Vertical response 101
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This document provides an overview and agenda for a presentation on Vertical Response, an email marketing solution. It can be used as a standalone tool or integrated with Salesforce. For non-profits, the first 10,000 emails sent per month are free. Pricing is outlined for volumes above that threshold. The presentation covers creating an email campaign in Vertical Response, including designing the email, creating recipient lists, and scheduling the send. Analytics data from email sends, such as opens, clicks and social shares, are synced back to relevant records in Salesforce.
Vertical response 101
- 1. Vertical Response 101
- 2. Presenter: Cat Monaghan Solutions Analyst
- 3. Agenda • Introduction • Creation of email campaign • Q&A
- 4. Introduction • Email marketing solution • Freestanding or SF integrated •10K emails/month free for NPOs
- 5. Vertical Response Pricing (beyond 10K/month) Number sent Price per email Price per 1,000 1-1,000 0.01275 $12.75 1,001-2,500 0.01105 $11.05 2,501-25,000 0.0102 $10.20 25,001-50,000 0.0085 $8.50 50,001-100,000 0.00722 $7.22 100,001-500,000 0.00638 $6.38
- 6. Sending email with VR 3 basic steps: •Create email you’re sending •Create list of people you’re sending to •Schedule and send email
- 7. Create email in VR 3 Options: •Use VR’s native email wizard •WYSIWYG editor (for modifying existing HTML code) •Freeform HTML (for importing existing HTML code) •Text only
- 8. Create contact list in VR 3 Options: •Create Query and List within VR •Link to Salesforce Campaign •Import list of contacts directly from Excel csv
- 9. Typical integrated VR Problems •No global unsubscribe •No general list mgmt •App is slow and sized oddly •Data storage within SF can be an issue •VR is owned by one SF user
- 10. VR Analytics in SF •Standard: Sent, Opens, Clicks, Bounced, Unsubscribes •Social shares: FB, LinkedIn, Twitter •Top performing clicks in email •Syncs back to the SF record: - Updates will appear on the VR Email History Lead & VR Email History Contact sections of your Leads & Contacts page layout. -For Campaigns mailing lists, the Campaign History and Email Opt-Out field will be updated. -For Mass Email mailing lists, the Email Opt-Out field will be updated.
- 11. Questions?
- 12. info@idealistconsulting.com 800.889.8675