Values underpin a purpose driven organisation
2 likes232 views
The document emphasizes the importance of instilling values within organizations to create a purpose-driven culture, highlighting the need for accountability and prioritizing others' interests. It outlines a three-step framework: rediscovering strengths, renouncing negative practices, and reclaiming emotional connections to values. The text questions conventional business motivations, urging companies to foster integrity and genuine commitment to stakeholders.
Values underpin a purpose driven organisation
- 1. VALUES UNDERPIN A PURPOSE DRIVEN ORGANISATION
- 3. To Ensure Values Are Embraced & Embedded • Show a willingness to put the interests of others above themselves • Commit to safeguard the future even amidst the pressures of the present • Take accountability of one’s actions • Provide rewards and recognition based on contribution, not power
- 4. Misplay
- 6. We Need A Values Revolution
- 7. TRUEL Values
- 9. Under Your Sphere Of Influence • What standards do I regard as inviolable? • Where am I unwilling to sacrifice my own integrity? • What is my “moral signature”? • What values do I want others to infer from my actions?
- 10. The 3 R’s
- 11. 1. Rediscover What Makes You Great Questions that should be asked: • What are my distinct physical assets? • What made us famous / popular in the first place? • What is our root strength? • What is unique about our heritage or provenance? • What principles or beliefs guide our behavior? • What are we for? What are we against? • What would we die for? • What beliefs seem to be at the heart of the brand?
- 12. 2. Renounce What Makes You Bad
- 14. 2. Renounce What Makes You Bad Questions that should be asked: • Why is the paramount objective of business to make money (rather than to enhance human well being in economically and efficient means)? • Why are corporate leaders only accountable for their immediate effects of their actions (and not for second or third tier consequences)? • Why are executives evaluated and compensated primarily on short-term earnings (rather than long-term value creation)? • Why does big business feels it’s beefing up its social credentials by incorporating pithy mission statements and fat CSR budgets (rather than an unshakeable desire to do the right thing everytime)? • Why do corporates only refer to customers and consumers (rather than all those lives who are affected or impacted)? • Why is a company’s brand built as a marketing concoction backed by advertising dollars (rather than one which is co-created within and is embedded through ripples not rockets)?
- 16. 3. Reclaim The Love
- 17. 3. Reclaim The Love • Are your values emotional? • Are they above the competitor norm? • Are they credible and relevant for the organization? • Are they something that all stakeholders would care about? • Why are words like “love”, “devotion”, and “honor” so seldom used and heard within the halls of corporate? • Why are the ideals that matter most to human beings the ones that are most notably absent from management speak?
- 18. LOVE