World's Most Important Brand Has Your Name On It by Prof. Bong De Ungria
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The document emphasizes the importance of personal branding, encouraging individuals to utilize marketing principles to stand out. It provides a structured approach to developing a personal brand, including tips on storytelling, scoring criteria, and common pitfalls to avoid. Additionally, it highlights the need for a compelling and memorable brand that integrates personal identity with professional attributes.
World's Most Important Brand Has Your Name On It by Prof. Bong De Ungria
- 1. The World’s Most Important Brand has YOUR Name on it High Performance, Highly Personal Marketing vCOACH Bong De Ungria Nov. 2010 V vCoach
- 2. Outline Your personal brand should be a top priority for you! 1. Why? 2. How? 3. Sample 4. Scoring 5. Tips to Win http://www.businessweek.com/magazine/toc/06_32/B399606globalbrands.htm V vCoach
- 3. Outline Just imagine your life if you were a top brand… 1. Why? 2. How? 3. Sample 4. 5. Scoring Tips to Win V vCoach http://www.businessweek.com/magazine/toc/06_32/B399606globalbrands.htm V vCoach
- 4. 1. Rationale Why this branding exercise? Apple, Microsoft, Coke, IBM, Google are great brands valued at more than $40 Billion. But their global success has little impact on you. For you, the most important brand in the world is YOU! So, utilize business and marketing principles to make YOU, the personal brand, stand out and win. V vCoach
- 5. 2. How? Create lasting images, stories in the mind of customers… Use universal symbols and pictures. Link elements together in a story. Make the story, compelling, memorable, unique & extraordinary. Choose 1 word that you want your customers to remember… V vCoach
- 6. Outline Your personal brand should be your priority… 1. Why? 2. How? 3. Sample 4. Scoring 5. Tips to Win V vCoach
- 7. vCOACH Bong De Ungria My Personal Brand Story Nov 2010 V vCoach
- 8. This is YOU! YOU V vCoach
- 9. Like everyone else, Your feet form an inverted “V” YOU V V vCoach
- 10. I am a Vcoach whose mission is to reverse the “V” through Vision- driven COnsistent ACHievement YOU vCOACH V V V vCoach
- 11. When you get it right, the ATENEO eagle will bring down a gong to celebrate your success! YOU vCOACH ATENEO- EAGLE V GONG for BONG V vCoach
- 12. BUT, when you get it wrong and drop the ball, then I will un- grease your gloved hand with… YOU vCOACH ATENEO- EAGLE V Un- Grease GONG Un-GREASE for BONG For DE UNGRIA V vCoach
- 13. With sunlight from WALTERMART YOU vCOACH ATENEO- EAGLE V Un- Grease GONG Un-GREASE for BONG For DE UNGRIA V vCoach
- 14. V is for a Vision-driven Consistent Achievement (VCoAch) YOU vCOACH ATENEO- EAGLE V Un- Grease GONG Un-GREASE for BONG For DE UNGRIA V vCoach
- 15. VCoAch integrates who you are to what you do everyday… YOU vCOACH ATENEO- EAGLE V Un- Grease GONG Un-GREASE for BONG For DE UNGRIA V vCoach
- 16. Some outstanding student personal brand stories Compressed in single slides V vCoach
- 17. OK Chino Ibarra- Stradcom Sun China OK e-Barrack V IT Pro vCoach
- 18. CORKNEE RAF-RAF TANK-KO Portal East Raf-Raf Tank-ko tuhod Portal East Inc V vCoach
- 19. JOLLY Bea Pacheco- Citibank Echo… …ya aaAA Y Patch Patch Bee for Bea Citi-es Jolly-Bee V vCoach
- 20. Goddess Lane Buddha-y (PSBank) V vCoach
- 21. This is outstanding only because it is exactly opposite of best practice Using a proper name That not everyone knows V vCoach
- 22. Is your name “Adolf”? V 22 vCoach
- 23. No, it is “Friendly” Rommel* *Hitler’s 2nd in command V vCoach
- 24. 4. HOW this Marketing Exercise is scored vCOACH Bong De Ungria V vCoach
- 25. Earn the highest grade of 4.0 by developing a visual story that contains 5 elements 1. 1 word descriptor = 1 point (vCOACH) 2. Nickname = 0.5 point (Bong) 3. Family name = 0.5 point (De Ungria) 4. Your recent photo= 0.5 point 5. Work = 0.5 point (Ateneo, Waltermart) 6. Memorable, visual story that ties descriptor, nickname, family name, photo and work together = 1 point V vCoach
- 26. Outline Your personal brand should be your priority… 1. Why? 2. How? 3. Sample 4. Scoring 5. Tips to Win V vCoach
- 27. 5. Tips Avoid this… Personalities or proper nouns like people, places, – (not everyone will know them) Complicated pictures Pictures only (need text to accompany each picture to avoid misinterpretation) Normal story-telling (will not stand-out) V vCoach
- 28. 5. Tips Learn from excellent 1 word commercial stories… Use this link… http://www.youtube.com/watch?v=wbkUu_nl-OM V vCoach
- 29. 5. Tips Own 1 word – sounds like, acts like your brand… Use this link… http://www.youtube.com/watch?v=VMWV8g07RzQ V vCoach
- 30. 5. Tips Do this… Sounds like (example: Gong for Bong) Partial representation (example: Un-grease for De Ungria) Select positive, relevant descriptors/ differentiators like vcoach (not common:“friendly” or “hardworking”) Use multiple slides to build; animation does not work in slideshare. Submit on time 3 times (embed in blog, post link at Facebook, email to vcoachclass@gmail.com) V vCoach
- 31. 5. Tips Learn from world’s #1 brand worth $ 57 Billion http://www.forbes.com/2010/07/28/apple-google-microsoft-ibm-nike-disney-bmw-forbes-cmo-network-most-valuable-brands_slide_2.html V vCoach
- 32. 5. Hyper2: High Performance, Highly Personal Brand What would Apple’s brand value of $57B be without Steve Jobs? V http://cdn.slashgear.com/wp-content/uploads/2009/01/steve-jobs-3g-iphone1.jpg vCoach
- 33. 5. Hyper2: High Performance, Highly Personal Brand Drive your brand with personal vision! vCOACH Rule#1: There is no such thing as it’s only business or it’s only personal. Today, it’s both business & personal ! V http://cdn.slashgear.com/wp-content/uploads/2009/01/steve-jobs-3g-iphone1.jpg vCoach
- 34. Summary Just imagine your life if you were a hyper2* brand… 1. Why? 2. How? 3. Sample V 4. Scoring 5. Tips to Win vCoach http://www.businessweek.com/magazine/toc/06_32/B399606globalbrands.htm *hyper2= high performance, highly personal V vCoach
- 35. The World’s Most Important Brand has YOUR Name on it High Performance, Highly Personal Marketing vCOACH Bong De Ungria Nov. 2010 V vCoach