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Using semantic to enhance content

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The document discusses the use of semantics to improve content through various formats such as RDF, microformats, and HTML5 microdata. It highlights the importance of strong identifiers and standard parsing patterns in enhancing utility and ease of use. Different tools and ontologies are mentioned to illustrate the application of semantic technologies.

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Using Semantics to Enhance Content Jamie Taylor, Ph.D.
What do y’all mean Semantics?
???? SHOCK astonishment amazement daze stupor appall offend impact fight combat nauseate revolt blow bump impact jolt
 
 
 
 
PageRank tm
Alec Baldwin 1977 female Penélope Cruz Rick Rubin Colombia Beautiful Liar percussion
Alec Baldwin 1977 female Penélope Cruz Rick Rubin Colombia Beautiful Liar percussion birthday born-in gender performed friends-with producer performed-with instrument
Shakira Alec Baldwin 1977 female Penélope Cruz Rick Rubin Colombia Beautiful Liar percussion birthday born-in gender performed friends-with producer performed-with instrument
10,704,421 Topics
 
 
 
Labeled Links Strong Identifiers (vocabulary) Standard Format
Shakira Alec Baldwin 1977 female Penélope Cruz Rick Rubin Colombia Beautiful Liar percussion birthday born-in gender performed friends-with producer performed-with instrument
@tags #tags short URLs The Twitter Vocabulary
 
Labeled Links Strong Identifiers (vocabulary) Standard Format ✔
 
http://www.myspace.com/shakira http://www.facebook.com/shakira http://twitter.com/shakira http://www.daylife.com/topic/Shakira http://www.bestbuy.com/site/She+Wolf… http://www.guardian.co.uk/music/shakira http://www.last.fm/music/Shakira http://www.netflix.com/RoleDisplay/Shakira/20046629
Labeled Links Strong Identifiers (vocabulary) Standard Format ✔ ✔
Microformats (Relatively) easy to use Small, fixed vocabulary No standard parsing pattern No strong identifiers Limits utility
RDFa Unambiguous identifiers Extensible vocabulary Standard parsing patterns Produces RDF
RDF Subject Predicate Object Triple Shakira Knows Penélope Cruz Penélope Cruz Starred In Vanilla Sky Shakira Born “ 1977”
 
 
RDFa Unambiguous identifiers Extensible vocabulary Standard parsing patterns Produces RDF Harder (than you would like) to use Rules about formatting based on RDF
… and the winner is…
HTML5 Microdata Easy to use Strong identifiers Extensible vocabulary Easy to parse In last call for comments stage! Usable! Now!
HTML5 Microdata Tools and Widgets
Ontologies < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a > < http://www.w3.org/1999/02/22-rdf-syntax-ns#type > < http://rdf.freebase.com/ns/business.employment_tenure >. < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a > < http://rdf.freebase.com/ns/business.employment_tenure.company > < http://rdf.freebase.com/ns/en.determine_software >. < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16 > < http://rdf.freebase.com/ns/education.education.institution > < http://rdf.freebase.com/ns/en.mounds_view_high_school >.< http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16 > < http://www.w3.org/1999/02/22-rdf-syntax-ns#type > < http://rdf.freebase.com/ns/education.education >.
Ontologies < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a > < http://www.w3.org/1999/02/22-rdf-syntax-ns#type > < http://rdf.freebase.com/ns/business.employment_tenure >. < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a > < http://rdf.freebase.com/ns/business.employment_tenure.company > < http://rdf.freebase.com/ns/en.determine_software >. < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16 > < http://rdf.freebase.com/ns/education.education.institution > < http://rdf.freebase.com/ns/en.mounds_view_high_school >.< http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16 > < http://www.w3.org/1999/02/22-rdf-syntax-ns#type > < http://rdf.freebase.com/ns/education.education >. Labeled Links Strong Identifiers (vocabulary) Standard Format ✔ ✔ ✔ Microformats RDFa Microdata

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Using semantic to enhance content

  • 1. Using Semantics to Enhance Content Jamie Taylor, Ph.D.
  • 2. What do y’all mean Semantics?
  • 3. ???? SHOCK astonishment amazement daze stupor appall offend impact fight combat nauseate revolt blow bump impact jolt
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 9. Alec Baldwin 1977 female Penélope Cruz Rick Rubin Colombia Beautiful Liar percussion
  • 10. Alec Baldwin 1977 female Penélope Cruz Rick Rubin Colombia Beautiful Liar percussion birthday born-in gender performed friends-with producer performed-with instrument
  • 11. Shakira Alec Baldwin 1977 female Penélope Cruz Rick Rubin Colombia Beautiful Liar percussion birthday born-in gender performed friends-with producer performed-with instrument
  • 13.  
  • 14.  
  • 15.  
  • 16. Labeled Links Strong Identifiers (vocabulary) Standard Format
  • 17. Shakira Alec Baldwin 1977 female Penélope Cruz Rick Rubin Colombia Beautiful Liar percussion birthday born-in gender performed friends-with producer performed-with instrument
  • 18. @tags #tags short URLs The Twitter Vocabulary
  • 19.  
  • 20. Labeled Links Strong Identifiers (vocabulary) Standard Format ✔
  • 21.  
  • 22. http://www.myspace.com/shakira http://www.facebook.com/shakira http://twitter.com/shakira http://www.daylife.com/topic/Shakira http://www.bestbuy.com/site/She+Wolf… http://www.guardian.co.uk/music/shakira http://www.last.fm/music/Shakira http://www.netflix.com/RoleDisplay/Shakira/20046629
  • 23. Labeled Links Strong Identifiers (vocabulary) Standard Format ✔ ✔
  • 24. Microformats (Relatively) easy to use Small, fixed vocabulary No standard parsing pattern No strong identifiers Limits utility
  • 25. RDFa Unambiguous identifiers Extensible vocabulary Standard parsing patterns Produces RDF
  • 26. RDF Subject Predicate Object Triple Shakira Knows Penélope Cruz Penélope Cruz Starred In Vanilla Sky Shakira Born “ 1977”
  • 27.  
  • 28.  
  • 29. RDFa Unambiguous identifiers Extensible vocabulary Standard parsing patterns Produces RDF Harder (than you would like) to use Rules about formatting based on RDF
  • 30. … and the winner is…
  • 31. HTML5 Microdata Easy to use Strong identifiers Extensible vocabulary Easy to parse In last call for comments stage! Usable! Now!
  • 32. HTML5 Microdata Tools and Widgets
  • 33. Ontologies < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a > < http://www.w3.org/1999/02/22-rdf-syntax-ns#type > < http://rdf.freebase.com/ns/business.employment_tenure >. < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a > < http://rdf.freebase.com/ns/business.employment_tenure.company > < http://rdf.freebase.com/ns/en.determine_software >. < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16 > < http://rdf.freebase.com/ns/education.education.institution > < http://rdf.freebase.com/ns/en.mounds_view_high_school >.< http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16 > < http://www.w3.org/1999/02/22-rdf-syntax-ns#type > < http://rdf.freebase.com/ns/education.education >.
  • 34. Ontologies < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a > < http://www.w3.org/1999/02/22-rdf-syntax-ns#type > < http://rdf.freebase.com/ns/business.employment_tenure >. < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a > < http://rdf.freebase.com/ns/business.employment_tenure.company > < http://rdf.freebase.com/ns/en.determine_software >. < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16 > < http://rdf.freebase.com/ns/education.education.institution > < http://rdf.freebase.com/ns/en.mounds_view_high_school >.< http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16 > < http://www.w3.org/1999/02/22-rdf-syntax-ns#type > < http://rdf.freebase.com/ns/education.education >. Labeled Links Strong Identifiers (vocabulary) Standard Format ✔ ✔ ✔ Microformats RDFa Microdata