V2M2 Group Presentation
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Digital marketing is a comprehensive approach utilizing digital technologies to promote products and services, aiming to enhance brand visibility and sales through various techniques like SEO, social media, and content marketing. V2M2, or Viral Visual Marketing and Management, focuses on integrating digital marketing with business growth strategies while offering services like strategy implementation, consultation, and management. They emphasize a customer-centric approach and provide tailored solutions based on market evaluation and digital presence analysis.
![What is Digital Marketing?
• Digital marketing is an umbrella term for the targeted, measurable, and
interactive marketing of products or services using digital technologies to
reach and convert leads into customers and retain them.The key objective is
to promote brands, build preference and increase sales through various
digital marketing techniques. It is embodied by an extensive selection of
service, product and brand marketing tactics, which mainly use the Internet
as a core promotional medium, in addition to mobile and traditional TV and
radio.[1]
• Digital marketing activities are search engine optimization (SEO), search
engine marketing (SEM), content marketing, influencer marketing, content
automation, campaign marketing, and e-commerce marketing, social media
marketing, social media optimisation, e-mail direct marketing, display
advertising, e–books, optical disks and games, and any other form of digital
media. It also extends to non-Internet channels that provide digital media,
such as mobile phones (SMS and MMS), callback and on-hold mobile ring
tones.[2]The fundamental concept in digital marketing is based on the
inbound marketing approach or generally its called customer centric
approach.
• According to the Digital Marketing Institute, Digital Marketing is the use of
digital channels to promote or market products and services to consumers
and businesses.
773-706-4624~www.viralvisualmarketing.com](https://image.slidesharecdn.com/v2m2-group-presentation-160217181201/85/V2M2-Group-Presentation-3-320.jpg)
V2M2 Group Presentation
- 2. V2M2 Strategic Digital Marketing viralvisualmarketing.com
- 3. What is Digital Marketing? • Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.[1] • Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.[2]The fundamental concept in digital marketing is based on the inbound marketing approach or generally its called customer centric approach. • According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses. 773-706-4624~www.viralvisualmarketing.com
- 4. Why V2M2? V2M2 stands for Viral Visual Marketing and Management. We are a team of business strategists with a focus on sustainable business growth by creating operational synergies between digital marketing, organizational development and financial strategies. 773-706-4624~www.viralvisualmarketing.com
- 5. Why Do I Need This? • There is a lot of noise in the digital marketing space with new technologies and platforms coming out almost weekly. • Businesses know that they need to increase brand visibility but are not sure which delivery medium will result in the greatest return on marketing investment (ROMI). • Opportunity Cost to business justifies the investment of a digital marketing team
- 6. Ask Yourself…. • Hiring, onboarding, training, benefits for staff? • How many of these hours could have been spent with clients? • Cost of tools to manage your digital strategy? • Could existing staff be better utilized elsewhere? • What if the staff member leaves • Process starts all over again…. How much revenue is lost from self management or internal team? 773-706-4624~www.viralvisualmarketing.com
- 7. How does V2M2 synergy work? • Right Pricing? • Realistic goals? • Budgeting? • Right message • Rght target market • Right delivery medium • Strategic connections • Wasteful processes? • Resources maximized? • Right People • Vision internalization • Goals • Team Organizational Operational Financial Digital Marketing 773-706-4624~www.viralvisualmarketing.com
- 8. The V2M2 Process 1. We look at your business goals in terms of revenue and profitability 2. We determine which products or services will resonate on digital media with greatest potential for profitability. 3. We identify any potential obstacles to the success of your digital marketing strategy, both internal and external (Operational, Financial and Organizational) 4. Those issues are addressed and guidance provided 5. Market research and digital presence evaluated (website, seo, social presence, digital reputation, competitive research, analytics) 6. Digital strategic plan is proposed in line with company vision and revenue goals. 773-706-4624~www.viralvisualmarketing.com
- 9. Components of StrategySearchEngineOptimization • Increase visibility • Keyword Research • Backlinks for building authority • Search engine marketing SocialMediaMarketing • Online Reputation Management • Content Development • Content delivery • Correct social channels • Strategic online public relations • Influencer marketing WebsiteOptimization • Maximizing website speed • Identifying website build issues (Internal and aesthetic) • Content • Keywords and Title tags 773-706-4624~www.viralvisualmarketing.com
- 11. Our Services? Digital Marketing Strategy • Business Review • Competitive Review • Online Presence Review (Search engine, reputation, social, trends) • Website Metrics Review and Recommendations • Search Engine Optimization Recommendations (keywords, placement, content) • Social media recommendations (platforms, design, tools) • Content curation and creation recommendations (timeline, platforms, delivery, type) • Messaging recommendations and timeline • Online Public relations recommendations 773-706-4624~www.viralvisualmarketing.com
- 12. Our Services? Implementation and Management • We use our tools to implement and manage your digital marketing strategy • Weekly Reviews and progress reports • Social (social media management, social listening, posting, online public relations, social reputation management) • SEO (keyword research, trends, keyword placement, search engine marketing) • Website optimization (work with your developer for website efficiency, tags, keywords, speed, visibility) • Google analytics and social analytics • Dynamic in nature, we will respond to changing trends and consumer affinities • Media recommendations (video, photo, link, text) • Content curation (content creation recommendations) 773-706-4624~www.viralvisualmarketing.com
- 13. Our Services? Consultation and Training • How to determine and use the best delivery platform (social) • Scheduling and content curation (media type and tools) • Analytics and how to understand it (Google and social) • Determining how to reach your target market • Best Tools to use for your strategy based on your budget • Progress review and recommendations • Website and SEO optimization (best tools and how to do it) • Social Media best practices and tools We will meet with you or your team to teach you how to effectively implement your digital marketing strategy 773-706-4624~www.viralvisualmarketing.com