Using Facebook to Connect with Customers
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This document discusses using Facebook to connect libraries with their patrons. It provides statistics on Facebook's popularity, especially among young adults. It encourages libraries to create a Facebook page and group to engage patrons through outreach opportunities, virtual networking, and advertising. The document concludes with recommendations for libraries to get started using Facebook, including creating an account, finding friends, setting up privacy settings, creating a page, and exploring applications.
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Using Facebook to Connect with Customers
- 1. Using Facebook to Connect With Customers
- 2. Outline Questions from Librarians Introduction to Facebook Uses for Facebook Hands-On Workshop Summary / Conclusions
- 3. What is Social Networking? A way to connect with friends, family and colleagues online Websites that help connect you with people with similar interests to you Online tools that keep connected to your customers and patron base Keyword: CONNECT
- 4. Why Social Networking? It’s where your patrons are One place to keep all contacts Email is not as popular as it used to be A new way to deliver news and information
- 5. Why Facebook? Outreach opportunities Virtual networking with librarians Advertising opportunities Your patrons are there! (or will be soon)
- 6. Facebook & Your Patrons Extremely popular Most popular website among young adults (18-24)
- 7. More Facebook Stats More than 100 million active users Facebook is the 4th most-trafficked website in the world Over 55,000 regional, work-related, collegiate, and high school networks More than half of Facebook users are outside of college The fastest growing demographic is those 25 years old and older
- 8. Your Library on Facebook
- 9. Your Library on Facebook
- 10. Your Group on Facebook
- 11. Your Group on Facebook
- 15. Let’s Get Started Create a Facebook account Find Friends Update Your Profile Set up your privacy Create a page for your library Find Applications … . and more
- 16. Reading List IT Professional says “No” & Phil Bradley Responds http://tametheweb.com/2008/11/01/phil-bradleys-thoughts/ 10 Privacy Settings Every Facebook User Should Know http://www.allfacebook.com/2009/02/facebook-privacy/ Facebook 101 http://www.web2learning.net/facebook-101 Create a Facebook App for your Library http://bringitonhome.pbwiki.com/Facebook-applications Facebook as a social search engine and the implications for libraries in the twenty-first century Library Hi Tech / 2008 / 26 (4) / pp. 540 - 556 / DOI: 10.1108/0737883081092088
- 17. Nicole C. Engard Open Source Evangelist, LibLime [email_address] Slides: http://web2learning.net > click Publications & Presentations Thank You