UX Strategy OneSheet
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The document outlines a UX strategy based on Robert Hoekman's five-step process, which includes auditing, defining, planning, implementation, and measurement. It emphasizes the importance of vision statements, design criteria, and metrics for effective user experience design, along with a simplified process for deployment. Additionally, it provides examples and steps for creating a one-sheet deliverable that summarizes project goals and strategies.
UX Strategy OneSheet
- 1. UX Strategy OneSheet 31 January 2012 #mapux
- 2. Credit This presentation is based on a presentation by Robert Hoekman, Jr. (UX specialist & author) at SXSW Interactive 2011 http://www.slideshare.net/miskeeto/5-steps-to- bulletproof-user-experience-strategy
- 3. your project
- 4. Hoekman's process: 1. Audit 2. Define 3. Plan 4. Implementation 5. Measure 6. Repeat
- 5. Hoekman's process: Define • Establish a vision • Communicate it • The target for everyone to strive towards
- 6. W3C process 1. Analysis 2. Design 3. Evaluation 4. Implementation 5. Deployment http://www.w3.org/WAI/ut3/redesign/ucd
- 7. W3C process: Analysis • Vision, goals, objectives, challenges & constraints • User Audience • Task / Purpose • Information Architecture • Workflow http://www.w3.org/WAI/ut3/redesign/ucd
- 8. Simplified 1. Strategy 2. Concept 3. Design
- 9. Simplified 1. Strategy 2. Concept 3. Design 4. Implement 5. Deploy & Measure
- 10. What's the Story for the User?
- 11. OneSheet Sections: • Vision Statement • Situation • Design Criteria • Plan • Metrics
- 12. Vision Statement
- 13. Situation
- 14. Design Criteria • How the UX should feel • Influence, but can't design • Base on Vision Statement
- 15. Plan
- 16. Metrics Source: Cassie McDaniel http://www.alistapart.com/articles/design-criticism- creative-process/
- 17. OneSheet: Benefits • Quick deliverable to create • “Exec Summary” of UX • Vision, goals, & metrics • 1 piece of paper
- 19. Vision Statement Organization: Empower businesses and individuals to accept credit cards using their handheld device. Project: To provide a smartphone app and small card reader for businesses and individuals to accept credit cards.
- 20. Esri's Vision Statement To provide a geographic approach to problem solving to ensure better communication and collaboration for understanding our world.
- 21. Take a moment to draft your project's vision statement.
- 22. Situation Who Individuals needing to accept credit card payments What Point of sale credit card processing system When Point of sale with a customer Where Anywhere, with a data connection Why Ease of use, limited hardware, budget friendly How Using an app on their smartphone & a card reader
- 23. Take a moment to draft your project's situation
- 24. Design Criteria • End-user can install a native smartphone application • End-user can quickly process transactions • End-user can customize for different payment methods (Sales tax, Tips) • End-user can use an online record of transactions for reporting
- 25. Take a moment to draft your project's design criteria
- 26. Plan • Phase 1 – Registration o Set-up account o Install app & configure settings • Phase 2 – Reoccurring Use o Conduct payment transactions o Generate transaction receipts o Administrative management of account • Phase 3 –Reporting o View record of transactions o Generate sales reports
- 27. Take a moment to draft your project's plan
- 28. Metrics • Users should be able to easily install the app • Users should be able to successfully being accepting transactions • Users should be able to successfully view a ledger of transactions for accounting
- 29. Take a moment to draft your project's metrics
- 30. Wrap up • Hoekman's process • W3C UCD process • Simplified process • The Users' Story • OneSheet • Example
- 31. “Know your users and plan everything with them in mind.” Source: “Yes We Can: The Future of Government Online” white paper by Modius Associates. December 2011.
- 32. Frank Garofalo UI / Human Factors Engineer, Esri Professional Services @fgarofalo blog.frankgarofalo.com questions? #mapux