UX for startups - Wayra workshop
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The document outlines a series of strategies for startups to improve user experience effectively and affordably, such as conducting customer interviews and mapping user journeys. It emphasizes the importance of rapid prototyping, simplicity in design, and usability testing to iterate on products based on user feedback. Additionally, the document advises on gathering post-launch feedback and utilizing analytics to quantify user experiences and identify usability issues.
UX for startups - Wayra workshop
- 1. Área Company Name Área Company Name 1 UX for startups A whirlwind intro to how you can define or improve your user/customer experience fast and cheap.
- 2. Área Company Name 2 “Does anyone care about my product?”
- 3. Área Company Name 3 “If not, what do they care about?”
- 4. Área Company Name 4 “If they do, how can we improve?”
- 5. Área Company Name 5 Observe & discuss “How would you use this in your day to day?” “What situation can you think of that this might be useful?” “How would you do this if you wouldn’t have this service?” “Why?” ! Visit people where they use your product. Follow them around for at least an hour before, during and after they use your product.
- 7. Área Company Name 7 User journey Review and map the end to end “journey” of a user to detect contact points, questions, stakeholders and point of anxiety at each point of the journey. Serves as framework to design flows and choose channels.. ! Example: Draw out from how people get to know about your product up to how they stop using it.
- 10. Área Company Name 10 Rapid prototyping Quick prototyping combined with user feedback will help you iterate fast. Try iterating between sessions when after 3 you notice that an issue appears with all users. !
- 11. Área Company Name 11 Flinto Stitch mobile screen design together into a prototype https://www.flinto.com ! Popapp Make pictures of your screen design or you drawings and turn them into a mobile prototype. https://popapp.in Paper Just draw on paper and test using guerrilla tests. ! ! 3D printing For physical prototypes, use paper, cardboard, 3D printing or foam to mock up something fast to test.
- 12. Área Company Name 12 Keep it simple! “What is the problem/pain points you are solving?” “What other ways are there to solve it?” “Feature creep” occurs a lot. Don’t listen to “I would prefer” or personal preferences. Try to understand the why and only if you get this feedback more often, consider it. !
- 15. Área Company Name 15 Usability tests Test on prototype or actual product to detect with 5 - 6 users (85% of all issues) on usability issues in design, development and text. Give them tasks to do and try not to talk too much... ! Example: You see in your analytics that there is an issue in the sign up, but you don’t know why?
- 17. Área Company Name 17 Form usability/Kill forms! In sign ups, logins adding info users will come across forms. Lots of people hate and get lost in forms. Try to make it as easy as possible or avoid them all together. Luke Wroblewski (Yahoo form guru) wrote a great book Form Usability (Link) Sign up forms must Die! (Link) ! ! ! !
- 18. Área Company Name 18 Feedback after launch Get a discussion going and use all channels to get feedback, but watch out not to base changes on only one opinion (unless it is your investor, and even then...) Twitter, Facebook, Talk to people in your target group, Support line, Set Google Alerts, get a Feedback button...
- 20. Área Company Name 20 (UX) Analytics Everyone has opinions... Quantify the user experience, the perceived value of the product and the usability. Offers the possibility to benchmark against competitors and to get ongoing objective end-user feedback. ! Example: Funnel conversion very low, check with personal metrics when and how this happens and follow up with a guerrilla usability test to understand why.