UX Super Powers with #ProjectComet
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The document discusses the fundamentals of UX design, tracing its origins to Don Norman's role as a user experience architect at Apple in 1995. It outlines a design thinking process consisting of six steps: empathize, define, ideate, prototype, test, and iterate, emphasizing the importance of understanding user needs and fostering creativity. Additionally, it highlights the significance of collaboration and the various roles involved in the UX design process.
UX Super Powers with #ProjectComet
- 1. UX Super Powers Demian Borba Product Manager, Adobe @demianborba
- 5. 10.17.15 @AdobeUX @demianborba What is UX Design? “UX Design is the strategy in place to take a user from point A to point B.“ "The term UX as we know it was first introduced as a job title in 1995, when Don Norman joined Apple as, upon his request, a “User Experience Architect.” The author of the best-selling book The Design of Every Day Things, Norman is considered a pioneer in user experience. He was thinking about the communication between humans and tools long before he published the text in 1988.” Source: http://blogs.adobe.com/creativecloud/defining-ux/ @demianborba
- 10. 10.17.15 @AdobeUX @demianborba MindsetFixed vs Growth Praising abilities vs effort
- 14. 10.17.15 @AdobeUX @demianborba What can be created with Design Thinking? PRODUCTS SERVICES EXPERIENCES
- 15. 10.17.15 @AdobeUX @demianborba End Result DESIRED #HumanValues CAN BE BUILT #Technology USEFUL #CanBecomeReal
- 16. 10.17.15 @AdobeUX @demianborba The Team @AdobeUX @demianborba Picture: Part of #ProjectComet team, at Adobe MAX 2015
- 17. 10.17.15 @AdobeUX @demianborba Which hats to wear? THE ANTHROPOLOGIST THE EXPERIMENTER THE CROSS-POLLINATOR (T) THE HURDLER THE COLLABORATOR THE DIRECTOR THE EXPERIENCE ARCHITECT THE SET DESIGNER THE STORYTELLER THE CAREGIVERSource: http://www.tenfacesofinnovation.com/tenfaces/index.htm
- 18. 10.17.15 @AdobeUX @demianborba 1. Design Challenge
- 20. Photoshop and Illustrator are not initially designed for UX Design 10.17.15 @AdobeUX @demianborba
- 31. 10.17.15 @AdobeUX @demianborba Explicit needs Implicit needs ALWAYS ASK: WHY? @demianborba 10.17.15
- 32. 10.17.15 @AdobeUX @demianborba NEEDS INSIGHTS Personas and Points of View @demianborba 10.17.15 NAME AGE TYPE
- 34. Lots of tools tackling parts of the problem 10.17.15 @AdobeUX @demianborba
- 35. Friction when making changes 10.17.15 @AdobeUX @demianborba
- 36. Tools limiting creativity 10.17.15 @AdobeUX @demianborba
- 38. 10.17.15 @AdobeUX @demianborba Rules of Brainstorming DEFER JUDGMENT GO FOR VOLUME ONE CONVERSATION AT A TIME BE VISUAL BUILD ON THE IDEAS OF OTHERS STAY ON TOPIC ENCOURAGE WILD IDEAS
- 44. 10.17.15 @AdobeUX @demianborba 10.17.15 @demianborba Make an idea tangible to be experienced
- 45. 10.17.15 @AdobeUX @demianborba “Build to think”. - d.school
- 46. 10.17.15 @AdobeUX @demianborba “Fail often to succeed sooner”. - IDEO
- 54. 10.17.15 @AdobeUX @demianborba Rules of testing LET PEOPLE USE THE PROTOTYPES EXPERIMENT SMALL ADJUSTMENTS OBSERVE THE EXPERIENCE GET CLOSE TO YOUR USERS DON’T FALL IN LOVE WITH IDEAS
- 55. 10.17.15 @AdobeUX @demianborba Then iterate (always one phase at a time)
- 57. 10.17.15 @AdobeUX @demianborba UX starts and ends with PEOPLE
- 58. Thank you. Questions? Demian Borba Product Manager, Adobe @demianborba http://adobe.ly/comet