Vc persistent systems venture relationship

Persistent Systems
– Venture Partnership Overview
April 13, 2013

Christopher Geddes
Senior Director, Business Development

www.persistentsys.com

Forward-looking and Cautionary Statements
Certain statements in this Presentation concerning our future growth prospects are forward-looking
statements, which involve a number of risks and uncertainties that could cause actual results to differ
materially from those in such forward-looking statements. The risks and uncertainties relating to these
statements include, but are not limited to, risks and uncertainties regarding fluctuations in earnings, our ability
to manage growth, intense competition in IT services including those factors which may affect our cost
advantage, our revenues highly dependent on customers located in the United States, wage increases in India,
our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time
frame contracts, client concentration, restrictions on immigration, industry segment concentration, our ability
to manage our international operations, reduced demand for technology in our key focus areas, disruptions in
telecommunication networks or system failures, our ability to successfully complete and integrate potential
acquisitions, liability for damages on our service contracts, concentration of major operations of the Company
in one city, withdrawal of governmental fiscal incentives, political instability and regional conflicts, legal
restrictions on raising capital or acquiring companies outside India, and unauthorized use of our intellectual
property and general economic conditions affecting our industry. The Company may, from time to time, make
additional written and oral forward-looking statements, including statements contained in the Company's
filings with the Stock Exchanges and our reports to shareholders. The Company does not undertake to update
any forward-looking statements that may be made from time to time by or on behalf of the Company.

© 2011 Persistent Systems Ltd www.persistentsys.com 2

Persistent Systems at a Glance
Persistent’s Product Lifecycle Expertise
Maintenance Research
Technical Support

Usability
Deployment Engineering

Prototyping
Sales
Support Development

Verification and
Training Validation
Performance
Engineering
Documentation Porting


Persistent Growth: 49% CAGR - $170M FY11


Persistent Systems Facilities: 6000+ Engineers

Bhageerath Aryabhata–Pingala Panini

Senapati Bapat Road, Pune (operational) Karve Road, Pune (operational) Senapati Bapat Road, Pune (operational)

Goa Hinjewadi, Pune Nagpur

Verna, Goa (operational) Under construction (artist impression) Under construction (artist impression)

© 2011 Persistent Systems Ltd www.persistentsys.com 5 5

Industry Awards & Recognition

2nd Asia’s Best Leading Player in the Cloud Fifth in PwC Global Top 3 player for
Employer Brand Computing and Software/ ISV Software 100 Leaders Smartphone App. Dev.
Award R&D Segments by Zinnov 2011 2011

Asset Triple A Corporate The ‘ICAI Awards for ISO 9001:2008 ‘India’s Emerging Excellence in Corporate
Awards 2010 Excellence certification Software Company of Governance Award

1
in Financial Reporting’ the Year’

01
-2 2010
08
20

NASSCOM Innovation award
Fastest Growing Companies Samsung’s ‘Most Preferred
by Deloitte Outsourcing Business Partner’

Ranked 9th in The Fast50 Reader
Favorites 2008 2008-09

Global Footprint – Onsite/Offshore Delivery Model

Sales Office Delivery Centre

Scotland Netherlands

Germany

Tokyo

Nagpur

Pune Singapore
Goa
Hyderabad


Our Systems & ISV Customers
Product Development
Product Development Relevant Customers
Relevant Customers

SPSS

SPSS

Long Term Partnerships: 6+ years
Long Term Partnerships: 6+ years

Backbone For Customer Acquisitions
SPSS

acquired by

acquired by acquired by

acquired by

acquired by

acquired by

© 2011 Persistent Systems Ltd www.persistentsys.com 9 9

Our Enterprise Customers – Go-To-Market


VC Relationships


Start-up Portfolio


PERSISTENT’S NEW TECHNOLOGY FOCUS


Continuing Investment in Key Thrust Areas
Business
Telecom & Intelligence
Mobility & Analytics

SPSS

Partners in Innovation

Saas and Cloud Web 2.0 and Enterprise
Computing Collaboration


Mobility, Cloud, Collaboration, BI/Analytics

Professional Services & Implementations

Custom Configurations

Product End of Life & Maintenance


Continuing Investment in Key Technology Thrust
Areas
Business
Telecom & Intelligence
Mobility & Analytics
• Big Distributed
• Operators Data
• OEMs • Hadoop
• Equipment Competency
• Device Manufactures Center/App
• OSS/BSS Building
• Billing • Connectors/Integ
• Provisioning rators
• IP COM/ IP TV • Data Mining
• Monitoring • Sentiment
• Set Top Boxes Analysis
Partners in Innovation • Reports/Dash
Boards
Saas and Cloud Web 2.0 and Enterprise
Computing Collaboration
• Professional • Social Networks
Services • Workflow
• Managed • Enterprise
Services Search
• App • Content
Migrations/Cloud Management
• Services • Identity Data
• Infrastructure Management
• Cloud Bursting • Security
• Portals


Persistent Systems Product Release Initiatives
Typical Startup ISV Scenario: Entrepreneur responsible for Core and Non-Core Work

Round 1 Funding, only 6-12 months to launch
CORE
• Core ideas and algorithms
• Developing intellectual property
• Finding lead customer
Idea • Startup organizational issues

Release to Market
NON-CORE
Entrepreneurs •Project Management,
Vision/Idea •Planning and Tracking,
•Bug and Issue Database,
•Test Harnesses, Source Repository,
•Documentation, Training, Maintenance
•Installation, Build, Reports
•Infrastructure & Frameworks,
•UI Components, Security,
•Data Access, Connectors etc.


Persistent Systems Product Release Solution
Persistent Helps Entrepreneur Focus On Core Work

Round 1 Funding, only 6-12 months to go “live”
Entrepreneur Responsibility
• Core Ideas and Algorithms
• Developing Intellectual Property
Idea • Finding Lead Customer
• Startup Organizational Issues‘

Release to market
Persistent Systems Responsibility
Entrepreneurs/
Vision/Idea
• Project Management, Planning and Tracking
• QA & Testing
• Bug and Issue Database
• Test Harnesses, Source Repository,
• Guidelines, Documentation
• Training, Maintenance, Installation,
• Build, Reports
• Data Access, Connectors
• Infrastructure & Frameworks
• UI Components, Security


Example: Persistent Systems Help!
Persistent Systems provides start-ups with…

Microsoft Java based Processes Reusable/Shared
Competency Center and Templates Frameworks
- Take ownership of the - Reduce time to market,

- Huge resource entire software risk of failure, cost of
development life cycle: development
pool of architects,
provide product - Compact Framework
consultants, best development services, based Data Capture on
practices, tools and not just people PDAs; SQL Server
experience to bank Notifications and Events
- Reduce overheads
on! - 70+ Adapters and
while maintaining
Connectors to various
efficiency, quality and
backend systems
traceability

…and 21 years of software product development experience

Your (ISV) Team at Persistent Systems
Quarterly Review Meetings
CTO, SVP, VP
OPD Head

Monthly Review Meetings
VP / Director
Engineering
Engg. Mgr.

Weekly Review Meetings
Product
Manager

Product Development QA
Support
Customization Lead Lead
Development QA Customer
Development QA
Development Team Member
Lead
Lead QA
Team Member
Development
Lead QA
Team Member
Team Member Team Member

UI Release
SysAdmin Documentation
Designers Management


Competency Centers at Persistent Systems

• HTML 5 Open
Source
• PHP, Python

• Java, .NET Java
& Spring Usability
Engg
• Ruby on Rails
Competency
• Spring, Hibernate Center

• Certification, QA, Testing
Connectors
• Flex Microsoft

• Agile Scrum Performance
Engg
• Ajax/Zend

Persistent Systems –
Agile Software Development Approach
1 Day 2 Days 2 Weeks 1 Week 1 Week

Requirements

Rapid POC
Rapid POC
Design
Application
Launch
Daily Scrum

Developer Org
Developer Org
Production Org
Production Org
Trial & SQE Org
Trial & SQE Org
Application Idea Launch
Application Deployment for feedback
Product Demo
Reusable Components

Market Feedback
Market Feedback
Incremental Requirement Gathering & Development

Persistent Systems Offering – At A Glance

Processes

Entire SDLC services 21 years, 300+
customers,
5000+ product
Releases: 5 years
Easy access to
talent
VC Synergies… Customer
Similar Existing Referrals
Projects
R&D Capabilities

Competency Centers
Domain (Performance++)
Experts
Persistent Provided
Services

People + Process + Innovation + Experience = Excellence

Proposed Relationship
• 360 Degree Solution
• Outsourced Software Product Development
• Solution Accelerators i.e. Ecosystem Integration
• Product Road Map Engagement – Future Feature/Solution Focused
• Customer/Enterprise Introductions: Shorter Distance To Revenues
• Resource For VC to Deploy
• Greater Control of Investment Deliverables
• Greater Visibility Into Product Quality (Offshore Development Center)
• Shorter Time to Market Value
• Proposition for CEO/Founder
• Introductions to VP Engineering & Development


Business Models
• Time and Materials
• Co-development Model With Customer
• Monthly Invoicing Model Based on Team Structure
• Offshore: USD 40 per person hour, Onsite: USD 125 per person hour
• Not to Exceed Budget
• Fixed Cost
• Phase 1: Requirements Analysis Phase
• Phase 2: Project Execution
• Invoicing Tied To Milestones
• Revenue/Gain Share
• Co-Investment (Joint Risk)
• Upsides Based On Revenue/Goals (Reward)
• Market Uptake Dependent

• Contract Direct With End Customer or Subcontract to VC


Thank You
Christopher Geddes
Senior Director, Business Development
Mobile: +1 347-380-2147
Chris_Geddes@persistentsys.com

Persistent Systems Inc.
2077 Gateway Place, Suite 500
San Jose, CA 95110.


Vc persistent systems venture relationship

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