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Using Social Media to Connect with Parents & Students
While Changing the Perception of Career & Technical Education

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LTMS




                                    Harrisburg
                                    University

Andy Petroski
Director of Learning Technologies
Assistant Professor of Learning
Technologies
Harrisburg University
@apetroski
                                    CAE&LT

apetroski.wikispaces.com
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Using Social Media to Connect with Parents & Students while Changing the Perception of Career & Technical Education
Using Social Media to Connect with Parents & Students while Changing the Perception of Career & Technical Education
Using Social Media to Connect with Parents & Students while Changing the Perception of Career & Technical Education
Educator Participation in Social Networks
       MMS Educatino | edWeb.net | MCH Strategic Data
                 September 2012 Survey

90

80

70

60

50

40

30

20

10

0
             2009                            2012
Using Social Media to Connect with Parents & Students while Changing the Perception of Career & Technical Education
Using Social Media to Connect with Parents & Students while Changing the Perception of Career & Technical Education
Using Social Media to Connect with Parents & Students while Changing the Perception of Career & Technical Education
Using Social Media to Connect with Parents & Students while Changing the Perception of Career & Technical Education
Connected Educator Month

The US Department of Education declared August 2012
           “Connected Educator Month.”
Using Social Media to Connect with Parents & Students while Changing the Perception of Career & Technical Education
4 C’s of Web 2.0
                 (Bersin & Associates, 2008)
Conversations       Content         Connections       Collaboration

    •Blogs       •Content Creation   •User Profiles        •Wikis
   •Forums       •Content Sharing   •Social Graphs     •Workspaces
 •Micro-blogs        •Content      •Friends/Contacts •Project / Process
   •Chat/IM        Management      •People Matching       Support
    •VOIP        •Tagging / Rating  •Buying/Selling •Innovation / Idea
                      •Social                           Generation
                   Bookmarking                         •Calendars &
                   •Syndication                            Events
4 C’s of Web 2.0
                     (Bersin & Associates, 2008)
Conversations          Content         Connections         Collaboration

  •blogger.com          •diigo.com      •linkedin.com      •wikispaces.com
 •wordpress.org      •slideshare.net   •facebook.com        •docs.google.com
•activeboard.com        •digg.com        •craigslist.org   •basecamphq.com
•groups.google.com    •youtube.com         •ebay.com        •mindmeister.com
   •twitter.com      •splashup.com          •ning.com
  •yammer.com        •fotoflexer.com       •language-
   •chatzy.com             •xerte       exchanges.org
    •skype.com       •bloglines.com
•voicethread.com      •animoto.com
•plus.google.com
Social Media
Parents & The Community
Social Media
Change the perception of career and technical education
Considerations
Personal
               Watch
                                                Professional
         Use                        Goal

  Read
                   Community                       Support




                         Audience          Connections
LTMS




                                    Harrisburg
                                    University

Andy Petroski
Director of Learning Technologies
Assistant Professor of Learning
Technologies
Harrisburg University
@apetroski
                                    CAE&LT

apetroski.wikispaces.com

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Using Social Media to Connect with Parents & Students while Changing the Perception of Career & Technical Education

  • 1. Using Social Media to Connect with Parents & Students While Changing the Perception of Career & Technical Education Get your cell phone out for text polling
  • 2. LTMS Harrisburg University Andy Petroski Director of Learning Technologies Assistant Professor of Learning Technologies Harrisburg University @apetroski CAE&LT apetroski.wikispaces.com
  • 3. How To Vote via Texting 1. Standard texting rates only (worst case US $0.20) TIPS 2. We have no access to your phone number 3. Capitalization doesn’t matter, but spaces and spelling do
  • 4. How To Vote via PollEv.com TIP Capitalization doesn’t matter, but spaces and spelling do
  • 8. Educator Participation in Social Networks MMS Educatino | edWeb.net | MCH Strategic Data September 2012 Survey 90 80 70 60 50 40 30 20 10 0 2009 2012
  • 13. Connected Educator Month The US Department of Education declared August 2012 “Connected Educator Month.”
  • 15. 4 C’s of Web 2.0 (Bersin & Associates, 2008) Conversations Content Connections Collaboration •Blogs •Content Creation •User Profiles •Wikis •Forums •Content Sharing •Social Graphs •Workspaces •Micro-blogs •Content •Friends/Contacts •Project / Process •Chat/IM Management •People Matching Support •VOIP •Tagging / Rating •Buying/Selling •Innovation / Idea •Social Generation Bookmarking •Calendars & •Syndication Events
  • 16. 4 C’s of Web 2.0 (Bersin & Associates, 2008) Conversations Content Connections Collaboration •blogger.com •diigo.com •linkedin.com •wikispaces.com •wordpress.org •slideshare.net •facebook.com •docs.google.com •activeboard.com •digg.com •craigslist.org •basecamphq.com •groups.google.com •youtube.com •ebay.com •mindmeister.com •twitter.com •splashup.com •ning.com •yammer.com •fotoflexer.com •language- •chatzy.com •xerte exchanges.org •skype.com •bloglines.com •voicethread.com •animoto.com •plus.google.com
  • 17. Social Media Parents & The Community
  • 18. Social Media Change the perception of career and technical education
  • 19. Considerations Personal Watch Professional Use Goal Read Community Support Audience Connections
  • 20. LTMS Harrisburg University Andy Petroski Director of Learning Technologies Assistant Professor of Learning Technologies Harrisburg University @apetroski CAE&LT apetroski.wikispaces.com