Visual design principle
- 2. Principles • Balance • Proportion • Perspective • Emphasis • Movement • Pattern • Rhythm • Variety • Harmony • Unity
- 3. Balance Balance is a psychological sense of equilibrium.
- 5. Movement Motion or movement in a visual image occurs when objects seem to be moving in a visual image. Exp: fast arrow key Tells about the different states of products
- 6. Proportion Perspective is created through the arrangement of objects in two dimensional space to look like they appear in real life.
- 7. Emphasis • An area or object within the artwork that draws attention and becomes a focal point (the point on the axis of a lens).
- 9. Perspective • Perspective in art is the technique used to represent three- dimensional objects on a two-dimensional surface (a piece of paper or canvas ) in a way that looks natural and realistic. Perspective is used to create an illusion of space and depth on a flat surface
- 11. Patterns • Pattern is an underlying structure that organizes surfaces or structures in a consistent, regular manner. • Pattern exists in nature as well as in designed objects; it is useful to look at the parallels. A Harvard biologist named Peter S. Stevens has published a book entitled "Patterns in Nature" in which he claims that there are only a finite number of ways that patterns can be structured. He starts with the idea of a grid as the foundation for any structure or image
- 14. WHAT IS RHYTHM IN DESIGN • Rhythm in design is also known as repetition. Rhythm allows your designs to develop an overall consistency that makes it easier for your customers to understand. Once the brain recognizes the pattern in the rhythm. • Example • Like stairs • Streets • Path • Layouts Every ware
- 15. Variety • Definition. Variety is a principle of design that refers to a way of combining visual elements to achieve complex relationships. It is a technique used by artists who wish to increase the visual interest of their work.
- 16. unity in visual design • Unity is the relationship among the elements of a visual that helps all the elements function together. Unity gives a sense of oneness to a visual image. In other words, the words and the images work together to create meaning.