Visualizing Insights: Data Storytelling with Dashboards
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Kate Hoffmire, a data analyst at Brandwatch, discusses effective data storytelling techniques using dashboards. Key steps include brainstorming business problems, creatively visualizing data, and effectively sharing insights with relevant stakeholders. The process emphasizes the importance of annotations, segmenting data, and exploring different filtering options to convey impactful narratives.
Visualizing Insights: Data Storytelling with Dashboards
- 1. NOW YOU KNOW | BRANDWATCH.COM #NYKCON F Visualizing Insights: Data Storytelling with Dashboards
- 2. #NYKCON F About Me / Kate Hoffmire • Data Analyst / Data Visualization Enthusiast at Brandwatch • Worked as a business intelligence analyst at BI company building dashboards for clients • Worked with customer experience survey data building presentations that explain the customer journey and customer experience for retailers and websites • Obsessed with cataloging bird species and photographs:
- 3. #NYKCON F Sometimes data feels like this.
- 4. #NYKCON F
- 5. #NYKCON F • Finding the Story: The Data • Building the Story: The Visuals • Sharing the Story: The Narrative • Questions Agenda
- 6. #NYKCON F The Whole Process The Data: • Brainstorm • Try Something and ask “Why?” • Please Ask Us! The Visuals: • Start fresh • Get Creative • Order Matters • Annotation is Powerful • Segment, Segment, Segment • Don’t be Scared to Duplicate • Date Range Comparison • Visit Insight Central The Narrative: • How to Share • Who to Share With
- 8. #NYKCON F Brainstorm • What are some business problems I could help solve with data? • What are themes or issues in my industry I could research? • What information about my competitors would be valuable? • What are some questions my team would love to answer?
- 9. #NYKCON F Try Something and then Ask Why Try different charts and graphs out and see if any outliers or peaks jump out to you. Then ask, “why could that be?”. Why is midnight on Friday a big time for engagement for a deli that closes at 9?
- 10. #NYKCON F Please Ask Us! • Write down business questions you have and ask us whether we can help you answer them. • Let us brainstorm with you: • What are the things you wish you saw in the dashboard? • What data would you want to be looking at?
- 12. #NYKCON F • Start fresh (new dashboard, new tab). • Use new tabs to try different filtering options (different time periods, categories or page types). Start Fresh
- 13. #NYKCON F • Look at data on different time periods. • Test out components, variables, and visualizations. Get Creative!
- 14. #NYKCON F Order Matters... Figure out what the most important information you can convey is, and locate that up top.
- 15. #NYKCON F One of the most under-used components (in my humble opinion) is annotation. If I opened this dashboard, I would immediately want to know what caused the peaks? The Power of Annotations
- 16. #NYKCON F The Power of Annotations
- 17. #NYKCON F Segment, Segment, Segment Segment by page type, category, sentiment, topic, author, location, time period, Twitter demographics, specific sites, etc.
- 18. #NYKCON F Don’t be scared to Duplicate Try putting the same chart twice, but filtered differently in each. This allows you to see the same data, but spliced over different categories.
- 19. #NYKCON F Date Range Comparison One of the most underappreciated components is “Date Range Comparison”. You can compare months, quarters, product launches, or any custom time periods.
- 20. #NYKCON F Visit Insights Central Visit Insights Central for ideas, inspiration, and things to copy.
- 22. #NYKCON F People hear statistics, but they feel stories. -Brent Dykes, Domo
- 23. #NYKCON F • Export to PowerPoint • Export a component • Share the dashboard with a team or coworker • Look how to combine data sources with the API • Share a mention or mentions with interested parties • Signals and alerts How to Share
- 24. #NYKCON F • Customer Service • Customer Feedback • Business Units Teams • Marketing • HR • Product Design • PR • Consumer Insights Share your stores, successes, questions or insights with us! Who to Share With
- 25. #NYKCON F The Whole Process The Data: • Brainstorm • Try Something and ask “Why?” • Please Ask Us The Visuals: • Start fresh • Get Creative • Order Matters • Annotation is Powerful • Segment, Segment, Segment • Don’t be Scared to Duplicate • Date Range Comparison • Visit Insight Central The Narrative: • How to Share • Who to Share With
- 27. #NYKCON F KateH@Brandwatch.com Kate Hoffmire Data Analyst, Brandwatch
Editor's Notes
- #27: Come find me at the booth tomorrow