Using, Developing and Challenging conventions of Websites
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The document discusses how the band Alleyways developed their website by referencing and challenging conventions from the websites of other bands in the electro-alternative genre like The 1975, PVRIS, and Charli XCX. They incorporated elements like a black and white color scheme, music players, and photo galleries, but also made changes like including more photos than The 1975 and selling merchandise directly on their site rather than linking out. The goal was to create a visually attractive site that fits genre conventions but also pleases fans.
Using, Developing and Challenging conventions of Websites
- 1. Using, Developing and Challenging conventions of Websites With reference to the1975.com, www.charlixcxmusic.com & www.pvris.com
- 2. After extensive research, we discovered that examples of the electro-alternative genre follow a strict black and white colour scheme (The 1975 and PVRIS). We incorporated this in our own band image, digipak and website. The 1975ās home page inspired our own in its page link headers. PVRISā music player found on all of their site pages influenced our choice in including one on our home page. Ours plays Alleywaysā debut single once it is clicked. We feel that our website is very visually attractive and fits the conventions of the bandās genre.
- 3. Conventionally, an artist site includes a āPhotosā page that features a range of different, exciting photographs of the artist. Charli XCXās site had this and we mimicked this in our own product. However, her page is integrated with her Instagram account whereas ours is gallery of photo-shoot shots. Instead of including a header in writing, we included a large icon of a camera to represent the page title. This relates to our minimalistic ideals and brand image. The 1975ās āPhotosā page only provides two old photos of the band and we didnāt like so we aimed to include as many photos as possible to please the fans.
- 4. All relevant artists we researched had a āUpcoming Showsā page which informs fans which cities the artist will be performing at, which venue and on which date. PVRISā page in particular influenced the layout of the details on our page. We chose to use huge headers and an orange font as it attracts attention and juxtaposes the colour scheme presented throughout the rest of the site. On the UK Tour page, once clicked, a certain city will redirect the viewer to the gigsandtours site where tickets can be purchased for the gig. On the Warped Tour page, a city will send the viewer to the official Warped Tour site.
- 5. PVRISā website has a āContactā page where details of their management and booking agents are displayed. Instead of dedicating an entire page to this little amount of information, we instead made the website a platform for fans to sign up to an official mailing list. The mailing list option is another convention which can be found on PVRISā and The 1975ās site. Instead of crediting the record label similarly to PVRIS, we made sure that we included their name at the top of the site at all times (Dirty Hit). PVRISā mailing list sign up page is very sparse in its aesthetic so we decided to dispute this by adding a fun photo of the band next to the social media links and sign up boxes.
- 6. The 1975, Charli XCX and PVRISā merchandise is supplied through external sites and we didnāt like this feature as it leads the viewers away from the official site. We instead decided to sell merchandise through an internal āStoreā page rather than through a sandbaghq account or a myplay page. We feel that this creates a more personal experience for the customer.
- 7. Charli XCXās site features a āVideosā page where all her music videos to date have been included through embedded YouTube links. We loved this idea as it saves fans time sifting through YouTube videos to find the videos of the artist that they intend to watch. We included both teaser trailers for our music video in case fans missed the posts on Facebook and Twitter. We want Alleyways to be as accessible to the fans as possible.