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Using Social Media as a Powerful Business Tool Part 2
How to Make Your Facebook Page Engaging.




•Use Apps to enhance your fans experience.
•Custom Designed Pages
•Offer free advice and tips to keep your fans educated
on your industry.
•Don’t make it all about business.
•Measuring your Social Media Success with stats and
metrics.
Apps Enhance Your Online Experience

Apps = Applications
Foursquare Place Widget
Foursquare Place Widget – How To…
Branch Out
Branch Out – How To
BranchOut – How To
Slide Share
SlideShare – How To
SlideShare – How To
SlideShare – How To
Networked Blogs
Networked Blogs – How To
Networked Blogs – How To
Networked Blogs – How To
How to REALLY Stand Out on Facebook!
With over 1.5 Million local businesses active on
Facebook, how will you stand out?
Creating Customized Pages
Creating Customized Pages
Static FBML- How To
Static FMBL – How To
Changing Your Landing Page
Custom Designing Facebook Pages

When Designing Your Custom Fan
      Page Remember….
Continue Your Company’s Branding
Welcome Tab
Explain the Who, What and Where
Explain the Who, What and Where
List Your Products and Services
List your products and services
Offer Something Special
Testimonials
8 Quick Tips for Engaging your Facebook Page
8 Quick Tips for Engaging your Facebook Page
1. Alltop
Offer Tips and Advice From Your Industry
Offer Tips and Advice From Your Industry
Offer a Wide Range of Topics
8 Quick Tips for Engaging your Facebook Page

2. Contest
8 Quick Tips for Engaging your Facebook Page


3. Business Updates & Useful Information
8 Quick Tips for Engaging your Facebook Page

4. Share Social Media Statistics
8 Quick Tips for Engaging your Facebook Page


1. Be Helpful




            6. Tell Jokes
8 Quick Tips for Engaging your Facebook Page


7. Keywords for SEO
8 Quick Tips for Engaging your Facebook Page


8. Facebook URL
Think Before You Post



What Are you REALLY Saying?
Don’t Make it all About Business!
Social Media Metrics



Measuring for Success

                •Facebook Insights
                •LinkedIn Views
                •Twitter
Social Media Metrics


Making Sense of Facebook Insights
Facebook Insights
Facebook Insights


Monthly Fan Size Growth:
Facebook Insights


Demographics:
Facebook Insights




Page Views
Facebook Insights


Mentions
Social Media Metrics

Getting to Know LinkedIn’s New
          Profile Stats
LinkedIn Profile Stats
LinkedIn Profile Stats
Social Media Metrics


Finding the Twitter Statistics Site
Twitter Metrics
Twitter Metrics
TwitterAnalyzer.com
                                TweetStats.com




                       TwitterCounter.com
3 FREE Social Media Monitoring Tools


1. Twazzup.
3 FREE Social Media Monitoring Tools


2. Addict-o-matic
3 FREE Social Media Monitoring Tools


1. Twazzup.
3 FREE Social Media Monitoring Tools

3. SocialMention
Wrap Up
• Using apps on Facebook help to enhance your fans
experience, and keeps them coming back for more.

• Designing your Facebook page to match your brand will
      help you stand out and help with your overall brand
      recognition.

• Create content that is educational and valuable to your
      fans.

• Don’t be afraid to include your FANS in the process.

• Interaction is KEY.

• Stay up to date on your social media metrics and tailor
      your posts to what your fans want.

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Using Social Media as a Powerful Business Tool Part 2