UX Methods - Startup Saturday
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The document discusses the multifaceted nature of design, emphasizing that it is not just about aesthetics but also problem-solving and functionality. It highlights the importance of user experience (UX) design, which integrates various disciplines to create effective interfaces and interactions. Additionally, it outlines essential design principles and methodologies that guide the UX design process, reinforcing the iterative nature of design and the significance of user studies.
![Design
De•sign [dəzajn] is a method of problem solving.
The simplest definition.
Design is so many things, executed in many
different ways, but the function is always the
same. Whether it’s blueprints, a clever UI, a
brochure, or a chair – design can help solve a
visual or physical problem.
Good design is the one where user feels its
natural
rutapotnis@gmail.com](https://image.slidesharecdn.com/uxmethodsslide-140311011524-phpapp02/85/UX-Methods-Startup-Saturday-4-320.jpg)
UX Methods - Startup Saturday
- 3. Design People think its veneer – that designers are handed this box and told, ‘Make it look good!’ That is not what we think design is. Its not just what it looks like and feels like. Design is how it works. - Steve Jobs rutapotnis@gmail.com
- 4. Design De•sign [dəzajn] is a method of problem solving. The simplest definition. Design is so many things, executed in many different ways, but the function is always the same. Whether it’s blueprints, a clever UI, a brochure, or a chair – design can help solve a visual or physical problem. Good design is the one where user feels its natural rutapotnis@gmail.com
- 5. Design 3 pillars of any product or service.. rutapotnis@gmail.com
- 6. Design Viability Feasibility Desirability Will it get us profit? rutapotnis@gmail.com
- 7. Design Business Feasibility Desirability What technique do we use? rutapotnis@gmail.com
- 8. Design Business Technology Desirability How can we make users need it? rutapotnis@gmail.com
- 10. Design Design is becoming a key differentiator for companies to acquire funding, press coverage, and loyal users. rutapotnis@gmail.com
- 11. UX While graphic design is meant to be observed, interaction design helps humans experience or manipulate software or interface with screen- based hardware in order to achieve specific goals – checking email, withdrawing money from an ATM, or "Liking" a webpage Design as a field has also further specialized. rutapotnis@gmail.com
- 12. UX User Experience (UX) design "incorporates aspects of psychology, anthropology, sociology, computer science, graphic design, industrial design and cognitive science. Depending on the purpose of the product, UX may also involve content design disciplines such as communication design, instructional design, or game design." rutapotnis@gmail.com
- 13. UX Introduction to the User Experience Design process rutapotnis@gmail.com
- 14. Understanding the context User Study Analysis Information Architecture Co UX Process rutapotnis@gmail.com
- 16. UX Methods Understanding the context User Study Analysis Information Architecture Conceptualization Prototyping Testing Detailed Wire framing Visual Design Secondary research Talking to experts, SMEs, Observation System Mapping Ethnographic Study Contextual Enquiry Interviews, Surveys Focus Group Persona Creation System Mapping Experience Map Competitor Analysis Cardsorting Navigation Content Organization Brainstorming Bodystorming Paper Prototyping Low Fidelity Mid Fidelity Think Aloud Role Play Expert Review Tools used like Visio Powerpoint Balsamiq Iconography Metaphor Colour Scheme Specifications rutapotnis@gmail.com
- 26. UX Designers Understanding the context User Study Analysis Information Architecture Conceptualization Prototyping Testing Detailed Wire framing Visual Design Secondary research Talking to experts, SMEs, Observation System Mapping Ethnographic Study Contextual Enquiry Interviews, Surveys Focus Group Persona Creation System Mapping Experience Map Competitor Analysis Cardsorting Brainstorming Bodystorming Paper Prototyping Low Fidelity Mid Fidelity Think Aloud Role Play Expert Review Tools used like Visio Powerpoint Balsamiq Iconography Metaphor Colour Scheme Specifications Interaction / UX Designers Visual / Graphic Designers rutapotnis@gmail.com
- 27. UX Designers Some pointers when working on a UX project View the designer’s RESUME + PORTFOLIO Include the UX designer right from the start of the project in all the processes User Study is absolutely important. Do not skip it. Design is an iterative process. rutapotnis@gmail.com
- 28. UX Designers THANK YOU Contact me at rutapotnis@gmail.com rutapotnis@gmail.com