Entertainment, IoT, mobile data offloading, AR/VR, and cloud computing will drive unprecedented demand for bandwidth that exceeds the capabilities of copper networks. Fibre broadband is needed to support the growth of 4K and 8K streaming, billions of IoT devices, offloading of mobile data traffic to WiFi networks, bandwidth-intensive AR/VR applications, and increasing traffic to and from cloud data centers. Fibre is the only technology that can provide the capacity and reliability required to power these new applications and services fueled by ongoing innovation.