Using a Fractal Enterprise Model for Business Model Innovation
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The document presents the Fractal Enterprise Model (FEM) as a framework for business model innovation, focusing on the processes and assets necessary for organizational operations. It outlines a two-step approach for business model transformation, involving hypothesis generation and assessment. The FEM aims to identify capabilities, understand resource usage, and uncover 'invisible' processes within an enterprise.
![Using a Fractal Enterprise Model (FEM)
for Business Model Innovation
- a research-in-progress paper
Ilia Bider and Erik Perjons
Department of Computer and Systems Sciences
Stockholm University
[ilia|perjons]@dsv.su.se
BPMDS’17 Working Conference
Business process modeling,
development and support](https://image.slidesharecdn.com/bpmdspresentation20170612final-171009132231/85/Using-a-Fractal-Enterprise-Model-for-Business-Model-Innovation-1-320.jpg)
Using a Fractal Enterprise Model for Business Model Innovation
- 1. Using a Fractal Enterprise Model (FEM) for Business Model Innovation - a research-in-progress paper Ilia Bider and Erik Perjons Department of Computer and Systems Sciences Stockholm University [ilia|perjons]@dsv.su.se BPMDS’17 Working Conference Business process modeling, development and support
- 2. The Fractal Enterprise Model (FEM) • The fractal enterprise model (FEM) starts with a process and presents assets (resources) needed for running this process ….
- 3. The Fractal Enterprise Model (FEM) • … and for each asset, FEM presents processes for how to aquire, maintain or retire the asset
- 4. The Fractal Enterprise Model (FEM) • … and for each asset, FEM presents processes for how to aquire, maintain or retire the asset
- 5. The Fractal Enterprise Model (FEM) • … and for each asset, FEM presents processes for how to aquire, maintain or retire the assets
- 6. Building a FEM - using patterns • Process-to-asset patterns/archetypes
- 7. Building a FEM - using patterns • Asset-to-process pattern/archetype
- 8. Building a FEM - using patterns • Applying the patterns will create a FEM – and the final result will be an hierarchy of processes and assets
- 9. The Fractal Enterprise Model (FEM) FEM can be used for: • finding “invisible” processes that exists or should exist in the enterprise • understanding how certain assets and processes are used in different parts of the enterprise • identifying capabilities of an enterprise • planning business model transformation • …
- 10. The Fractal Enterprise Model (FEM) FEM can be used for: • finding “invisible” processes that exists or should exist in the enterprise • understanding how certain resources and processes are used in different parts of the enterprise • identifying capabilities of an enterprise • planning business model transformation • …
- 11. An approach for business model transformation The approach consist of two steps: 1) Generating hypotheses 2) Assessing promising hypotheses
- 12. Demonstration - book-sales-on-the-web business transformation (inspired by Amazon case)
- 13. An approach for business model transformation The approach consist of two steps: 1) Generating hypotheses 2) Assessing promising hypotheses
- 14. An approach for business model transformation
- 15. An approach for business model transformation
- 16. An approach for business model transformation
- 17. An approach for business model transformation
- 18. An approach for business model transformation The approach consist of two steps: 1) Generating hypotheses 2) Assessing promising hypotheses
- 19. Decision makers are often book readers An approach for business model transformation
- 20. One platform vs many platforms for customers An approach for business model transformation
- 21. More staff might be required An approach for business model transformation
- 22. Decision makers are often book readers One platform vs many platforms for custumers More staff might be required An approach for business model transformation
- 23. The challenge addressed – how to extend or change an existing business model
- 24. Next step • Develop transformation pattern based on FEM • Using an infrastructural assets for building a service for external customer • From designer to manufacturer • From manufacturer to designer • From educator to consultat • …. • Develop qualitative and quantitative measures • Supporting the analysis when comparing nodes
- 25. Earlier publications of FEM • Bider, I., Perjons, E., Elias, M., & Johannesson, P. (2016). A fractal enterprise model and its application for business development. Software & Systems Modeling, 1-27. • Josefsson, M., Widman, K. &Bider, I. (2015). Using the Process-Assets Framework for Creating a Holistic View over Process Documentation. In : Enterprise, Business- Process and Information Systems Modeling, LNBIP, Vol. 214. Springer, Stockholm (2015) 169-183, • Henkel, M., Bider, I. & Perjons, E. (2014, June). Capability-based business model transformation. In International Conference on Advanced Information Systems Engineering (pp. 88-99). Springer International Publishing. • Elias, M., Bider, I. & Johannesson, P. (2014). Using Fractal Process-Asset Model to Design the Process Architecture of an Enterprise: Experience Report. In BPMDS 2014 and EMMSAD 2014. LNBIP 175, Thesalonniki, Greece. Springer, pp.287-301. • Bider, I., Perjons, E. & Elias, M. (2012). Untangling the Dynamic Structure of an Enterprise by Applying a Fractal Approach to Business Processes. In Proceedings of PoEM 2012. LNBIP 134, Oslo, Norway. Springer, pp.61-76.