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Using and Creating
Facebook Groups to
Connect with Users
Rachel Eichen
Overview
Pages vs. Groups
Libraries and Groups
Creating a Group
Managing a Group
Pages
vs. Groups
• Like a personal page
• Some interaction
• Searchable via
Google
• No FB account
needed to view
• Engagement harder
• In feeds less
Cons
What are Facebook
Groups?
• Discussion based
• Open or closed
• Community run
Closed Facebook Groups
Joining a Group
Every
Group
Has Rules
Some Group
Posts Must be
Approved
How Libraries and
Librarians use
Facebook Groups
For
Professional
Development
https://www.facebook.com/groups/LibrarySocial
For
Sharing
Ideas &
Programs
https://www.facebook.com/groups/LibraryConsAndFests/
For
Specific
Areas of
the Library
https://www.facebook.com/groups/kentonlibraryarchives/
For Shared
Interests of
Patrons
https://www.facebook.com/groups/upstatereads/
For
Creating
Community
Within Each
Branch
https://www.facebook.com/bossierlibrary/groups
Let's Create a Group!
Get the Word Out!
• On your page
(if applicable)
• Your page's groups tab
• Other related groups
(read the rules!)
Using and Creating Facebook Groups to Connect with Users
Using and Creating Facebook Groups to Connect with Users
Using and Creating Facebook Groups to Connect with Users
Let's Look at a Group!
Best Practices
• Have multiple admins
• Post regularly
• Reevaluate rules
• Consult your social media
policy
Resources
• Facebook Groups vs. Facebook Pages
• Build Your Community with FB Groups
• Librarian Facebook Groups
• Getting Started with Social Media
Thank You for
Attending!
http://www.slideshare.net/adverb
https://www.facebook.com/groups/webinarfun

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Using and Creating Facebook Groups to Connect with Users