Venkatraman IIM Calcutta Talks
1 like533 views
The document discusses the evolution of five key digital webs: machine web, mobile web, social web, media web, and real-time web, detailing their impact on business operations and opportunities. It highlights transformative changes from the dot-com boom to the present and outlines the management challenges companies face amidst rapid technological advancements. Additionally, it emphasizes the importance of innovation and adaptability for companies to remain competitive in a rapidly evolving digital landscape.
Venkatraman IIM Calcutta Talks
- 1. Digitizing Business: 5 Webs | 3 Horizons Professor N. Venkat Venkatraman Boston University IIM Calcutta @NVenkatraman GuruSpeak 2013
- 2. 1995
- 3. 2000: DotCom Boom
- 4. 2000 2012 Global, Digital Business Infrastructure
- 5. 2000 2012 Transformation of India
- 9. Core Competency Competency Trap
- 11. Mobile Social Realtime Web Web Web ‘5 Webs’ Machine Media Web Web
- 13. 1. Machine Web
- 14. •Corning’s Vision Made of Glass •Automobile as “Cars Connected onto the Cloud” •GE Industrial Internet | Internet of Everything •IBM Smarter Planet •Cisco | Ericsson | AT&T
- 15. 1
- 16. Insights & Implications ‘Tiny Operating System for Glass” “API” for glass (!) “App Ecosystems” “Role of Partners” “Beating the Commodity Trap” .....
- 17. 2 Automobile as “Computer on Wheels Connected to the Cloud”
- 18. 2012
- 19. 2012
- 20. A Bit of History.....
- 23. Remote Diagnostic & Maintenance Checks
- 24. GM OnStar: Remote Door Unlock & Remote Start
- 28. 2012 1995
- 32. MyFord Touch
- 35. So....cars are designed as computers with software APIs............
- 36. Ford Sync “App Ecosystem” Built-in Brought-in Apps Apps Beamed-in Apps
- 41. 1 Software in Automobiles 2 API-based Connections
- 43. 3
- 45. 4
- 46. Impacts of “Machine Web” on Your Opportunities | Challenges Company’s Operations....... Horizon 3 Horizon 2 Horizon 1
- 47. 2. Mobile Web
- 48. 5.6+ billion mobile subscriptions today
- 49. 1 billion today 5 billion by 2016? 2020?
- 50. + Role of Apple Role of ‘Apps’
- 51. 500 Million Accounts 40 Billion Downloads 775,000 Apps 20 Billion in 2012
- 52. + ~ 700,000 Apps > 20 B Downloads
- 53. 2007 “Leaders” “Challengers”
- 54. 2012 “Leaders” “Challengers”
- 55. January 9, 2007 Leader Board Changes
- 56. iPhone Revenue in $B Percent of Total Revenue 90 67.5 45 22.5 0 2007 2008 2009 2010 2011 2012
- 57. s ine ss b le bu rofi ta os tp t he m s” is w o rld us in es t he ne b in “iP ho
- 58. January 9, 2007 March 12, 2010
- 59. April 3, 2010 March 11, 2011 March 16, 2012 New Product RoadMap
- 62. So, How are companies experimenting with the mobile web?
- 65. Another Example: Mobile Web in Retail Financial Services
- 70. WHAT ABOUT VISA?
- 72. Every major sector everywhere in the world will feel the IMPACT. We are in the very EARLY Stages of the Mobile Web.
- 74. Impacts of “Mobile Web” on Your Opportunities | Challenges Company’s Operations....... Horizon 3 Horizon 2 Horizon 1
- 75. 3. Social Web
- 77. To make the world more open and connected 1 billion
- 78. 30 Billion pieces of content shared each month 50% Log on Everyday 70 percent 1 million developers outside from over 180 countries USA 700 minutes per 55 million status month per user updates everyday ~45% Log on using mobile devices
- 79. 190 Million 180 Million 40% of Facebook Users
- 80. Web Page ? FB Page
- 81. B2C B2C C2C FB C2B Web
- 84. C2B & C2C Private Strength Message C2C B2C
- 85. ~65 Million Users Rank: 3
- 96. Social Web
- 97. Impacts of “Social Web” on Your Opportunities | Challenges Company’s Operations....... Horizon 3 Horizon 2 Horizon 1
- 98. 4. Media Web
- 99. •4 billion + views every day •3 billion hours of video watched each month •800 million monthly unique visitors •60 hours of videos uploaded every minute •70% of traffic outside USA •98% of AdAge’s top 100 advertisers run campaigns Source: YouTube
- 100. Live Movies Shows
- 101. +
- 102. Android Play
- 103. Facebook and Media Web.. Taking on Google
- 104. 11,618,284 X
- 105. “It does not have to be limited to established studios...”
- 112. Is Apple TV the logical next product?
- 113. Impacts of “Media Web” on Your Opportunities | Challenges Company’s Operations....... Horizon 3 Horizon 2 Horizon 1
- 114. 5. Real time Web 1 billion (+) tweets a week 200M (+) registered users
- 115. Do you tweet?
- 118. Tweeting and Retweeting about the Japanese natural disaster
- 119. To Become the “Largest Participatory Brand in the World”
- 122. Realtime Web will be powered by increased availability of sensors....
- 127. Realtime Web Big Data | Analytics | Business Results Data Information Knowledge Action Results
- 128. Impacts of “Realtime Web” on Your Opportunities | Challenges Company’s Operations....... Horizon 3 Horizon 2 Horizon 1
- 129. Looking at the Five Webs Together......
- 131. “The best way to predict the future is to invent it.” Alan Kay
- 132. “The difficulty lies not so much in developing new ideas as in escaping from old ones.”
- 133. Think about what this means for Are You Faster Your Company than your and YOUR competitors? customers
- 134. Thanks Very Much Conversation Continues... Twitter: @NVenkatraman LinkedIN: NVenkatraman