UX: More than a Buzz Word
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Frank Garofalo discusses the importance of user experience (UX) design. He emphasizes that UX is more than a buzzword and involves understanding the target audience to decrease confusion and frustration while increasing productivity. Garofalo recommends validating designs with real users performing real scenarios using prototypes, and balancing business needs with what users actually need to create extraordinary experiences. UX is a collaborative process that starts with understanding people.
UX: More than a Buzz Word
- 1. UX: More than a Buzz Term Frank Garofalo @fgarofalo #devsummit #esriux @fgarofalo #devsummit #esriux
- 2. what is UX? (…Frank, it’s an acronym for “user experience”) @fgarofalo #devsummit #esriux
- 3. User experience (n.) a person's perceptions and responses that result from the use or anticipated use of a product, system or service source: ISO 9241-210 @fgarofalo #devsummit #esriux
- 4. Development & User Experience @fgarofalo #devsummit #esriux
- 5. “we need to build this system for anyone to use” @fgarofalo #devsummit #esriux Image Source: http://images.elephantjournal.com/wp-content/uploads/2012/09/ashleymbhs6.edublogs.org-Disney-Chicken-Little-Sky-Falling1.jpg
- 6. When you build something for anyone… @fgarofalo #devsummit #esriux
- 7. When you build something for anyone… …you end up building it for no one. @fgarofalo #devsummit #esriux
- 8. ( …the who? ) @fgarofalo #devsummit #esriux
- 9. Image source: http://ecodaddyo.com/computer-recycling @fgarofalo #devsummit #esriux
- 10. Image source: http://nika-newmedia.blogspot.com/2011/04/grandma-is-going-online.html @fgarofalo #devsummit #esriux
- 11. Image source: http://profesorbaker.com/2011/01/20/day-4-wheres-waldo-cck11/ @fgarofalo #devsummit #esriux
- 12. ( …a specific “target audience” ?) Image source: http://profesorbaker.com/2011/01/20/day-4-wheres-waldo-cck11/ @fgarofalo #devsummit #esriux
- 13. “Good experiences are invisible… give the audience enough to work with and they will do the rest” - Jim Henson (Creator of the Muppets) @fgarofalo #devsummit #esriux Image Source: http://westmountgreenscene.files.wordpress.com/2011/02/kermit2.jpg
- 14. ..try to keep 3 principles in mind for the target audience @fgarofalo #devsummit #esriux
- 15. •Decrease confusion @fgarofalo #devsummit #esriux
- 16. •Decrease confusion •Decrease frustration @fgarofalo #devsummit #esriux
- 17. •Decrease confusion •Decrease frustration •Increase productivity @fgarofalo #devsummit #esriux
- 18. •Decrease confusion •Decrease frustration •Increase productivity …and minimize opinionated feedback @fgarofalo #devsummit #esriux
- 19. “Every project… starts with people” - RJ Owen, effectiveUI @fgarofalo #devsummit #esriux Image Source: http://westmountgreenscene.files.wordpress.com/2011/02/kermit2.jpg
- 20. Validate with the real people who will be using the system @fgarofalo #devsummit #esriux
- 21. Validate with the real people who will be using the system …not just the stakeholders who are paying for it @fgarofalo #devsummit #esriux
- 22. validate observing real people perform real scenarios @fgarofalo #devsummit #esriux
- 23. validate observing real people perform real scenarios using a proof of concept or prototype @fgarofalo #devsummit #esriux
- 24. validate observing real people perform real scenarios using a proof of concept or prototype …and minimize opinionated feedback @fgarofalo #devsummit #esriux
- 25. Balance business needs with your users’ real needs @fgarofalo #devsummit #esriux
- 26. … to create extraordinary experiences Image Source: http://marriagemattersjackson.files.wordpress.com/2010/12/fist-pump-baby.jpg?w=476&h=314 @fgarofalo #devsummit #esriux
- 27. …UX is more than just a buzz word @fgarofalo #devsummit #esriux
- 28. …UX is more than just a buzz word #ux #esriux #devsummit @fgarofalo @fgarofalo #devsummit #esriux
Editor's Notes
- #5: As we are building products, systems, and/or services, a “user experience” approach can add value to the development process
- #14: Audience enough… 3 principles to keep in mind for your target audience
- #20: People are going to pay for it, people are going to design it, people are going to build it, and people are going to use it (hopefully)