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Using multimediato enhance teachingBy Mark Tatge, E.W. Scripps Visiting Professor, Ohio University, mark@tatge.net
Today’s agenda Multimedia learning. Understanding your audience.Characteristics of Millennials. Types of multimedia. Multimedia resources.
My backgroundE.W. Scripps Visiting Professor at Ohio University.Teach business journalism, media law, magazine writing and multimedia reporting.Author of NYT Reader: Business & Economics
Forbes, Wall Street Journal, various daily newspapers, appeared on  CNN, MSNBC CNBC, FOX, PBS, ABC News
Why Multimedia? Explanation:How to short a stock.Depth.Reinforcement. Break routine:Humor VarietySpark debate.Improve learning outcomes.
Using video: The ice breakerhttp://www.youtube.com/watch?v=D2QlitH4nYY
 How we process information PerceptionAttentionSelectionOrganizationIntegration Source:  Sweller  J. , Evolution of human cognitive architecture, “The Psychology of Learning and Motivation.,” 2003Photo Courtesy of Wikipedia
Multi-channel learningUsing multiple channels can increase the effectiveness of learning outcomes provided the brain can process the information.
Understanding memory Working memory – limited, can handle only small amounts of information  before it has to be integrated into long term memory or lost.Long term memory – stores accumulated knowledge. This is where learned information is stored.
More channels = greater retention Mayer, R.E. (2005) The Cambridge Handbook of Multimedia Learning, Cambridge University Press.
Brain ProcessingText – Difficult, more effort.Video, images – Easy, less effort.
Organization still keyAsk:What message?Who is my audience?What desired outcome?
Understand your audienceMillennials – born after 1982:OptimistsTeam playersTrusting, accepting of authorityRule followersLove structureForward looking
Better educatedSources:  Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group  survey (2007)
Tech Savvy94% have cell phones.88% use phone to text.“Always on” – 8 in 10 sleep with their phone next to their pillow. 56% generate own entertainment.  58% create personal content online.75% use social networking sites.64% text while driving a car.Sources:  Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group  survey (2007)
Using Multimedia to Improve Teaching
Multi-media content Movies.Video clips.Blogs.Discussion boards.Online tutorials / homework.Games / in class presentations.
How classes organized WSJ.com – discussion.Cable news – discussion.Blogs / discussion boards.Blackboard – resources.TV Clips – reinforce concepts.Movies – reinforce concepts.
WSJ.comAlways discuss daily news
Cable - Breaking news
Use video as a changeup Lecture for 15-20 minutes.Follow up with a video.Videos change the pace.Offer depth,  greater detail.Offer new insights into the topic.Prompt discussion.
Blogs – spur interactionHelp focus students on news, and post material
Ways to interact: discussion boards
Blackboard – resource tool
Online tutorials
TV Clips You TubeClips are shortEasy to play or download
Movieshttp://www.youtube.com/watch?v=wkygXc9IM5U
Finding  videosMany different search engines:www.youtube.comwww.vodpod.comhttp://www.videosurf.com/http://www.truveo.com/http://www.metacafe.com/http://video.filestube.com/http://www.dogpile.com/
Using Multimedia to Improve Teaching
Stock market game Students given $100,000 to invest.Asked to buy five stocks.Track stocks on Yahoo.comOne of the stocks – final project.Track the stock over the quarter.Give oral presentations to class.Receive points for performance of their portfolio.
Charting performance
Starbucks
Games
Making LemonadeBasic accounting taught by examining how to run a lemonade stand
Online Teaching Resources
Morningstar
AAII
Yahoo Finance
UtilitiesAllows you to download and save  videos from the Web.
Have some funhttp://www.youtube.com/watch?v=upvtJohMKV4
Video bibliographyMergers/Smergers: http://www.youtube.com/watch?v=F1GUoQpkr0s&feature=player_embeddedKentucky Math:  http://www.youtube.com/watch?v=ntJQCpDGslUThe Corporation: http://www.youtube.com/watch?v=wkygXc9IM5UCredit Default Swaps: http://www.youtube.com/watch?v=jHVnEBw93EAHudsucker Proxy: http://vodpod.com/search/browse?q=hudsucker+ProxyEconomic Meltdown: http://www.youtube.com/watch?v=ieQrgX9bNtg&feature=player_embeddedHistory of The Credit Card: http://vodpod.com/watch/2895982-frontline-secret-history-of-the-credit-card?u=mtatge&c=bizreportingFor complete listing see: http://vodpod.com/mtatge/bizreporting

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Using Multimedia to Improve Teaching