the power of a well cropped photograph
- 87. nixon.com
- 89. sugoi.com
- 91. 08 Movement
- 92. Leverage the power to ! Encourage action Enhance mood Convey fluidity Provide feedback !
- 93. Include subtle motion to enhance the story and introduce an element of surprise
- 94. jcrew.com
- 97. Key takeaways
- 98. n Typography Color Take control and make design work for you Contrast Composition Whitespace Consistency Imagery Movement