Using Google Design Sprints in Product Management
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The document discusses design sprints, which are a methodology for building successful products faster. Design sprints condense the traditional product development process, which usually takes 6-12 months, into a 5-day framework. This framework includes steps for problem validation, solution brainstorming, prototyping ideas, and testing solutions with customers to determine which one to take forward for development. The goal of a design sprint is to get feedback from customers earlier in the process to reduce risks and align the product or feature with customer needs from the start.
Using Google Design Sprints in Product Management
- 1. BUILD SUCCESSFUL PRODUCTS, FASTER WITH DESIGN SPRINTS
- 3. Copyright © New Haircut, all rights reserved. delivery discuss solutions START FINISH 6-12 months
- 4. Copyright © New Haircut, all rights reserved. “Fall in love with the problem, not the solution.”
- 5. Copyright © New Haircut, all rights reserved. DESIGN DEV AGILE MVP
- 6. Copyright © New Haircut, all rights reserved. delivery discuss solutions START FINISH 6-12 months
- 7. Copyright © New Haircut, all rights reserved. deliverydiscovery START FINISH 3-4 months
- 8. Copyright © New Haircut, all rights reserved. Business Need Customer Problem
- 9. Copyright © New Haircut, all rights reserved.
- 10. Copyright © New Haircut, all rights reserved. Problem Validation Shifting priorities PM Challenges No resource commitments Roadmap turf wars Endless product iterations Lengthy spec sign-offs Lack of cross- functional collaboration Problem Framing Qualitative Research Stakeholder Alignment Impact Assessment
- 11. Copyright © New Haircut, all rights reserved. Problem Validation Shifting priorities PM Challenges No resource commitments Lengthy spec sign-offs Lack of cross- functional collaboration Roadmap turf wars Endless product iterations Solution Validation Problem Framing Qualitative Research Stakeholder Alignment Impact Assessment User Journey Mapping Prototyping User Testing
- 12. Copyright © New Haircut, all rights reserved. Problem Validation Shifting priorities PM Challenges No resource commitments Lengthy spec sign-offs Lack of cross- functional collaboration Roadmap turf wars Endless product iterations Solution Validation Problem Framing Qualitative Research Stakeholder Alignment Impact Assessment User Journey Mapping Prototyping User Testing Roadm ap Outcomes / OKRs Biz Metrics UX Metrics (HEART)
- 13. Copyright © New Haircut, all rights reserved. Problem Validation Shifting priorities PM Challenges No resource commitments Lengthy spec sign-offs Lack of cross- functional collaboration Roadmap turf wars Endless product iterations Solution Validation Problem Framing Qualitative Research Stakeholder Alignment Impact Assessment User Journey Mapping Prototyping User Testing Roadm ap Outcomes / OKRs Biz Metrics UX Metrics (HEART) Delivery UX/UI Agile Dev Sprints User Testing Quantitative Wiring
- 14. Copyright © New Haircut, all rights reserved. Q&A jay@newhaircut.com @jaymelone (Medium) bit.ly/nhBookSignup