Using Facebook to Connect with Customers
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This document discusses using Facebook to connect libraries with their patrons. It notes that Facebook is a popular social networking site where many patrons are located. Creating a Facebook page for the library allows opportunities for outreach, virtual networking with other librarians, and advertising. Statistics show that Facebook has over 100 million active users and is growing in all age demographics. The document provides an introduction to using Facebook and creating a library page, finding applications, and connecting with patrons in this online space.
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Using Facebook to Connect with Customers
- 1. Using Facebook to Connect With Customers
- 2. Outline Questions from Librarians Introduction to Facebook Uses for Facebook Hands-On Workshop Summary / Conclusions
- 3. What is Social Networking? A way to connect with friends, family and colleagues online Websites that help connect you with people with similar interests to you Online tools that keep connected to your customers and patron base Keyword: CONNECT
- 4. Why Social Networking? It’s where your patrons are One place to keep all contacts Email is not as popular as it used to be A new way to deliver news and information
- 5. Why Facebook? Outreach opportunities Virtual networking with librarians Advertising opportunities Your patrons are there! (or will be soon)
- 6. Facebook & Your Patrons Extremely popular Most popular website among young adults (18-24)
- 7. More Facebook Stats More than 100 million active users Facebook is the 4th most-trafficked website in the world Over 55,000 regional, work-related, collegiate, and high school networks More than half of Facebook users are outside of college The fastest growing demographic is those 25 years old and older
- 8. Your Library on Facebook
- 9. Your Library on Facebook
- 10. Your Group on Facebook
- 11. Your Group on Facebook
- 15. Let’s Get Started Create a Facebook account Find Friends Update Your Profile Set up your privacy Create a page for your library Find Applications …. and more
- 16. Nicole C. Engard Open Source Evangelist, LibLime [email_address] Thank You