Using Video To Enhance Your Personal Brand
Download as PPT, PDF1 like418 views
The document discusses how creating videos can enhance one's personal brand. It notes that personal branding is how individuals market themselves to others, similarly to how celebrities and companies do. Video is important because people are watching over 1 billion videos per day on YouTube alone. Creating different types of videos like talking head, on location, screencasts, and slideshows can help with networking, job searching, and personal development. The document provides tips on what kinds of videos to create, recommended cameras, software, and ways to promote and share the videos online.
![For more information http://orlandojobspot.blogspot.com [email_address]](https://image.slidesharecdn.com/videopresentationforjobfair-100119133309-phpapp02/85/Using-Video-To-Enhance-Your-Personal-Brand-33-320.jpg)
Using Video To Enhance Your Personal Brand
- 1. Using Video To Enhance Your Personal Brand Greg Rollett
- 2. What is a personal brand and why should I care?
- 3. … the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them. -Dan Schawbel (from Mashable’s Personal Branding 101 Personal Branding is…
- 4. Who can benefit from a personal brand?
- 5. Everyone… … who is looking to make an impact in their personal career path. The company lives on…do you?
- 6. So, what is your personal brand?
- 9. And why is video important in all of this?
- 11. Why Video is HUGE! Google #1, YouTube #2, Yahoo #3 Over 1,000,000,000 videos viewed on YouTube everyday Universal search results Attention spans
- 12. What are people watching? Not just entertainment (although entertainment is #1 category) How-to’s Information Local businesses Tutorials Interviews
- 13. And what does all of this have to do with getting a job? Networking Sourcing Putting yourself in a position to succeed Long term personal development
- 14. So let’s talk about video… What kind of videos to produce Quality Types of cameras What software Where to put it How to promote it
- 15. 4 Types of Videos Talking head On location Screencast Slideshow
- 16. Talking Head
- 17. On Location
- 18. Screencast
- 19. Screencast Free resources Jing Project ScreenToaster.com Paid Resources Camtasia (PC) Screenflow (Mac)
- 20. Slideshow Pictures with music in background Great to showcase portfolio Cool resource = Animoto
- 21. Types of Cameras Flip Kodak Zi8
- 22. Type of Cameras Web cam Digital camera that takes video Anything that shoots video!
- 23. Software Free software Windows Movie Maker iMovie Software that comes with the Flip Paid software Final Cut Pro Vegas Movie Studio
- 24. Where to put it?
- 25. And… Everywhere possible Use Tubemogul to syndicate your videos
- 26. Promotion
- 30. Promoting the Video Share on Twitter Share on Facebook Share on other social networks Put on your blog Put in relevant forums
- 31. What kind of videos can you create?
- 32. Video Ideas Slideshow of cars fixed/restored Slideshow of construction sites Live video of a sales pitch Presentations Giving a lecture Teaching a class Leading a meeting Interviewing someone in your field Answer a FAQ about your niche Ask a question and get answers from your network Get in front of a whiteboard Teach something Explain a process
- 33. For more information http://orlandojobspot.blogspot.com [email_address]