Value Added Services and WebRTC
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The document discusses value-added services using WebRTC technology. It begins by outlining challenges currently facing enterprises and service providers, such as improving mobile experiences and reducing costs. It then examines how WebRTC could address these challenges by enabling new communication applications. Examples of potential WebRTC uses are presented across vertical industries like healthcare, IoT, and special needs, as well as for customer management, collaboration, and broadcasting. The document concludes by speculating on future directions such as using the data channel, moving beyond phone numbers with digital identity, and incorporating artificial intelligence into services.
Value Added Services and WebRTC
- 1. 1COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Value-Added Services and WebRTC Jim Machi SVP Product Management and Marketing February 15, 2016
- 2. 2COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. What We Do Provide Cloud-Centric Communications Infrastructure and Applications to Enable an Agile Network › New Services and New Way of Providing Services for: § IMS / VoLTE § Enterprises § IoT § OTT
- 3. 3COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. WebRTC Has Similar Characteristics as VoIP Hype Cycle Seminal Event Revolu4onary Technology Integrated Communica4ons Stages of Deployment Ecosystem Architecture Scrambling
- 4. 4COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Current State of WebRTC – Are We There Yet? 2011 2013 Today 2014 2012
- 5. 5COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. WebRTC Ecosystem Overview
- 6. 6COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Browser Progress
- 7. 7COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Business justification for WebRTC Lower costs Raise revenues Add Value
- 8. 8COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Enterprise Challenges › Service (High Value) Customers Better While Reducing Cost! › Analytics › Expect Excellent Mobile Experience › BYOD › Codec wars ✗ ✗
- 9. 9COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Options to Address the Enterprise Challenges › Utilize Big Data / Analytics › Integrate Social Media › Integrate Video › Security › Integrate Smartphone › Cloud Deployment › WebRTC Gartner: “By 2019, WebRTC will be utilized for 15% of enterprise voice and video communication, up from less than 1% today."
- 10. 10COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Service Provider Challenges v Issues / Challenges › Declining Overall Revenue § Value-Added Service Revenue Loss to OTT Apps § Peer to Peer Connectivity from OTT Apps § All You Can Eat Connectivity › CAPEX/OPEX Spending to Revenue › Competition from New Fangled Service Providers § Microsoft, Facebook, Google › Interop with Many Networks › Advertisement revenue
- 11. 11COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Move to “Enterprise IT” Deployment Model › NFV/Cloud › Service Agility Provide Services to Increase Customer Loyalty › Service Continuity › Interop Options to Address the Service Provider Challenges New/partner services? Voice/Video-‐based? Ver4cal? ? v Deploy New Apps and Services
- 12. 12COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Value-Added Services are Changing
- 13. 13COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. VoLTE Enables Rollout of New Applications v VoLTE-IMS Network › Provides an end-to-end all-IP platform for deployment of innovative new applications › Facilitates tight integration of application mashups through concurrent data transmission capabilities › Supports commercial bundling of voice, video, and messaging services with complementary applications › Extends service provider reach from smartphones to non-SIM devices such as tablets Home IMS Network Called Network IPX Transit Provider App Servers Vertical Applications
- 14. 14COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Value Added Services 2.0 Tradi4onal Telephony Web Telephony
- 15. 15COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. SIP / IMS App WebRTC – SIP GW Signaling / Transcoding Rich Media Mixing (Voice / Video Conference, Stream, Record) Engine Needed for Value-Added Services
- 16. 16COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Engine Needed for Value-Added Services
- 17. 17COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Key WebRTC Value-Added Service Problems to Solve v Interoperability v Scalability v Integration into Mobile Architecture v Centralized Recording
- 18. 18COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Browser to “something else” eNodeB eNodeB NodeB
- 19. 19COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. WebRTC to SIP/PSTN Interworking Media Server Control REST Oracle WebRTC-Session-Controller with Application Server (OCCAS-lite) Signaling over WebSocket Media SIP Media Media Server / MRF Media WebRTC traffic Legacy VoIP SIP traffic Media Media
- 20. 20COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Scalability solved Dynamic Encoder Sharing Monolithic Architectures Graphics Processing Unit Vertical vs Horizontal Scaling Media Server Clusters mess (and centralized recording)
- 21. 21COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Transport Session Control IMS Architecture with WebRTC Services Applica1ons Services OSA SCS IM SSF WebRTC SIP AS HSS 3G UTRAN 2.5G GRAN IPX MNO IWF Applica1ons OSA AS CAMEL SIP AS DEA DRA Charging Func1ons SLF BGCF MGCF TR-‐GW SGW IMS MGW eIMS-‐MGW IPV4/IPV6 IP-‐CAN MRF eMRF MRB IPX CS Network IP Networks IBCF CSCF I/S-‐CSCF P-‐CSCF eP-‐CSCF Signaling traffic WebRTC enhancement Bearer traffic
- 22. 22COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Key WebRTC Use Cases Vertical Customer Management Collaboration
- 23. 23COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Vertical – Emergency Services v Key Challenges › Build a mobile integrated emergency notification application supporting text, voice and video interaction with public safety staff at college, corporate and medical campuses › Time to market was critical › Needed secure recording, archiving and playback of interactions
- 24. 24COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Vertical – Emergency Services Cloud User Mobile App Public Safety Console Mobile or WiFi Network GPS
- 25. 25COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Vertical – Telehealth
- 26. 26COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Example Use Case: Medical Monitoring with IoT As pitched during Hack-a-thon @ Sensors Temperature Heart Rate & Respiration O2 Level Raspberry Pi Rich Media Mixing (Recording) Nurse Station Media Session & Data
- 27. 27COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Vertical - IoT
- 28. 28COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. v WHAT: Video Relay and Translation Services › Deaf and hard of hearing communities › 24x7x365 Service Provider › FCC mandated to support legacy devices from all vendors › 30 call centers; 400+ interpreters › Supporting 10’s of thousands of customers v Why WebRTC › Reduces COGs / Lower barrier to access customer base v Key Characteristics of the Soution: › Any-to-Any video (SIP/WebRTC Convergence) › IVVR / Video-voicemail / ACD › Centralized Recording › Video quality › High Reliability Vertical – Special Needs
- 29. 29COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Customer Management - Contact Center RECORD CPA STREAM CONFERENCE RECOGNIZE SPEAK
- 30. 30COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Customer Management – Click to Call
- 31. 31COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Customer Management – Virtual PBX v WHAT: smart SMB phone system delivering multi-ring, multi-phone number and virtual receptionist functionality to mobile and browser clients. v WHY WEBRTC: › Last mile access / Endpoint cost v Interworking: › Interworking WebRTC to SIP › Transcoding Opus to G.711
- 32. 32COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Collaboration – Audio/Video Conferencing Hey, Iam the LOUDEST Talker! What’s that echo? “ENTER YOUR PIN CODE”
- 33. 33COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Collaboration – Virtual Meeting Room
- 34. 34COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Collaboration v WHAT: WebRTC Enterprise conferencing & whiteboard collaboration application › Global distributed team › Sales and training conferences v Why WebRTC › BYOD v Key Characteristics of the Solution: › Any-to-Any video (SIP/WebRTC Convergence) › Large scale conferencing › Centralized Recording › HD Audio and Video quality › High Reliability
- 35. 35COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. The Future – Use of the Data Channel v File Sharing v Context v Gaming v Peer Assisted CDN v ServerLess Networks
- 36. 36COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Broadcasting
- 37. 37COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. The Future – End of the Phone Number?
- 38. 38COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. The Future – Artificial Intelligence v Far-Fetched? › Contextual Ads › Concierge Service › Contact Center Bots › Voice Biometrics
- 39. 39COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Wake Up One Day Wireless Service Provider Applica4ons Standards 2nd Gen Architecture Interop Business Useful
- 40. 40COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED. Dialogic is a registered trademark of Dialogic Corporation and all companies controlling, controlled by, or under common control with Dialogic Corporation. (“Dialogic”). The names of actual companies and products mentioned herein are the trademarks of their respective owners. 01/16