Ux Re Capabilities Overview
- 1. Atech’s Capabilities with Business and Marketing Consulting Service Offerings The Fundamental “Flaws” in Today’s Software & Web Applications The Atech Solution & Approach Presentation by: Ascendant Technology July 13, 2009
- 2. Service Offerings 1 Pg 2 ae
- 3. 5 Core Areas of Services in Business & Marketing Consulting Pg 3 ae
- 4. Fundamental “Flaws” to the Requirements, Design and Marketing of Software 2 Pg 4 ae
- 5. #1 IT and Business Challenges in the 20th and 21st Century’s Innovation & Growth Operational Efficiency Technology and software is supposed to help meet these challenges but… Pg 5 ae
- 6. The processes behind software design and development has fundamental issues… we need to incorporate lessons learned from other industries “In the last year, 70% of projects failed to meet deadlines, & 50% of projects failed to meet the needs of the business; 80% of the issues stem from poor requirements.” Standish Group Chaos Report top three causes of project failure were… •lack of user input •incomplete requirements •changing requirements Pg 6 ae
- 7. Most software is designed without the users needs Issue # helping to drive the solution 1 Features Mental Model Chassis Needs to cut a 1 acre yard in less 4 Wheels than an hour Steering Wheel Needs a 42” cutting deck Gasoline Powered Cut steep hills Comfortable Seating Simple controls to disengage the cutting blades = Pg 7 ae
- 8. Most software solutions are developed with a “broken” Issue # or unclear measurement plan and strategy, the impact can be dramatic… 2 Recipe for disaster… Unclear value alignment with features and Scope creep and late stage rework functions Poor adoption once in production Missing or poorly defined business, marketing Blown business plans and ROI and user experience measurement plans Strained IT/Business relationships Miss-aligned technical, marketing/product release and feature Roadmaps OR How would you prefer to gauge and monitor your Pg 8 ae success?
- 9. End-Users and Stakeholders are uncertain of what Issue # they want until they see and interact with it 3 Pg 9 ae
- 10. Requirements can be complex and the elicitation and Issue # management of them is critical to the success of the solution 4 How the How it was customer documented explained the needs How it was What was delivered to needed “production” P g 10 ae
- 11. Weak links typically occur between the “blue sky” Issue # solution, their technical implementation and associated roadmaps 5 P g 11 ae
- 12. The Atech Solution & Approach 3 P g 12 ae
- 13. Atech’s solution… Ascendant: Process and Team Integration Across Disciplines Cr ea tiv M e& ark s Value e ti Busines ng irements & Requ eeds User N al Technic n entatio Implem Others: Compartmentalized & Siloed P g 13 ae
- 14. Why our solutions work We… have found that no single “silver bullet” process is applicable, rather it is the collection of many have taken the best of breed industry and non-industry approaches and learned how to build a better “mouse trap” Customer know our strengths from our weaknesses Experience have staffed with the best of breed + Business consultants Value Customer Research Methods Atech User Centered Design Approach Software Design Business Value Customer Centric Assessment & Marketing & Measurement Measurement Portfolio Manageme Business Process IBM & nt & Six Modeling & Requirements Transformation Rational Technical Sigma Definition & Unified Expertise Management Process P g 14 ae
- 15. “Fail” fast and safe… “ There are many perverse incentives to keep initiatives going past the point of where they should have failed. If there is to be a failure, you want to fail as fast as possible.” Guido F Sacchi, CIO of Compucredit on Requirements Disciplined Innovation Management User Experience Design Business Value Task & Scenario Alignment and Usability Testing Measurement Analysis At Atech we visualize and simulate to drive ROU (Reduction Of Uncertainty). P g 15 ae
- 16. The “all-in” process… P g 16 ae
- 17. /CLARIFY P g 17 ae
- 18. We understand the balance of innovation, execution and cycle time We believe in becoming and strive to be your trusted advisor by understanding your problem space and delivering on what is needed We use a variety of techniques to help you determine the best use of your investment including feasibility vs importance score-carding, portfolio management and business value alignment methodologies to ensure effective cycle times Our engagements can be delivered in four ways… Targeted & Incremental Improvements* End to End Process Delivery (Redesigns, Significant Overhauls or Ground-up)* Healthchecks Ala-cart Services *We highly recommend that a 3-5 day discovery engagement is used to ensure appropriate service offering alignment P g 18 ae
- 19. Typical Engagement Profiles #1 #2 #3 #4 P g 19 ae