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Kaba Su 
Yahoo Design
Who do you want to be? 
‣ Start up founder 
‣ Designer 
‣ F–codeDesigner 
‣ PM 
‣ Developer
Interaction Designer 
What the society think I do. What my friends think I do. What my mom think I do. 
? 
What engineers think I do What I think I do. What I really do.
‣ UXE)ÜFe]Ü 
‣ †‹ 
‣ r¯87–code
進擊的UX - UX and rapid prototyping @ 元智
使用者經驗
進擊的UX - UX and rapid prototyping @ 元智
USER 
Bad experience 
塊 
陶 
啊
存續 
Business 
viability 
可行 
Technology 
feasibility 
需求 
User 
desirability 
:®D
UX User eXperience 
]!b1y
UCD User Centered Design 
]!bn[
Empathy ~)6
⤓⑺ 䗹⑺
$4)/E0 
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UX策略與設計流程
策略就是方向、 時機跟程度。 
而且順序不能錯。 
՝Ô
Self-actualization 
%yd 
Esteem 
%É 
Social needs 
ĉ6* 
Safety and Security 
jn_ƒÓ 
Physiological needs 
¶t/b|} 
Maslow - Hierarchy of needs
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Meaningful 
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Emotional 
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Rational 
M 
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R
vT’Ž 
strategy 
” 
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n[ 
 
Inspiration 
Ideation 
Design 
Vision
vT’Ž 
strategy 
” 
Inspiration 
 
Ideation 
n[ 
Design 
‘2 
Build 
(g 
Evaluate 
plreoaarcntiinvge lreeaarcntiinveg
Optimization Revamp Innovation 
‣ Metrics driven 
‣ Usability 
‣ Lean testing 
‣ User Study ‣ Design research 
‣ Exploratory 
research 
‣ Conceptual front-end
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廟算者,多算勝,少算敗?
¿JŸ„~ 
{OŸ„~ 
Ÿ„ÃÀz 
dŒ UX ŽÆ²©Ë: 
87‹ 
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source: Nordstrom Innovation Lab
食無定味,適口者珍 
山家清供,林洪
Don’t listen to your users
Context 
† 
Concept 
Ïš 
Observe them
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30:+œ 
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進擊的UX - UX and rapid prototyping @ 元智
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© 2011 Jeremy Alexis 
52 
Need Finding Idea generation Prototyping 
“how might 
we?” 
Value 
proposition 
Research Patterns Ideas Concept 
systems 
Build Iterate
設計就是不停地戰鬥
2,500,000 
Lotus Elise S
X L— X 12 = ? NTD
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Redesigning 
the way you 
see the world
進擊的UX - UX and rapid prototyping @ 元智
使用者告訴我們... 
What we learned from users
使用者告訴我們... 
What we learned from users 
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!LD` 
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產品設計原則 
Product design principles ¤yS9 
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ra 
t 
Efficiency 
Rich content 
To to know simply express They want what participate themselves 
diversity 
others and 
feel
彙整多元觀點
快速 

 
易於參與
產品設計原則 
Product design principles
)%7.'C 
1S2+6 
HOW MIGHT WE DESIGN THE EASIEST WAY 
FOR USERS TO EXPRESS THEIR OPINION?
R#5- 
THE MOST DELIGHTFUL WAY TO 
KNOW WHAT OTHERS FEEL?
戰鬥就是快 
Rapid Prototyping
/-M|
-5O
進擊的UX - UX and rapid prototyping @ 元智
進擊的UX - UX and rapid prototyping @ 元智
進擊的UX - UX and rapid prototyping @ 元智
進擊的UX - UX and rapid prototyping @ 元智
Prototyping tools
Prototyping tools 
3 O9 O9 O9  $9 9 
i O O O $M OM OM 
*oXN $M ¦ ¦ $ OM OM 
Œ*wN $ $M $M M OM OM 
€'Cw M M M OM $ $¦ 
(gˆf ¦ ¦ ¦ $ M $ 
“8 ¦ M OM $M ¦ M
Prototyping tools 
Axure http://www.axure.com/ 
Flinto 
https://www.flinto.com/ 
example screens: 
http://goo.gl/5w1Gkk 
Invision http://www.invisionapp.com/ 
framer.js http://framerjs.com/ 
pixate http://www.pixate.com/
Keynote 
animation prototype 
87+sÛO9 
›FÛO 
J €°sÛ$M 
¿J¬sÛ$R 
m¬±d¬sÛM 
g•¸”Û¦
進擊的UX - UX and rapid prototyping @ 元智
進擊的UX - UX and rapid prototyping @ 元智
進擊的UX - UX and rapid prototyping @ 元智
Flinto 
Browser base prototype 
87+sÛO9 
›FÛO 
J €°sÛ¦ 
¿J¬sÛ$M 
m¬±d¬sÛM 
ÌvÛM 
g•¸”Û¦
進擊的UX - UX and rapid prototyping @ 元智
Invision 
Browser base prototype 
87+sÛO9 
›FÛO 
J €°sÛ¦ 
¿J¬sÛ$M 
m¬±d¬sÛM 
ÌvÛOM 
g•¸”Û¦
Axure 
Browser base prototype 
87+sÛ 
›FÛ$M 
J €°sÛ$R 
¿J¬sÛM 
m¬±d¬sÛM 
g•¸”Û$
Pixate 
interactive single screen 
prototyping 
87+sÛ9 
›FÛOM 
J €°sÛOM 
±d¿J¬sÛOM 
m¬±d¬sÛ$¦ 
g•¸”Û$
framer.js 
highly interactive single screen 
prototyping 
87+sÛ9 
›FÛOM 
J €°sÛOM 
±d¿J¬sÛOM 
m¬±d¬sÛ$ 
g•¸”ÛM
進擊的UX - UX and rapid prototyping @ 元智
小結
‣ Developer 
‘aZÚ£w‹» 
O#BÒÈc 
Code for a meaning 
‣ Designer 
motion ’½rµ 
user insightlu­ 
prototyping F@ˆÁH·“ 
§z‡!{OŠ 
‣ PM / founder 
˜ ;¢ŸÚoWq 
eN²©g0ÑS 
6²©2Yp
Tactic Strategic 
 
your career
your career 
Tactic Strategic
your career 
Tactic Strategic
一位非常成功的微禿中年曾說
你的時間有限,不要為別人而 
活,不要規循別人的信念中... 
最重要的是,鼓起勇氣跟隨你 
的心靈與直覺,它們才知道你 
想成為怎樣的人。 
Stay hungry, stay foolish.
重要的是,千萬不要以為你是 Steve Jobs

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