Visualizing brand values - Guide and Template
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The document outlines a guide for communicating brand values through visual elements and messaging. It emphasizes the concepts of 'more or less' to help staff and partners effectively express these values in their communications. Various brand values are highlighted, with instructions on how to represent them using images, tone, and context.
Visualizing brand values - Guide and Template
- 1. make.work.seem.less values.more.or.less Our brand values drive everything we do. How we act, how we communicate and what drives our business. To help our staff and partners understand how to best communicate our values, this “more or less” guide will show you what we mean – visually - when we want to express our values in communications. IntelligenceBank: CHANGE IMAGE BACKGROUND, CHANGE LOGOS AND TAGLINES… Delete this.
- 2. our.brand.is.alive Your Brand Manifesto goes here… YOUR LOGO YOUR TAGLINE IntelligenceBank: DON’T FORGET TO USE YOUR BRAND FONT. Delete this.
- 3. our.values List your values here: + One + After + The Other YOUR LOGO YOUR TAGLINE IntelligenceBank: TALK ABOUT WHAT THESE WORDS MEAN – BUT KEEP IT SIMPLE. Delete this.
- 4. less. • Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc. more. Brand Value #1 • Copy goes here explaining what we mean by more or less, etc. • PEOPLE: • Natural, youthful, YOUR LOGO YOUR TAGLINE IntelligenceBank: BRAND VALUE #1: EG: REPLACE IMAGES. WHY NOT TALK ABOUT MOOD OR TONE. Delete this.
- 5. more. • Copy goes here explaining what we mean by more • Copy goes here explaining what we mean by more • Copy goes here explaining what we mean by less • Copy goes here explaining what we mean by less less. YOUR LOGO YOUR TAGLINE #2 LIVING CULTURE IntelligenceBank: BRAND VALUE #2: REMEMBER TO TALK ABOUT EXPRESSION WHEN USING IMAGES WITH PEOPLE. Delete this.
- 6. • Copy goes here explaining what we mean by more • Copy goes here explaining what we mean by more • Copy goes here explaining what we mean by more more. • Copy goes here explaining what we mean by less • Copy goes here explaining what we mean by less less. Brand Value #3YOUR LOGO YOUR TAGLINE IntelligenceBank: BRAND VALUE #3: EG: DON’T FORGET TO TALK ABOUT TREATEMENTS AND TONE. Delete this.
- 7. more. • Copy goes here explaining what we mean by more • Copy goes here explaining what we mean by more • Copy goes here explaining what we mean by more YOUR LOGO YOUR TAGLINE #4 Brand Value IntelligenceBank: BRAND VALUE #4: EG. YOU COULD ALWAYS SHOW YOUR BRAND VALUE IN CONTEXT. Delete this.
- 8. YOUR LOGO YOUR TAGLINE • Copy goes here explaining what we mean by less • Copy goes here explaining what we mean by less less. #4 Brand Value IntelligenceBank: BRAND VALUE #4: YOU COULD DISCUSS, BAD, OBVIOUS OR CLICHÉ IMAGES. Delete this.
- 9. more.less. • Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc.less.• Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc. more.• Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc. YOUR LOGO YOUR TAGLINE SUMMARYIntelligenceBank: A SPACE TO SUMMARIZE AND BRING HOME YOUR MESSAGE ON VISUALIZING BRAND VALUES Delete this.