User centered practices with apps you already use
- 1. User-centered Practices With Apps You Already Use
- 2. I’m Nate I build digital communities and help companies engage with their users.
- 3. We’ve all heard that good design is born through a conversation with users.
- 6. Openly developing a project, either with user contributions or feedback (or both).
- 8. Remarkably few companies do and fewer do it well.
- 9. It’s hard to engage users on a budget.
- 10. Even more difficult in new product development.
- 12. Great when you want... to test an idea feedback on a prototype to start work on new features/accessories to field test a finished product to crowdsource anything exposure
- 13. Not so great for Brand new product development. (but not always)
- 14. Forums
- 15. Classic option
- 16. Pro Con Easy to deploy Managing another platform Familiar Outdated Robust Heavy Pros and cons
- 17. Alternatively
- 20. Facebook
- 21. Facebook ads Cost effective reach Easy to manage Future dividends
- 22. Facebook pages Community Easy two-way contact Dedicated page
- 23. Twitter
- 25. Slack
- 27. Google drive
- 31. Google Hangout
- 33. Sample workflow Find users > Get to know users > Test project Facebook/Twitter > Slack > Google Drive/Hangout
- 34. Case study Keen Home beta program
- 35. Keen Home beta program 1. Facebook page for recruiting fans
- 36. Keen Home beta program 1. Facebook page for recruiting fans 2. Tweetdeck for recruiting people experiencing the problem
- 37. Keen Home beta program 1. Facebook page for recruiting fans 2. Tweetdeck for recruiting people experiencing the problem 3. Slack for community, announcements, tasks, feedback
- 38. Keen Home beta program 1. Facebook page for recruiting fans 2. Tweetdeck for recruiting people experiencing the problem 3. Slack for community, announcements, tasks, feedback 4. Google Docs for program plans
- 39. Keen Home beta program 1. Facebook page for recruiting fans 2. Tweetdeck for recruiting people experiencing the problem 3. Slack for community, announcements, tasks, feedback 4. Google Docs for program plans 5. Google Hangout to interview users/demo the
- 40. Result Discovered critical hardware, firmware, and software issues well before launch. Built strong relationships with over 100 users before shipping. Have a growing pool of beta testers for future products. Developed a marketing and product development strategy based on user feedback and engagement.
- 41. In conclusion Practices 1) Find users (through social networks)
- 42. In conclusion Practices 1) Find users (through social networks) 2) Bring users together (on Slack)
- 43. In conclusion Practices 1) Find users (through social networks) 2) Bring users together (on Slack) 3) Plan openly (in Google Drive)
- 44. In conclusion Practices 1) Find users (through social networks) 2) Bring users together (on Slack) 3) Plan openly (in Google Drive) 4) Get some face time (with the help Google Hangout)
- 45. Go forth and build with your users
Editor's Notes
- #2: Introduction - go around the room and ask everyone to: Introduce themselves Say what they build Say why they signed up for this class.
- #3: About me: How I got started What lead me to create this class What I hope people will get out of it.
- #4: We are beat over the head with calls to embrace users in our process. Central to Agile product development The surge in popularity around UI/UX design fuels interest in users Community management is growing in popularity, entailing deeper collaboration with users.